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Photography and Videography Jobs Soar in 2023, Finds Freelancer.com
Photography and Videography Jobs Soar in 2023, Finds
About this update from Freelancer Ltd.
(via NewsDirect) Freelancer.com (ASX: FLN), the world’s largest freelancing and crowdsourcing marketplace by number of users and jobs posted, today published the fastest growing online jobs for 2023 based on data from more than 1 million projects posted to the platform. The data reveals that jobs related to video content creation are in high demand. Videography ranked as the second fastest growing skill of 2023, with Video Production and Video Editing jobs also growing significantly and placing in the top growing jobs. Other video-related jobs, such as YouTube Video Editing and TikTok, were also amongst the top 25 fastest growing jobs on Freelancer.com for 2023. Fueling this demand is an increase of brands incorporating video in their marketing strategies. According to Wyzowl , video content marketing is an essential part of a majority (88%) of marketers strategies with most (85%) planning to increase spending on video in 2024. Demand for skills in photography and photo editing was also a driver for new jobs. Adobe Lightroom projects saw the highest percentage growth across the year, while Photography as a skill grew by 3,625 total jobs. In terms of earning potential, freelancers in the United States are charging up to $300 /hour for Photography skills, $200 /hour for Videography and Video Editing, and $160 /hour to create TikTok content. Rank Freelance Skill 2022 2023 Change 1 Adobe Lightroom 2,274 3,841 68.9% 2 Videography 10,984 16,885 53.7% 3 User Interface / IA Design 8,126 12,243 50.7% 4 Photography 8,094 11,719 44.8% 5 Administrative Support 2,030 2,916 43.7% 6 Manufacturing Design 1,184 1,652 39.5% 7 Fiction Writing 1,002 1,364 36.1% 8 Video Production 19,096 25,704 34.6% 9 Video Editing 25,400 33,131 30.4% 10 Market Research 4,211 5,353 27.1% “Advances in generative AI are changing the way businesses are communicating and marketing themselves. A boom in video and photography services is a clear indication that there’s a shift towards visual, highly-produced content as opposed to reliance on legacy forms of internet marketing, such as a reliance on blog posts and articles to generate traffic. We expect this trend to continue and are already seeing signs of video and marketing categories continuing to increase in 2024,” said Matt Barrie , Chief Executive at Freelancer.com. One example of how businesses are shifting towards video and moving away from written content is evident when looking at the decreasing skills of 2023. Blog writing ranked as 13th in the top falling jobs on Freelancer.com , decreasing by 66% from 4,872 to 1,648 jobs posted in 2023. While some may speculate that the introduction of generative AI tools is impacting writing, blog writing was the only writing skill present in the falling jobs. In fact, other forms of writing such as Fiction Writing (up 36.1%), Creative Writing (up 18.8%) and Microsoft Word (up 16.8%) were both amongst the fastest growing jobs of the year. “AI can’t replace creativity, yet. Although this may emerge with model scale. We said this in the middle of the year when we saw creative writing jobs increase in Q2 2023 and the sentiment remains the same in 2024. What we are seeing is that our freelancers are moving up the stack. They’re evolving from just blog writers to editors. Moving from just illustrators to directors. Ultimately, AI is elevating our talent and improving efficiency and productivity in the process,” added Barrie. Top Freelance Jobs The most popular job in 2023 was graphic design, with more than a quarter million projects requiring the skill. Graphic design has always historically been the number one job type on Freelancer.com for over a decade. Jobs related to graphic design are also the best way for new freelancers to break into freelancing, as there is an abundance of projects offering Website Design, Logo Design, Icon Design, and other forms of graphic design available. Rank Freelance Skill Total Jobs in 2023 1 Graphic Design 259,476 2 Photoshop 164,970 3 PHP 164,359 4 Website Design 144,780 5 Logo Design 140,994 Best Paid Skills Per Hour on Freelancer.com in 2023 Marketing, photography and video related jobs took out the top spots for the best paid skills per hour on the platform for 2023. These skills being paid the most is consistent with these categories also being the most in-demand for the year Rank Skill USD/Hour 1 Branding $ 74 2 Marketing Strategy $ 68 3 Photo Retouching $ 64 4 Voice Over $ 61 5 Explainer Videos $ 61 Best Paid Jobs per Project on Freelancer.com in 2023 As for jobs paid per project, internet marketing takes out the top spot, followed by website design, graphic design, data entry and video services. Rank Skill USD/Project 1 Internet Marketing $ 1,738 2 Website Design $ 1,271 3 Graphic Design $ 968 4 Data Entry $ 828 5 Video Services $ 760 ###### Freelancer Fast 50 Freelancer Fast 50 The Freelancer Fast 50 index is the world’s largest forward indicator of trends in online jobs related to industries, technologies, products, and companies. The data is based on 1,122,000 jobs posted to the Freelancer platform between 1 January to 31 December 2023 . 2023 Growing Skills Rank Freelance Skill 2022 2023 Change 1 Adobe Lightroom 2,274 3,841 68.9% 2 Videography 10,984 16,885 53.7% 3 User Interface / IA Design 8,126 12,243 50.7% 4 Photography 8,094 11,719 44.8% 5 Administrative Support 2,030 2,916 43.7% 6 Manufacturing Design 1,184 1,652 39.5% 7 Fiction Writing 1,002 1,364 36.1% 8 Video Production 19,096 25,704 34.6% 9 Video Editing 25,400 33,131 30.4% 10 Market Research 4,211 5,353 27.1% 11 T-Shirt Design 6,303 7,982 26.6% 12 Canva 2,068 2,554 23.5% 13 WordPress Plugin 1,023 1,263 23.5% 14 Search Engine Marketing 7,842 9,675 23.4% 15 YouTube Video Editing 1,808 2,208 22.1% 16 Corporate Identity 11,823 14,321 21.1% 17 Poster Design 3,012 3,625 20.3% 18 Motion Graphics 1,319 1,586 20.2% 19 Icon Design 3,354 4,003 19.4% 20 Creative Writing 9,415 11,182 18.8% 21 Sales 10,813 12,775 18.1% 22 Drawing Artist 1,279 1,507 17.8% 23 Local Job 8,983 10,582 17.8% 24 Microsoft Word 14,751 17,235 16.8% 25 TikTok 1,329 1,537 15.7% 2023 Falling Skills Rank Freelance Skill 2022 2023 Change 1 Non-fungible Tokens (NFT) 5,443 709 -87.0% 2 Binance Smart Chain 1,057 233 -78.0% 3 Smart Contracts 4,687 1,106 -76.4% 4 Solidity 4,498 1,141 -74.6% 5 Swedish Translator 1,004 260 -74.1% 6 Ethereum 4,269 1,130 -73.5% 7 Bitcoin 2,641 740 -72.0% 8 Blockchain 12,297 3,485 -71.7% 9 Web3.js 2,301 722 -68.6% 10 Academic Research 2,118 710 -66.5% 11 Blog Install 1,261 423 -66.5% 12 2D Animation Explainer Video 1,536 516 -66.4% 13 Blog Writing 4,872 1,648 -66.2% 14 Vectorization 1,070 365 -65.9% 15 Discord 1,216 421 -65.4% 16 Adobe XD 1,751 676 -61.4% 17 Biology 1,201 475 -60.5% 18 3D Model Maker 1,266 501 -60.4% 19 Animated Video Development 1,353 539 -60.2% 20 Computer Science 1,936 778 -59.8% 21 Cryptography 1,027 417 -59.4% 22 .NET Core 2,021 830 -58.9% 23 Academic Writing 7,235 3,036 -58.0% 24 Cryptocurrency 3,878 1,634 -57.9% 25 CSS3 2,702 1,148 -57.5% About Freelancer Twelve-time Webby award-winning Freelancer.com is the world’s largest freelancing and crowdsourcing marketplace by total number of users and projects posted. More than 71 million registered users have posted over 23 million projects and contests to date in over 2,000 areas as diverse as website development, logo design, marketing, copywriting, aerospace engineering and manufacturing. Freelancer also owns Escrow.com , the leading provider of secure online payments and online transaction management, and Loadshift, an Australian enterprise freight marketplace. Freelancer Limited is listed on the Australian Securities Exchange under the ticker ASX:FLN and is quoted on OTCQX Best Market under the ticker FLNCF. Contact Details Freelancer.com Marko Zitko +61 404 574 830 [email protected] Copyright (c) 2024 TheNewswire - All rights reserved. Copyright (c) 2024 TheNewswire - All rights reserved., source Press Releases