Lumanu and Sprout Social Bring Creator Payments Into the Influencer Marketing Workflow

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The native integration into Sprout Social Influencer Marketing gives enterprise teams one workflow to run campaigns and pay creators, with Lumanu handling compliance, tax, and global payments behind the scenes. NEW YORK, June 18, 2026 /PRNewswire/ -- Lumanu, the payments and compliance platform for the global creative economy, today announced a native integration with Sprout Social (Nasdaq: SPT), a leading AI-powered Social Intelligence Platform. The integration embeds Lumanu's financial infrastructure directly into Sprout Social Influencer Marketing, allowing marketers to pay creators within their campaign workflow while giving finance teams a single, audit-ready vendor to manage. Enterprise influencer programs routinely stall at the final payout stage. While marketing teams drive creator strategy, finance operations rely on separate tech stacks to navigate procurement and international compliance. This operational disconnect compromises creator relationships through payment delays while burying marketing teams in back-office administration instead of campaign execution. The native integration between Sprout Social and Lumanu unifies these distinct corporate functions to keep enterprise creator programs moving at the speed of social. The Gap Between Creator Marketing and Payments "Enterprise influencer programs don't stall because the creative is bad or the strategy is wrong," said Tony Tran, CEO of Lumanu. "They often stall because marketing and finance are working off two completely different systems with two completely different goals. We built this integration so that marketing teams can move faster with fewer dependencies on other teams, while finance still maintains controls and compliance." Lumanu's financial infrastructure is now directly integrated into Sprout Social's industry-leading influencer platform to accelerate campaign execution. This integration unifies the operational gap between corporate accounting and creator marketing workflows within a single system, removing the administrative bottlenecks caused by disconnected software. Organizations maintain strict financial control over their capital throughout the process: Sprout orchestrates the front-end campaign workflow, payments prompting, and tracking dashboard while Lumanu handles the backend financial execution. What This Integration Delivers ...

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