Lifestyle
SharkNinja Launches the Shark Home Luxe Collection, Bringing a New Design Standard to the Cleaning Category
NEEDHAM, Mass., June 03, 2026--SharkNinja, Inc. (NYSE: SN), the global product design and technology company, today introduced the Shark Home Luxe Collection — Shark Home’s first cross-category color collection, bringing elevated new finishes to two of Shark's newest cleaning systems: the Shark® PowerDetect™ UV Reveal™ 2-in-1 robot vacuum and mop, and the Shark® PowerDetect Speed™, a lightweight cordless vacuum with an auto-empty dock. Designed to complement modern interiors, the collection refl
About this update from Sharkninja, Inc.
Eight new colorways across Shark's latest robot and cordless vacuums, thoughtfully designed to complement the home, from the #1 vacuum brand in the U.S. in dollar sales* Jeremiah Brent joins Shark Home Luxe Collection launch to celebrate a more thoughtful approach to home design and everyday living NEEDHAM, Mass., June 03, 2026--(BUSINESS WIRE)--SharkNinja, Inc. (NYSE: SN), the global product design and technology company, today introduced the Shark Home Luxe Collection — Shark Home’s first cross-category color collection, bringing elevated new finishes to two of Shark's newest cleaning systems: the Shark® PowerDetect™ UV Reveal™ 2-in-1 robot vacuum and mop, and the Shark® PowerDetect Speed™, a lightweight cordless vacuum with an auto-empty dock. Designed to complement modern interiors, the collection reflects a growing consumer desire for products that feel more intentional in the home. For years, floorcare products have been designed almost exclusively around utility — dominated by glossy black plastics, stark white finishes, and bright accent colors optimized for retail shelves rather than the home itself. But as robot vacuums and cordless systems become a more visible part of everyday living, consumers are increasingly looking for products that feel more cohesive with their spaces instead of something they want to hide away. According to a SharkNinja-commissioned survey of 1,000 U.S. consumers conducted in April 2025, 55% of consumers say color impacts the emotional appeal of their home, yet only 12% believe appliance brands get color right. The Shark Home Luxe Collection was created in response to that gap, bringing a more thoughtful, interior-inspired design language to the cleaning category. "For years, this category has been focused almost entirely on function," said François Nguyen, Chief Design and Experience Officer at SharkNinja. "We saw an opportunity to rethink that. Performance remains the foundation, but we believe the products people use every day should also feel considered from a design perspective. With the Luxe Collection, we paid close attention to every detail, from color and finish to materials and form, creating products that feel at home in the spaces where they live." Moving away from the harsh black and glossy white finishes common across floorcare, Shark developed a softer palette of earth tones and...