Immedia Broadcasting plc
16 December 2005
16 December 2005
Immedia Broadcasting Plc
IKEA rolls out 'IKEA Live' across the UK
Immedia Broadcasting, the UK's leading provider of live tailored radio stations
for retailers, today announces the roll out of its new station 'IKEA Live'. The
station, produced specifically for IKEA, will be launched in January 2006 in 9
of its UK stores. This follows a successful trial of the station over the last
few months, which proved a hit with both staff and customers. Last year, 33
million people visited IKEA stores in the UK.
'IKEA Live' is a subscription radio station that will broadcast from Immedia's
studios in Newbury. The station is designed to entertain, educate and motivate
IKEA's workforce. Any member of IKEA's staff can interact live with the radio
station at any time. It also informs customers on IKEA products and services and
features a mix of popular music, news and sports.
Bruno Brookes, Chief Executive of Immedia, said:
'We are delighted to be working with Ikea on this live radio station. 'Ikea
Live' provides IKEA with a unique and powerful communication medium. Initial
responses to the trial were extremely positive. Staff love the sound of the
station and have taken complete ownership of it. And for customers, the station
promotes Ikea's family spirit and demonstrates how radio can interact with
people in a way no other medium can.'
For further information please contact:
Immedia Broadcasting Plc
Bruno Brookes - Chief Executive 01635 572 800
Hudson Sandler 020 7796 4133
Sandrine Gallien / Libby Young
Please visit Immedia Broadcasting's website at www.immediabroadcasting.com
Notes to Editors
About Immedia Broadcasting
Immedia Broadcasting Plc creates live, tailored radio stations for companies,
including major retailers. These stations engage and educate staff and
customers and have proved to be a powerful and instantly flexible media channel
to drive sales.
Existing stations are:
• 'Impulse Live' for
- Texaco
- Londis
- Mills
- Spar
- Star News
• 'HSBC Live', broadcast to more than 400 banks in the UK;
• 'Lloydspharmacy Live', broadcast to the largest community pharmacy
operator in the UK.
This information is provided by RNS
The company news service from the London Stock Exchange