Immedia Broadcasting plc
11 September 2006
11 September 2006
IMMEDIA BROADCASTING PLC
New 3 year contract win with IKEA
Immedia Broadcasting PLC, the UK's leading provider of live, tailored in-store
media, is delighted to announce a new contract with IKEA, following the
successful launch and roll-out of the radio station 'IKEA Live' in 2005. The
new contract is to continue to roll out 'IKEA Live' to all existing and future
IKEA stores across the UK for another 3 years.
The station is designed to enhance internal communication for IKEA's 9000
co-workers and has proven so successful that additional interactive live
programming has now been included for the overnight teams. The station will be
developed to enhance the shopping experience of the 41 million consumers
visiting IKEA each year. It will include key information and marketing content
during the opening hours of the stores.
Bruno Brookes, Chief Executive, said:
'We are delighted that IKEA have shown their long term commitment to 'IKEA Live'
and are very excited about this new contract win. 'IKEA Live' has performed
extremely well over the last year, and we believe this new contract is testimony
to the effectiveness of Immedia's offer and our ability to understand strong
brands.'
For further information, please contact:
Immedia Broadcasting 01635 572 800
Bruno Brookes, Chief Executive
Hudson Sandler 020 7796 4133
Sandrine Gallien/ Amy Faulconbridge
Notes to Editors
Immedia Broadcasting PLC is the UK's leading provider of live, tailored in-store
media for a range of major companies and retailers such as HSBC, LloydsPharmacy
and IKEA. The stations engage and educate staff and customers and have proved
to be a powerful and instantly flexible media channel to drive sales.
Immedia acquired The Cube Group of Companies ('Cube'), a leader in in-store
television in May 2006, adding a visual channel and clients such as Toni & Guy,
Burberry, Top Shop and Top Man to Immedia's offering.
This information is provided by RNS
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