SPO Global Launch Major Investment in Sales & Marketing
To All Shareholders: Woburn / September 5, 2017.
We would like to inform all our shareholders that as part of our ongoing expansion plans for sales of our Reflective Solutions, StressTester & Sentinel products into North America, we have launched 2 brand new sales & marketing initiatives to ensure a healthy sales pipeline and growth as we move into 2018.
The first initiative focuses on telemarketing activities using a third-party lead generation company who are making appointments for our sales reps with corporations who have an interest in application performance and application management. They are contracted to provide leads/appointments on a weekly basis and this initiative will be ongoing over the next 12 months. We are confident that these telemarketing activities will add value to our bottom line.
We have also committed to exhibit at the Maximo Utility Working Group (MUWG) conference at the end of October in Nashville TN. The MUWG is a not for profit corporation that was formed to provide industry education through information sharing within its membership. Currently there are over one hundred and sixty utility member companies in the MUWG, and this conference will give us a chance to show case our solutions to this market sector. IBM Maximo users currently represent around 70% of our customer base so this is an extremely important market place for us.
We are very excited about the opportunities these 2 initiatives will bring and are pleased that you remain to be part of our success.
Owen Dukes
This shareholder letter contains forward-looking statements that involve substantial uncertainties and risks. These forward-looking statements are based upon our current expectations, estimates and projections about our business and our industry, and that reflect our beliefs and assumptions based upon information available to us at the date of this release. We caution readers that forward looking statements are predictions based on our current expectations about future events. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties and assumptions that are difficult to predict. Our actual results, performance or achievements could differ materially from those expressed or implied by the forward-looking statements as a result of a number of factors, including but not limited to, expectations regarding the successful expansion of our product base, profitability, market acceptance of our products and new product applications, timing of new product launches, product performance, size of prospective markets, marketing strategies, success of our restructured operations and plans, our ability to generate fees or raise capital to support our business operations and plan, the sufficiency and availability of working capital, changes in economic conditions generally and in more specifically, the introduction of competing products, changes in our operating strategy or development plans, patent protection for our products and technologies, changes in economic conditions generally and in more specifically, in the markets we operate, changes in technology, legislative or regulatory changes that affect us. We undertake no obligation to revise or update any forward-looking statement for any reason.