Business
Plus500 launches sports event-based contracts
Plus500 Limited has launched sports event-based contracts in the US, expanding its prediction markets offering through CFTC-regulated Kalshi contracts accessible via its proprietary futures trading platform. This move targets the highest-engagement segment of the fastest-growing market opportunity in the US, leveraging the company's dual-channel position across B2B institutional clearing and B2C retail. The new offering allows US retail customers to trade exchange-traded financial contracts based on sporting outcomes, utilizing Plus500's technological capabilities for institutional-grade execution, clearing, and risk management. Disclaimer*
About this update from Plus500 Ltd.
29 June 2026 Plus500 Ltd. ("Plus500", the "Company" or, together with its subsidiaries, the "Group") Plus500 launches sports event-based contracts, expanding its US prediction markets offering Plus500 enters the highest-engagement segment of the fastest-growing market opportunity in the US, leveraging its unique dual-channel position across its B2B institutional clearing and direct B2C retail Plus500, a global multi-asset fintech group operating proprietary technology-based trading platforms, today announces the launch of sports event-based contracts in the US, CFTC-regulated financial contracts that represent the highest-engagement category in prediction markets and significantly expand the Group's addressable market. + Plus500 has today launched CFTC-regulated Kalshi sports event-based contracts in the US, bringing the highest-engagement product category in prediction markets directly to its customers. + Sports event contracts have emerged as the defining category in prediction markets, and Plus500 is now positioned at the centre of this opportunity. The new offering provides US retail customers with access to CFTC-regulated Kalshi sports event-based contracts, delivered through Plus500's proprietary futures trading platform. This delivers the Group's institutional-grade execution, clearing and risk management infrastructure through an intuitive, seamless customer experience, enabling customers to apply their sporting knowledge and express a view on sporting outcomes through a regulated, exchange-traded financial contract. This is made possible by Plus500's proprietary technology. This launch reflects the continued expansion of the Group's next-generation prediction markets offering, with enhanced capabilities and a broadened product suite. David Zruia, Chief Executive Officer of Plus500, commented: "Today marks an important milestone for Plus500, and we are excited about what it represents. The launch of sports event-based contracts, CFTC-regulated financial instruments available through our proprietary futures trading platform, is the direct result of our technological capabilities and the infrastructure we have built. It advances our next-generation prediction markets offering and brings Plus500 directly to the heart of the US retail market. Spanning NFL, NBA, MLB and beyond, this is one of the most engaging and fast-moving sp...