Canada's Future Economic Engine: TD Survey Finds 3 in 4 Gen Zs Want to Run Their Own Business

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Canada's Future Economic Engine: TD Survey Finds 3 in 4 Gen Zs Want to Run Their Own Business /* Style Definitions */ span.prnews_span { font-size:8pt; font-family:"Arial"; color:black; } a.prnews_a { color:blue; } li.prnews_li { font-size:8pt; font-family:"Arial"; color:black; } p.prnews_p { font-size:0.62em; font-family:"Arial"; color:black; margin:0in; } .prntac{ TEXT-ALIGN: CENTER } Canada NewsWire Gen Z is leading in hustle but lagging in asking for help: 77% of respondents would feel more confident starting or growing a business with a trusted small business advisor or mentor TORONTO , Oct. 1, 2025 /CNW/ - A big wave of Canadian entrepreneurs is potentially on the horizon. A new TD Survey reveals that nearly three in four (73%) Gen Z Canadians find the idea of starting their own business appealing. However, two-thirds (67%) are not actively seeking support from their banks. "We're witnessing a surge of entrepreneurial drive amongst young Canadians and there's an opportunity to bridge the gap that many new small business owners face," says Julia Kelly , Vice President, Small Business Banking at TD Bank Group. "We often hear from young entrepreneurs that they're brimming with ideas but don't know where to start — whether that's how to structure a business plan, navigate cash flow management or understand what government grant programs are available. That's where relatable advice from local small business advisors makes the difference." Key motivators for Gen Z business owners Gen Z and Millennials say financial independence (Gen Z: 30%, Millennials: 32%), freedom to work on their terms (Gen Z: 29%, Millennials: 32%) and frustration with traditional employment (Gen Z: 20%, Millennials 21%) are top reasons for wanting to start a business. 1 in 4 Gen Z and Millennials (Gen Z: 25%, Millennials: 26%) cite turning a passion into income as their main motivation for entrepreneurship. When it comes to starting a business, younger Canadians are going digital, with 1 in 4 Gen Z (25%) and Millennials (22%) saying they would launch an e-commerce venture. Another 22% of Gen Z see themselves as influencers or content creators, building businesses through social media platforms. Barriers to entrepreneurship and the need for trusted advice While Gen Z has big dreams of owning their own business, three in four (75%) worry about potential failure due to lack of e...

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