UNIFY's Publishers business, which generates revenues of around €60m, includes:
- a digital publishing hub made up of twelve brands (Marmiton, auFeminin, Doctissimo, Les Numériques, Minute Buzz, Fraîches, Juste Mieux, Hero, Super Bon, Paroles de Maman, Gamekult, Beauté Test),
- a creation and production studio (Garage),
- an influence activity (Studio Fy),
- the advertising agency Unify Advertising,
- as well as two UK-based digital medias (including Netmums).
Reworld Media financed the transaction through bank debt.
With this acquisition, Reworld Media is integrating new quality pioneering "digital native" brands that are highly complementary to its thematic areas (health, gaming/technology, cooking, women's), and is reinforcing its expertise in growth areas in line with its strategy. The Group achieves a new milestone in its development, becoming the 2nd largest digital media group in France, with a proprietary audience of 35 million unique visitors monthly[1].
With the integration of these brands, the Group is bringing the total number of its media brands to 80, and constitutes the leading information and communication offer in the Health, Technology, Cooking, Automotive and Home areas. Also in a strong position, the Group's Women's, Entertainment, Science, Sports and Gaming themes are in the TOP 3 of their respective arenas, thus providing Reworld Media with a leadership position in all of the French people's areas of interest.
According to Gautier Normand, Chairman and Chief Executive Officer of Reworld Media:"The integration of UNIFY's publishers and influencer businesses significantly expands the Group's presence and audience in key sectors; Reworld Media is taking up more competitive positions on its markets. It's a structurally important development of which we are delighted and proud, welcoming a new team with proven expertise and widely-recognised brands".
[1] Source: Médiamétrie Internet Global - Jan-June 2022 Average