New Platform Addresses Growing Content Visibility Crisis as Major Platforms Shift to Video-First Strategies

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Social Media Algorithms Increasingly Favor Video Content; Frameish Offers Solution for Photo-Dependent Brands Richmond, Virginia--(Newsfile Corp. - April 1, 2026) - As social media platforms dramatically increase their prioritization of video content, businesses relying on traditional photo posts face an unprecedented visibility crisis. Frameish , a content transformation platform, today announced its solution to help brands adapt to the video-first algorithm shift. According to Sprout Social's 2025 Index , video is the most engaging content type across all major social platforms, with engagement rates significantly outpacing static images. Meanwhile, Instagram's own data shows that Reels (short-form video) now account for over 20% of time spent on the platform. "We're witnessing a fundamental transformation in how social algorithms distribute content," said Proctor Trivette of Frameish. "Platforms have made their strategic priorities clear: video content receives preferential treatment in feeds, recommendations, and discovery features." Key industry shifts driving the change: Research from Cisco's Annual Internet Report projects that by 2025, video will account for 82% of all internet traffic, up from 75% in 2022. "The neuroscience behind this shift is clear," Trivette explained. "Human attention is naturally drawn to motion. Platforms have simply optimized their algorithms to match how humans naturally consume content." Frameish addresses this challenge by enabling users to transform existing photo content into algorithm-friendly video posts in under 60 seconds, without requiring video editing skills or expensive production equipment. "Businesses don't need to abandon their existing content libraries or hire video production teams," said Trivette. "They need a way to adapt what they already have. That's exactly what Frameish provides." According to Animoto's Social Video Forecast , 93% of marketers say they've landed a new customer thanks to a video on social media, yet many small businesses lack the resources to produce video content consistently. The platform is available now at https://frameish.com and includes resources to help content creators navigate the transition to video-first content strategies. About Frameish Frameish is a Richmond, VA-based content transformation platform that helps businesses and creators convert static photos into engaging video content in under 60 seconds. The company's mission is to democratize video content creation by eliminating traditional barriers of cost, complexity, and time. For more information, visit https://frameish.com . Media Contact Jeremy McGilvrey 2800 Post Oak Blvd. Ste. 5600B Houston, TX 77056 Email: [email protected] Website: https://www.jeremymcgilvrey.com To view the source version of this press release, please visit https://www.newsfilecorp.com/release/290803

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