On Holding AgNYSE: ONON

On Announces Strategic Additions to Global Leadership Team to Drive Consumer-Centricity

· Issued by On Holding AG
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ZURICH, Switzerland, July 7, 2026 - On Holding AG (NYSE: ONON), the Swiss sportswear brand renowned for its performance and innovation, today announced two key appointments to its Leadership Team. Effective September 2026, the company is evolving its global commercial structure by splitting its commercial leadership into two distinct roles to further align with its long-term, consumer-centric ambitions.

Rebecca Cai, currently General Manager of APAC, has been promoted to Chief Global Markets Officer, effective September 1, 2026. Alice Delahunt will join On as Chief Customer Officer, effective September 7, 2026.

"We are thrilled to announce these two exciting leadership appointments, which are a direct reflection of our dedication to keep placing our consumer at the center of everything we do," said Scott Maguire, President & COO at On. "As we grow our business and deliver the 'wow' to our fans worldwide, this new leadership set-up will enable greater focus and alignment."
Promoting from Within: Rebecca Cai named Chief Global Markets Officer

As Chief Global Markets Officer, Rebecca Cai will lead On's markets across the APAC, EMEA, and Americas regions, along with the Global Commercial teams. Cai will begin her transition on September 1, 2026 and will continue to lead the APAC team until a successor is identified, before relocating to Zurich next year.

Since joining On six years ago, Cai has been a pivotal voice in the brand's growth journey. During her tenure as General Manager in APAC, the region's business grew six-fold. She brings outstanding leadership, deep commercial expertise, and an unwavering commitment to the team's culture.

Elevating the Consumer Experience: Alice Delahunt named Chief Customer Officer

Alice Delahunt brings a wealth of global leadership and entrepreneurial experience to her new role as Chief Customer Officer. Based in New York, Delahunt will oversee On's Direct-to-Consumer (DTC) channels, spanning both Digital and Retail, as well as the brand's focus on Customer Loyalty.

Delahunt joins On with a unique combination of brand, customer, digital, and business expertise. Her distinguished career includes senior leadership roles at Ralph Lauren and Burberry, board experience at Zalando, and entrepreneurial success as the founder of SYKY.

"Alice and Rebecca will play a pivotal role in strengthening our ambition to become premium at every touchpoint alongside their world-class teams," Scott Maguire added. "They will work closely with our Product, Marketing, and Supply Chain leadership to define what success looks like and further simplify our operating model."

The new commercial leadership structure follows the departure of Britt Olsen, who will leave by the end of September 2026, following a one-year transition period.

"We are deeply grateful for Britt's outstanding commitment and steady leadership over the past eleven years," said David Allemann, Founder and Co-CEO of On. "Her impact on our journey has been extraordinary - from playing an instrumental role in building our business in the Americas to establishing our first global Commercial function. We wish her the very best in her next chapter."

About On

On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement - a mission that still guides the brand today. Sixteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On's award-winning CloudTec® and LightSpray™ innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base - inspiring humans to explore, discover and Dream On.

On is present in more than 80 countries globally and engages with a digital community on www.on.com.

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