NIS Holdings Corp. (OTC: NISC) and its subsidiary, Alpha Dynamic Group, Inc. has announced the re-imagined logo and identity for the Earn IQ brand.
The brand make-over strengthens the Earn IQ launch strategy by aligning it with the focus of the company mission to achieve the broadest reach and rapid growth in the NY Metropolitan consumer market.
The redesigned logo achieves the goal of creating the most eye-catching and unique brand identity to serve as a well-suited and applicable foundation for implementing the Earn IQ strategic marketing plan, while at the same time encompassing Earn IQ’s branding strategy.
The new Earn IQ emblem is essential to the development of marketing and promotion services associated with the loyalty and rewards program offered to small and medium sized restaurants and retail enterprises. The Earn IQ symbol is also of equal and crucial importance to building a sustainable visual identification relationship with the end consumers of the reward system.
A bold, thorough and targeted marketing and promotions plan is currently in development to introduce the Earn IQ brand across major media channels, including digital and print signs, banners and billboards, marketing materials, social media and digital platforms. These integrated actions will coincide with the launch of the Earn IQ commercial website, which is set to go live after the completion of the pilot phase of the program.
“I am really satisfied across the board with how the new Earn IQ logo has redefined our brand and invigorated our strategy and approach", said Secretary of the BoD of NIS Holdings, Vasiliki Anagnostou.
VP Niko Papavasilopoulos concluded that, "The new Earn IQ logo checks off on the wow factor with a more aesthetically pleasing effect that is simple, memorable, and playful -- which is consistent with the wants of today's consumer market."
The new logo can be currently seen at http://www.nisholdings.com/images/img_50476366a4251.jpg
About NIS Holdings Corp.
NIS Holdings Corp. is a public holding company with its common stock currently traded on the over-the-counter (OTC) markets, under the ticker symbol NISC. It is registered in Carson City, Nevada and headquartered in the New York City. The Company specializes in the acquisition of firms in profitable markets with high-potential and capable of achieving sustainable growth. NIS Holdings provides professional support for its consolidated subsidiaries through operational business management, financing, and controlling activities. The Company targets three key business sectors: the customer loyalty management market, the gift card industry and the marketing consulting industry.
About Alpha Dynamic Group, Inc.
Alpha Dynamic Group, a subsidiary of NIS Holdings, is a provider of loyalty marketing solutions focused on the retail industry which helps businesses better understand the needs of their target groups by mapping the entire chain of customer loyalty activities from account management and management of redemption processes, to the implementing of advertising campaigns.
Issued by NIS Holdings Corp.
For further information in this release please contact Mrs. Vasiliki Anagnostou at NIS Holdings, Corp. on tel.: 212-6881007, e-mail:investors@nisholdings.com
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