READEN HOLDING CORPORATION (OTC PINK: RHCO) ANNOUNCES NECKERMANN DIRECT TO ENTER AMERICAN MARKETS
Readen Holding Corporation (OTC PINK: RHCO), a Venture Capital Corporation which is active in the Fintech, Online Payment and E-commerce industries, today announced that its Neckermann Direct B2C E-commerce Platform will start penetrating the American markets with series of online marketing activities.
The Company has transformed Neckermann Online Store and relaunched it as the all new Neckermann Direct B2C E-commerce Platform (www.neckermanndirect.eu) last year. Targeting the European consumers, Neckermann Direct offers more than 350,000 products from Asian merchants and can ship them directly to the European customers. After months of operation, it has brought excellent transaction numbers and generated significant revenues. The most popular products purchased through Neckermann Direct were Fashion & Clothing, Cosmetics & Health Care, and Mobile Phone Accessories. The Company decides it is the right time to extend the reach, and will start series of marketing activities to attract American consumers, including those living in USA, Canada, Mexico, etc.
Neckermann is a 70 years old, one of the most well-known retails brand in Europe. It was founded in Germany in the 1950’s by Dr. Josef Neckermann, and quickly grew to be the largest mail order company in Europe and once distributed over 3 million copies of product catalogue to households. Over the years, its offering of over 700,000 products along with its credit facilities, made Neckermann a household brand in most European countries. In 2016 RHCO took over a majority in Neckermann in the Benelux and implemented a new strategy to rebuild it to be an online retailer.
In early 2022, RHCO decided to transform Neckermann Online Store into Neckermann Direct, an all-new B2C E-commerce platform which welcome cross-border merchants from Asia to directly sell their products to customers in Europe. The Company realized the market opportunity, as there were tremendous needs from Asian suppliers, factories, and merchants to sell directly to Europe, yet the current block of Chinese merchant accounts by E-commerce giant Amazon has forced many Chinese companies to seek other direct selling channels. Neckermann Direct aims to activity bridging the gap, encouraging genuine and high-quality Chinese / Asian products to be offered directly on its platform without any wholesaler.
Richard Klitsie, CEO of RHCO stated, “Neckermann Direct has successfully provided a trustful platform for both consumers and merchants as the whole Europe knows Neckermann. We are confident that Neckermann Direct can also perform very well in the American markets, as Asian merchants are longing to sell to worldwide as well. Our Neckermann Direct Platform is definitely riding on the global E-commerce wavefront, and we are only starting to realize its potential.”
Readen Holding Corp. (www.readenholdingcorp.com) is a publicly traded Venture Capital Corporation, with major holdings in the Fintech Industry and has been increasing its investment in E-commerce and E-payment sectors, such as;
OkePay: www.okepay.biz
OkePay VPOS: www.okepay.biz/vpos
Oke Partners / OkeApp: www.okepartners.com
Oke Travel Club: www.oketravelclub.com
OkToken: oktoken.biz
Readies: www.readies.biz
Neckermann Direct: www.neckermanndirect.eu
Two Percent: www.twopercent.hk
Fligro: www.fligrofood.com
RHCO is a diversified holding company, with an operating history of over 30 years, which seeks opportunities to acquire and grow businesses that can generate long-term sustainable free cash flow and attractive returns, in order to maximize value for all shareholders. RHCO has subsidiaries and liaison offices in Europe and Asia.
For further information please contact RHCO at info@readenholdingcorp.com
or +852 3950 5911
The RHCO corporate email address is info@readenholdingcorp.com
The RHCO corporate website can be accessed at www.readenholdingcorp.com
The RHCO Twitter account can be accessed at https://twitter.com/readenrhco
This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, which are intended to be covered by the safe harbors created thereby. Investors are cautioned that, all forward-looking statements involve risks and uncertainties, including without limitation, the ability of Readen Holding Corp. to accomplish its stated plan of business. Readen Holding Corp. believes that the assumptions underlying the forward-looking statements contained herein are reasonable, any of the assumptions could be inaccurate, and therefore, there can be no assurance that the forward-looking statements included in this press release will prove to be accurate. In light of the significant uncertainties inherent in the forward- looking statements included herein, the inclusion of such information should not be regarded as a representation by Readen Holding Corp. or any other person.
Contact
Readen Holding Corp.
info@readenholdingcorp.com
+852 3950 5911
Readen Holding Corp., RHCO announcement