Reminder to Participants of Jollibee Food Corporation's Investor/Analyst Briefing
This earnings call may include forward-looking statements that are based on certain assumptions of Management and are subject to risks and opportunities or unforeseen events. Actual results could differ materially from those contemplated in the relevant forward-looking statement and Jollibee Food Corporation gives no assurance that such forward-looking statements will prove to be correct or that such intentions will not change.
All subsequent written and oral forward-looking statements attributable to Jollibee Food Corporation or persons acting on behalf of Jollibee Food Corporation are expressly qualified in their entirety by the above cautionary statements.
Top of mind….
1. How resilient were PH SSSG and margins amid weather disruption?
18.9
19.6
13.2
15.9
6.4
7.4
8.5
6.4
Q3'24
Q4'24
Q1'25
Q2'25
Q3'25
1.2
16.8
Ǫ3'24 OPM
0.3%
9.4%
-1.0%
GPM Δ Gaex
-0.1%
Others
Election spending
Ǫ3'25 OPM
8.6%
Election spending Celebratory occasions (ie: end of school in Apr)
Start of SY (Jun)
14 typhoons
vs. 9 SPLY-
deemed a seasonality Consumer demand still healthy
Strong underlying demand and disciplined cost management enabled us to maintain healthy performance levels in the Philippines during Q3, despite temporary typhoon-related challenges.
Efficiency
-
How resilient were PH SSSG and margins amid weather disruption?
Natural shifts in consumers' priorities tend to affect the seasonality of SSSG
Consumers redirect their spending: back-to-school shopping takes top priority
Digital channels help support sales during typhoons, but some regions could face temporary store closures
Base effects from Omicron surge LY
31.6%
Same Store Sales Growth Philippine Business
School opening Aug 29, 2023
School opening Jul 29, 2024
1 typhoon 9 typhoons
Graduation in Apr School opening Jun 16, 2025
1 typhoon
11.3%
13.0%
9.1%
8.5%
5.4%
6.9%
6.4%
7.4%
6.4%
14 typhoons
1.2%
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
2025
Q3
2023
2024
2: What progress has Jollibee International made?Outpacing Peers: Double-Digit International Growth
Robust international growth, fueled by strong mainstream adoption, reinforces our strategy to
expand beyond the Philippines
Jollibee Brand
SWS G% SSSG (%)
SWS G%
13.7
16.7
24.6
HK/MO 13.7 13.2
N. America 16.7 11.9
EMEAA 24.6 11.9
Total International 20.1 12.0
Yum Brands
5.0
3.0
Yum China
4.0
1.0
Restaurant Brands
6.9
4.0
Single-brand Peers
McDonald's
8.0
3.6
Chipotle
7.5
0.3
Domino's
6.9
5.2
Multi-brand Peers
376
107
Philippines HK/MO
N. America
EMEAA
1,320
Establishing a foothold in global markets
25
HK/MO N. America EMEAA
-
a: Jollibee International: North America
Franchising updates:
Opened the first franchised Jollibee store last August-Queens Blvd., NY (USD ~17k ADS)
Building a high-performance franchise team to support successful execution, including onboarding of a VP for Franchising
47 multi-unit development agreement already signed, ~30 new commitments in pipeline
Consistent strong ADS underscores JB US' strong unit economics and supports its franchising expansion strategy in the US
ADS continues to outperform the market
Jollibee US: USD 14,500
Jollibee Canada: ~USD 12,000 (~CAD 16,700)
Innovative offerings: Angus Burger, Chicken Tenders, Botrista Signature Sips, Korean BBQ Chicken Joy, and premium sandwiches - fuel sustained sales momentum
Loyalty Program delivers 17% ROI and drives $1.2M incremental monthly sales; on track to 1Mn customers by year-end (~850k subscribers to date)
2.a: Jollibee International: North America
Jollibee US amplifies brand equity and market reach through high-profile partnership with
Golden State Warriors…
-
a: Jollibee International: North America
… and with international K-pop sensation Katseye
Collab Launch Day Highlights:Less than 30 mins after launch, Black Box Tees sold out
Tanks and Tees sold out mid-afternoon of launch day
- 660 million impressions
-
b: Jollibee International - Vietnam
268
234
224
62
46
Lotteria
KFC
Popeyes
Texas Chicken
Jollibee
Outstanding double-digit SWS growth (+40.7%) and SSSG (25.5%) from Jollibee Vietnam
Leading Vietnam with 22% market share and outperforming rivals in revenue and profit growth even with leaner footprint (3rd in store count)
13.4%
Robust mainstream acceptance (~100% non-Filipino customers) of Jollibee in Vietnam provides a compelling magnet for potential franchise partners (securing franchise permits -currently underway)
Superior FSC ratings and successful brand-building initiatives
Competitive store payback period of ~3 years
Third in store count...
…but leading in market share
22.0% 21.5%
Jollibee Lotteria KFC
Market share based on Q2 2025
