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DX that leaves no one left behind ~Solving Issues in Depopulated Areas~
Introducing Kawakami Village
Kawakami Village is nestled in the mountains of southeastern Nara prefecture, where 95% of the area is occupied by mountains and forests. Known as a "water source village" for its position in the highest headwaters of the Yoshino and Kino Rivers, it supplies a continuous supply of clean, fresh water to cities, towns, and villages throughout the prefecture.
Population: 1,205 (as of May 2024)
Elderly residents (65 years and above): 701
Ratio of elderly residents: 58%
Source: Kawakami Village website
MAP: Kawakami Village commercial facilities
Yoshino Town | Financial institutions |
Kawakami | Nanto Bank |
Post office | |
Village Hall | |
Roadside | |
station | Kawakami Life |
Kawakami | |
Clinic |
Kawakami Life supports the lives of depopulated area residents
Kawakami Life conducts various initiatives to support the lifestyles of the area's aging residents, including operation of the Kawakami Life-Go mobile supermarket, which provides a lifeline to the village residents who do not have a supermarket in their village by selling fresh food and daily necessities from a truck.
Cashless solutions for depopulated areas
As an investor in a start-up fund managed by our Group member company Nanto Capital Partners Co., Ltd. and Kawakami Village, the Bank has started a "cashless demonstration experiment" in cooperation with KAERU Co., Ltd. in Kawakami Village involving a prepaid card service with a Mimamori function.
The card, which can be used to shop at the Kawakami Life-Go mobile supermarket, is linked to the cardholders' accounts at financial institutions, thus reducing the hassle of cash management by eliminating the need to travel to a distant bank ATM every time they make a purchase. This is just one way the Bank contributes as a regional financial institution to improving the convenience of residents' lives.
Roles played by the Nanto Bank Group
To provide cashless
access to elderly customers who do not have a financial institution or ATM nearby
To reduce the risk
involved in managing
cash at home
Providing convenience and creating communication among local communities and families
Kawakami Life engages in a variety of initiatives to communicate with local residents and support their lifestyles. We believe that this recent demonstration experiment conducted with Nanto Bank is consistent with our goals, since it is contributing to adding convenience to the lives of residents in an aging community with limited means of transportation. Looking ahead to the next generation, we are considering the introduction of smartphone payments as part of efforts to advance our cashless services further.
General Incorporated
Association Kawakami Life
Executive Director
Masaki Miyake
User's remarks
Even after the arrival of the mobile supermarket in our village, we had to visit a bank ATM in
a distant location to withdraw cash for our purchases. Now that I am able to conduct cashless transactions with a prepaid card, life is a lot easier, since I don't have to make so many trips to the ATM to get cash. Best of all, I no longer have to take money from my wallet every time I make a purchase. I hope to see this service continue in the future.
Kawakami Village
Mieko Kaminishi
User's remarks
I used to carry large amounts of cash for shopping and count the change to make sure I didn't receive too much. Now, all of that fuss has been eliminated. All I have to do is take out my card, which is a lot more convenient.
I think the change is good for both
parties, since the store staff are also freed from counting change and taking money in and out of the cash register.
Kawakami Village
Junko Nakahira
Nanto Report 2024, the integrated report of Nanto Bank 63
