More than Half of Gen Z Canadians Feel Pressured to 'Fake' Financial Stability: TD Survey

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More than Half of Gen Z Canadians Feel Pressured to 'Fake' Financial Stability: TD Survey /* Style Definitions */ span.prnews_span { font-size:8pt; font-family:"Arial"; color:black; } a.prnews_a { color:blue; } li.prnews_li { font-size:8pt; font-family:"Arial"; color:black; } p.prnews_p { font-size:0.62em; font-family:"Arial"; color:black; margin:0in; } .prntac{ TEXT-ALIGN: CENTER } Canada NewsWire Gen Z is anxious about their finances, and feeling conflicted and under pressure to keep up appearances despite struggling with rising costs and low income TORONTO, Oct. 14, 2025 /CNW/ - For many young Canadians, building a life after graduation comes with pressure to "fake it till you make it". A new TD survey reveals that more than half of Gen Z (53%) respondents feel compelled to maintain a successful image on social media, while nearly two in three (65%) believe they're falling behind their peers financially. "Gen Z is under constant pressure to appear financially secure as soon as they begin their careers, while many are struggling behind the scenes with stress, debt and uncertainty," said Kristy Irwin, Product Group Owner, Youth & Student.  "The pressure to look like they have it all together—for friends, family and social media—only adds to the real financial challenges they already face in today's tough economy." The Off-Screen Reality Almost half of Gen Z (47%) point to the cost of living as their biggest barrier to reaching their financial goals, while more than a third (36%) say their income isn't enough to get ahead.One in five (20%) don't know where to start when it comes to managing their money.73% worry that a single financial misstep could set them back and 66% feel pressure to hit financial milestones like buying a home or building wealth by a certain age.Redefining Financial Success The survey also found that Gen Z Canadians are defining their success through present-day freedom, stability and quality of life – but their goals are varied:   Gen Z is twice as likely as older generations to want to save for a better lifestyle (Gen Z: 17% vs. Millennials: 10%, Gen X: 5% and Boomers: 4%).Gen Z is also pursuing long-term milestones, such as homeownership (19%) and financial independence (17%).Only one in two (55%) believe they'll be able to retire comfortably, while 50% say they prefer splurging more regularly now...

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