READEN HOLDING CORPORATION (OTC PINK: RHCO) TRANSFORMS NECKERMANN ONLINE STORE INTO NECKERMANN DIRECT B2C E-COMMERCE PLATFORM
Readen Holding Corporation (OTC PINK: RHCO), a Venture Capital Corporation which is active in the Fintech, Online Payment and E-commerce industries, today announced that they have transformed Neckermann Online Store into the all new Neckermann Direct B2C E-commerce Platform (www.neckermanndirect.eu). The Company has revived a 70 years old, one of the most well-known retails brand in Europe into a front runner of global E-commerce, providing a platform for Asian merchants and products to enter European market.
Founded in Germany in the 1950’s by Dr. Josef Neckermann, Neckermann quickly grew to be the largest mail order company in Europe and once distributed over 3 million copies of product catalogue to households. Over the years, its offering of over 700,000 products along with its credit facilities, made Neckermann a household brand in most European countries. In 2016 RHCO took over a majority in Neckermann in the Benelux and implemented a new strategy to rebuild it to be an online retailer.
In early 2022, RHCO decided to transform Neckermann Online Store into Neckermann Direct, an all-new B2C E-commerce platform which welcome cross-border merchants from Asia to directly sell their products to customers in Europe. The Company realized the market opportunity, as there were tremendous needs from Asian suppliers, factories and merchants to sell directly to Europe, yet the current block of Chinese merchant accounts by E-commerce giant Amazon has forced many Chinese companies to seek other direct selling channels. Neckermann Direct aims to activity bridging the gap, encouraging genuine and high-quality Chinese / Asian products to be offered directly on its platform without any wholesaler.
According to the Shenzhen Cross-border E-commerce Association of China, Amazon has blocked at least 50,000 Chinese merchant accounts since May 2021, and Chinese cross-border E-commerce companies had suffered losses of more than 100 billion yuan (USD$14.93 billion) (up to Aug 2021). It was estimated that China’s market scale of cross-border E-commerce would hit 14.6 trillion yuan (USD$2.18 trillion) in 2021 and exports accounted for 77.5%.
The transformation was part of RHCO’s E-commerce initiative that also included Two Percent Online Store (www.twopercent.hk). RHCO has transformed Two Percent into a comprehensive retail platform for all luxury brands, serving the growing demand for European Fashion, Cosmetics and Body Care Products throughout Asia.
Richard Klitsie, CEO of RHCO stated, “Our all new Neckermann Direct Platform is definitely riding on the global E-commerce wavefront. We see that Chinese and Asian merchants are longing to sell to Europe, so the market potential is beyond imagination. Neckermann Direct can provide a trustful platform as the whole Europe knows Neckermann. And our synergy of Neckermann Direct, Two Percent along with OkePay and OkeApp is building RHCO into a strong and solid E-commerce / Online Payment enterprise.”
Readen Holding Corp. (www.readenholdingcorp.com) is a publicly traded Venture Capital Corporation, with major holdings in the Fintech Industry and has been increasing its investment in E-commerce and E-payment sectors, such as;
OkePay: www.okepay.biz
OkePay VPOS: www.okepay.biz/vpos
OkeApp: www.okepartners.com
OkToken: oktoken.biz
Readies: www.readies.biz
Neckermann: www.neckermanndirect.eu
Two Percent: www.twopercent.hk
Fligro: www.fligrofood.com
RHCO is a diversified holding company, with an operating history of over 30 years, which seeks opportunities to acquire and grow businesses that can generate long-term sustainable free cash flow and attractive returns, in order to maximize value for all shareholders. RHCO has subsidiaries and liaison offices in Europe and Asia.
For further information please contact RHCO at info@readenholdingcorp.com
or +852 3950 5911
The RHCO corporate email address is info@readenholdingcorp.com
The RHCO corporate website can be accessed at www.readenholdingcorp.com
The RHCO Twitter account can be accessed at https://twitter.com/readenrhco
This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, which are intended to be covered by the safe harbors created thereby. Investors are cautioned that, all forward-looking statements involve risks and uncertainties, including without limitation, the ability of Readen Holding Corp. to accomplish its stated plan of business. Readen Holding Corp. believes that the assumptions underlying the forward-looking statements contained herein are reasonable, any of the assumptions could be inaccurate, and therefore, there can be no assurance that the forward-looking statements included in this press release will prove to be accurate. In light of the significant uncertainties inherent in the forward- looking statements included herein, the inclusion of such information should not be regarded as a representation by Readen Holding Corp. or any other person.
Contact
Readen Holding Corp.
info@readenholdingcorp.com
+852 3950 5911
Readen Group, RHCO announcement