New multi-unit development agreements, upcoming restaurant openings and growing franchise demand position the global restaurant brand for its next phase of North American expansion.
WEST COVINA, Calif., July 17, 2026 /PRNewswire/ -- Jollibee, the global restaurant brand known for its signature Chickenjoy fried chicken and joyful hospitality, has built significant momentum through the first half of 2026, adding three multi-unit franchise developers to its existing four. The development activity puts Jollibee on a clear path toward 330 US franchise restaurants by 2030.
"It's been a great year so far," said Peter Wright, vice president of franchise development for Jollibee Group North America. "We have a high degree of confidence in franchising as a key way to grow, and the quality of the franchise candidates we are engaging with is impressive. We are also really excited about upcoming new store openings, both corporate and franchise, this year," Wright said.
Those openings will further strengthen Jollibee's presence in two high-priority markets, California and New York, while increasing brand awareness among new consumers beyond its already passionate customer base.
The company's franchise growth strategy remains focused on partnering with experienced restaurant operators who can execute multi-unit development while maintaining the operational standards that have helped make Jollibee one of the fastest-growing restaurant companies in the world.
Jollibee continues to attract operators seeking high-volume restaurant concepts with significant white space remaining across North America. The brand's combination of strong average unit volumes, global brand recognition and expanding consumer awareness has made it increasingly attractive to experienced franchise investors.
According to the company's 2026 Franchise Disclosure Document, freestanding restaurants averaged approximately $4.91 million in annual gross sales during 2025, while in-line locations averaged approximately $5.07 million.*
Jollibee's franchise expansion also comes as the company continues earning recognition on the global stage. Earlier this year, TIME named Jollibee one of the TIME100 Most Influential Companies of 2026 and recognized the brand among the publication's 10 Most Influential Food & Drink Companies.
"We're excited about where we are today and where we're headed," Wright said. "The interest we're seeing from experienced franchise operators, combined with the restaurants we're opening this year, gives us tremendous confidence as we continue building Jollibee across North America."