SHISEIDO : announces global pop icon Lalisa Manobal “LISA” as New Global Ambassador for ULTIMUNE

About this update from Shiseido Company,limited

LISA, a global pop music sensation, actress, and dancer, is celebrated worldwide for her powerful performances and authentic artistry. Her relentless drive to grow and evolve as an artist reflects her unwavering commitment to delivering her very best to her fans, aligning seamlessly with SHISEIDO's core values. Renowned for her glowing skin, she perfectly embodies the unique benefits of ULTIMUNE-beauty that radiates from within. "I have always been a big SHISEIDO fan. I am truly honored to serve as the global ambassador for the brand. To me, beauty is about growth, confidence, and evolving into the best version of myself. I love that ULTIMUNE focuses on strengthening the skin and supporting it over time, rather than fighting age. Because beauty is about being real and confident, inside and out, and feeling strong from within. ULTIMUNE is honestly a go to product for me. I am thrilled to share its proven efficacy and value with people around the world in my own unique way." ---- Lalisa Manobal "ULTIMUNE is a product that inherits the DNA of Shiseido, founded in 1872 in Ginza, Tokyo. ULTIMUNE brings together cutting-edge technology and continues to evolve, as an iconic serum of SHISEIDO. With her roots in Asia and her global success today, LISA embodies both our brand and the essence of ULTIMUNE." ---- Kentaro Fujiwara, Representative Corporate Executive Officer, President and CEO "LISA's perfectly plump and glowing skin reflects a beauty that moves beyond the limit. It radiates from her inner self. She is constantly redefining herself, showcasing her unique and unparalleled beauty in new ways as a global artist representing Asia on the world stage. This embodies the very spirit of ULTIMUNE-an innovative serum from Japan that brings its transformative skincare benefits to users worldwide. I am thrilled to embark on this exciting new chapter of ULTIMUNE's story alongside LISA." ---- Echo LO, Global Brand President, brand SHISEIDO

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