Business
NEW LICENSING PARTNERSHIP WITH REVOLUTION BEAUTY
Debenhams Group has entered into a royalty-based licensing partnership with Revolution Beauty to develop and distribute beauty and fragrance products across Debenhams Group brands, including PrettyLittleThing, Karen Millen, and boohooMAN. This agreement, which sees Revolution Beauty assume full responsibility for product development, manufacturing, and distribution in exchange for an industry-standard royalty based on sales, aligns with Debenhams Group's strategy to generate recurring royalty income and transition to an asset-lite business model. The first collections are anticipated to launch before Christmas, with further expansions planned across multiple Debenhams Group brands. Disclaimer*
About this update from Boohoo Group Plc
8 June 2026 boohoo group plc ("Debenhams Group", "Debenhams" or the "Company") NEW LICENSING PARTNERSHIP WITH REVOLUTION BEAUTY The Boards of Debenhams Group and Revolution Beauty are pleased to announce a new licensing partnership to develop beauty and fragrance products across Debenhams Group brands. The partnership combines the strength and reach of Debenhams Group's full brand portfolio of fashion and lifestyle brands with Revolution Beauty's expertise in developing, manufacturing and distributing beauty products. The first collections are expected to launch ahead of Christmas and will include fragrance and gifting ranges for PrettyLittleThing, Karen Millen and boohooMAN. Further beauty and fragrance launches are planned across a number of Debenhams Group brands, with products expected to be available through both Debenhams Group channels and selected retail partners. Dan Finley, CEO of Debenhams Group, said: "We have been clear that we see significant global licensing opportunities for our brands, and this agreement with Revolution Beauty is a direct expression of our asset-lite strategy in action. Beauty is one of the most compelling category opportunities available to us and Revolution Beauty has the capability and relationships to bring tailored collections to market across the full portfolio. We look forward to seeing the first launches come to life. "The agreement is structured as a royalty-based license, where Revolution Beauty assumes full responsibility for product development, manufacturing, and worldwide distribution and will pay to Debenhams Group an industry-standard royalty based on sales of the products developed. Debenhams Group retains brand approval rights over all products, packaging, marketing, and retail channel decisions. "This transaction is consistent with Debenhams Group's strategy of generating significant recurring royalty income from its IP portfolio through global licensing opportunities, extending its brands into high-growth adjacent categories, and accelerating its transition to an asset-lite business model." Tom Allsworth, CEO of Revolution Beauty, said: "We are delighted to formally announce our partnership with Debenhams Group. The team at Revolution is already at an advanced stage in developing fragrance products that will launch nationally ...