Progress Software Delivers Sitefinity Generative CMS for AI-Driven Discovery and Conversational Experiences

About this update from Progress Software Corporation

Sitefinity Generative CMS enables organizations to securely deliver AI-powered search, personalization and conversational experiences at scale—with built-in governance and control BURLINGTON, Mass., March 31, 2026 (GLOBE NEWSWIRE) -- Progress Software (Nasdaq: PRGS), the trusted provider of AI-powered digital experience and infrastructure software, today announced the latest release of Progress® Sitefinity® Generative CMS. The release enables organizations to operationalize generative AI across websites, portals and digital experiences—supporting AI-powered search, conversational interfaces and personalized content delivery within a governed, enterprise-ready framework. Following its initial release in late 2025, Sitefinity Generative CMS advances with new capabilities that empower enterprises to turn content-intensive digital properties into trusted, AI-powered discovery and conversational experiences while maintaining control, compliance and brand integrity. “Many enterprises are experimenting with generative AI but haven’t made the transition to large-scale use in their digital presence for reasons of maturity and governability,” said Loren Jarrett, EVP and GM, Digital Experience, Progress Software. “With this release, the technology is available to make that shift. Sitefinity Generative CMS provides a governed foundation to deliver AI-powered digital experiences—enabling organizations to build discoverable content, deliver hyper-personalized experiences and power conversational interfaces across their digital properties, while maintaining control and brand consistency.” Sitefinity Generative CMS includes a comprehensive set of AI‑native capabilities designed to accelerate delivery while upholding governance, consistency and trust: Hyper-Personalization at Scale: Dynamically Generated Experiences (DGE) enable real-time, AI-driven personalization at scale by combining behavioral journey and contextual signals from the Sitefinity Insight Customer Data Platform—tailoring each interaction to the individual user. DGE assembles content dynamically for each experience, while the new Observability Intent Grid allows teams to visualize and audit how AI-driven decisions are made, eliminating “black-box” experiences and allowing teams to understand and govern outcomes.AI Agents Embedded in the CMS: New AI agents accelerate production and support consistency acros...

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