Pioneering Technology Corp.TSXV: PTE

Pioneering's Safe-T-element(R) Recognized for Funding by the Department of Homeland Security

· Issued by Pioneering Technology Corp. via CNW
North Carolina State University, the University of Delaware and the Tampa
Housing Authority receive funding to enhance their Safe-T-element cooking
system Fire Prevention Programs.

MISSISSAUGA, ON, Aug. 12 /CNW/ - Pioneering Technology Corp. of Mississauga, Ontario (TSX-V: PTE), ("Pioneering") was advised today that North Carolina State University, the University of Delaware and the Tampa Housing Authority have been awarded funding from the first installment of the U.S. Department of Homeland Security's Federal Emergency Management Agency's (FEMA) Fire Prevention and Safety (FP&S) grant program for the purchase and instalation of Pioneering Technology's Safe-T-element cooking technology. Collectively the three institutions received funding of approximately $388,000 for their programs.

All three of these institutions have previously purchased and installed the technology in their residential housing facilities. Based on the success of their installation programs they applied for additional funding as part of the FP&S program to bring a higher level of safety and energy efficiency to their tenants.

Pioneering Technology CEO, Kevin Callahan said, "Our success in helping to prevent the number one cause of household fire is now starting to take hold. DHS has seen institutions apply for funding for this product over the past couple of years, a few of whom have been successful. DHS now clearly understands how the Safe-T-element works and that it is a product that does exactly what the program is supposed to do - prevent cooking fires, protect properties, save lives and keep firefighters out of harm's way."

The Fire Prevention and Safety Grants (FP&S) are part of the Assistance to Firefighters Grants (AFG) and are under the purview of the Grant Programs Directorate of the Federal Emergency Management Agency (FEMA). FP&S grants support projects that enhance the safety of the public and firefighters from fire and related hazards. The primary goal is to target high-risk populations and mitigate high incidences of death and injury. The grants under FP&S are awarded on a competitive basis to public and private not for profit institutions and are administered by the Department of Homeland Security (DHS) in cooperation with the U.S. Fire Administration (USFA).

About Pioneering Technology Corp. & the Safe-T-element(R) (STE) cooking
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Pioneering is an "Energy Smart" product innovation company based in Mississauga, Ontario, that engineers and brings to market energy smart solutions for consumer products making them safer, smarter and/or more efficient. The patented Safe-T-element(R) cooking system was engineered to help prevent stove top cooking fires, the number one cause of fire in North America, and to reduce the amount of electricity required to cook. The Safe-T-element(R) cooking system is available as both a retrofit and pre-installed on new stoves. For more information visit: www.safetelement.com. Pioneering trademarks include Safe-T-element(R), Powergrill(TM), Battery Eliminator(R), Safe-T-Sensor(TM), Powerpak(TM) and the Hydro-free Furnace Fan(TM). For more information visit: www.pioneeringtech.com.

This news release contains certain forward-looking statements that reflect the current views and/or expectations of the Company with respect to its performance, business and future events. Such statements are subject to a number of risks, uncertainties and assumptions. Actual results and events may vary significantly.

The TSX Venture Exchange Inc. has neither approved nor disapproved the
contents of this press release.