Business
Ninja AutoBarista™ Redefines Fully Automatic Espresso with Barista-Inspired Taste, Precision, and Personalization
NEEDHAM, Mass., May 27, 2026--SharkNinja, Inc. (NYSE: SN), makers of the #1 best-selling espresso maker in the US in 20251, today announced the Ninja AutoBarista™ the brand’s first fully automatic espresso machine that brews true espresso, drip coffee, cold brew and café-quality microfoam at the touch of a button.
About this update from Sharkninja, Inc.
13 one-touch drinks and endless customization, powered by Grind iQ™ technology for consistently rich, café-inspired results in every cup NEEDHAM, Mass., May 27, 2026--(BUSINESS WIRE)--SharkNinja, Inc. (NYSE: SN), makers of the #1 best-selling espresso maker in the US in 20251, today announced the Ninja AutoBarista™ the brand’s first fully automatic espresso machine that brews true espresso, drip coffee, cold brew and café-quality microfoam at the touch of a button. Great espresso requires precision, practice and time - from dialing in grind size and tamping pressure to balancing temperature and extraction timing. According to a recent SharkNinja survey, 72% of coffee drinkers say coffee is essential to starting their day right, yet more than 60% struggle to consistently make a quality cup at home. Until now, achieving café-quality coffee at home has required a level of effort many consumers simply don’t have time for. The Ninja AutoBarista™ is a fully automatic machine that thinks like a barista thanks to Grind iQ Technology, which continuously monitors and adapts each brew in real time. The system automatically adjusts grind size, doses by weight, optimizes brewing pressure and compensates for aging beans to help ensure balanced extraction and consistent flavor in every cup. The result is a true café experience at home, with 13 drink presets available at the touch of a button including hot & iced lattes, cappuccinos, flat whites, americanos, drip coffee, cold brew, and more – plus endless opportunities for personalization. With two-thirds of coffee drinkers saying they throw out a bad cup after a single sip, good coffee should never be a gamble. The Ninja AutoBarista™ delivers real espresso, genuine crema, and café-quality microfoam exactly as a barista would make it – all at your fingertips. "Great coffee has always come with a tradeoff - quality or convenience," said Kait Hebert, Global Chief Marketing Officer at Ninja. "Ninja AutoBarista™ changes that. It brings real café-quality espresso and microfoam into your daily routine, with the precision of a barista built into every cup." With FrothPerfect™ technology, AutoBarista is the only fully automatic system that delivers café-quality microfoam completely hands-free - from steamed milk to cold foam, for both dairy and plant-based options from 4 preset programs. Beyond one-touch ...