Saga Furs launched Fur Vision 2026: The Aurora Experience in Seoul, the first stop of the Asia tour. Guests from fashion brands, manufacturers, design schools, influencers, and representatives from the Finnish Embassy and Business Finland explored the newest Fur Vision collection, designed to spark ideas for the year ahead.
"We are delighted to introduce the new Fur Vision 2026: The Aurora Experience collection. It is created to inspire and demonstrate that creativity and sustainability go hand in hand. Saga Furs empowers our partners with ideas, insights, and confidence to deliver beautiful pieces to the market," said Samantha Vesala, Business Director, Marketing and Business Relations.
The collection received praise for its freshness and practical design details, leaving many visitors inspired and eager to develop new concepts. Alongside the creative showcase, Saga Furs presented its pioneering sustainability and traceability system, highlighting how responsibly produced natural fur supports circular fashion.
The strong turnout and positive feedback reaffirmed Saga Furs' position as a trusted creative partner in the market and set an inspiring tone for the tour ahead. Saga Furs continues to strengthen its presence in Seoul.