Moonpig Group plc
NOTIFICATION OF TRANSACTIONS OF
PERSONSDISCHARGING MANAGERIAL RESPONSIBILITIES
8 July 2026
Moonpig Group plc was notified by the two Executive Directors of the following
transactions on 6 July 2026.
DSBP vesting
The Deferred Share Bonus Award granted on 4 July 2023 in respect of the deferred
element (33% of the FY24 bonus) reached the end of the 3 year holding period on
4 July 2026. As a result of the vesting of this award, the following transaction
took place:
+---------+-----+----------+-------------+---------------+----------+
|Director |DSBP |Dividend |Total shares |Shares sold to |Sale price|
| |award|equivalent|awarded |cover income |per share |
| | |shares |for nil |tax | |
| | | |consideration|and NI | |
| | | | |liabilities and| |
| | | | |dealing | |
| | | | |costs | |
+---------+-----+----------+-------------+---------------+----------+
|Andy |8,825|160 |8,985 |4,245 |£2.583462 |
|MacKinnon| | | | | |
+---------+-----+----------+-------------+---------------+----------+
LTIP vesting
The performance period for the LTIP awards that were granted on 4 July 2023
ended on 30 April 2026. The Adjusted pre-tax EPS and the TSR conditions were met
and therefore 100% of the award vested. As a result of the vesting of the award,
the following transaction took place:
+---------+-------+----------+-------------+---------------+----------+
|Director |LTIP |Dividend |Total shares |Shares sold to |Sale price|
| |shares |equivalent|awarded |cover income |per share |
| |vesting|shares |for nil |tax | |
| | | |consideration|and NI | |
| | | | |liabilities and| |
| | | | |dealing | |
| | | | |costs | |
+---------+-------+----------+-------------+---------------+----------+
|Andy |529,624|9,635 |539,259 |254,726 |£2.583462 |
|MacKinnon| | | | | |
+---------+-------+----------+-------------+---------------+----------+
Buyout awards vesting
The Buyout Award I and Buyout Award IV granted to Catherine Faiers on 30 June
2026 became available to vest immediately, aligning with the normal vesting
dates of the Autotrader Group plc awards they replaced. As a result of the
vesting of the awards, the following transactions took place:
+---------+------+------------+-------------------------------+----------+
|Director |Buyout|Buyout Award|Shares sold to cover income tax|Sale price|
| |Award |shares |and NI liabilities and dealing |per share |
| | |vesting |costs | |
+---------+------+------------+-------------------------------+----------+
|Catherine|I |131,804 |62,260 |£2.583462 |
|Faiers | | | | |
+---------+------+------------+-------------------------------+----------+
|Catherine|IV |103,615 |48,944 |£2.583462 |
|Faiers | | | | |
+---------+------+------------+-------------------------------+----------+
All the above awards were satisfied through the transfer of shares from an
Employee Benefit Trust (EBT). The balance of shares under each vested award not
sold to cover income tax, NI and dealing costs were transferred to the Executive
Directors from the EBT. Shares from the LTIP awards and Buyout Award I are
subject to a two-year post-vesting holding period.
The Executive Directors' shareholdings following these transactions are set out
below:
+---------+---------+--------------+-------------------+
|Director |Number of|% of salary |Shareholding |
| |shares |represented by|requirement of 300%|
| |held |shareholding |salary met? |
+---------+---------+--------------+-------------------+
|Catherine|124,215 |57% |No |
|Faiers | | | |
+---------+---------+--------------+-------------------+
|Andy |1,358,796|842% |Yes |
|MacKinnon| | | |
+---------+---------+--------------+-------------------+
Following the transactions the EBT holds 2,164,686 shares in the Company,
representing 0.72% of the issued share capital as at the date of this
announcement.
The relevant notifications set out below is provided in accordance with the
requirements of Article 19 of the EU Market Abuse Regulation.
Moonpig Group plc
NOTIFICATION OF TRANSACTIONS OF
PERSONSDISCHARGING MANAGERIAL RESPONSIBILITIES
+--------------+----------------------------+---------+---------+-------++
|1 |Details of the person |
| |discharging managerial |
| |responsibilities / person |
| |closely associated |
+--------------+----------------------------+---------+---------+-------++
|a) |Name |Catherine Faiers |
+--------------+----------------------------+---------+---------+-------++
|2 |Reason for the notification |
+--------------+----------------------------+---------+---------+-------++
|a) |Position/status |Executive |
| | |Director/PDMR |
+--------------+----------------------------+---------+---------+-------++
|b) |Initial notification |Initial notification |
| |/Amendment | |
+--------------+----------------------------+---------+---------+-------++
|3 |Details of the issuer, |
| |emission allowance market |
| |participant, auction |
| |platform, auctioneer or |
| |auction monitor |
+--------------+----------------------------+---------+---------+-------++
|a) |Name |Moonpig Group plc |
+--------------+----------------------------+---------+---------+-------++
|b) |LEI |213800VAYO5KCAXZHK83 |
+--------------+----------------------------+---------+---------+-------++
|4 |Details of the |
| |transaction(s): section to be |
| |repeated for (i) each type of |
| |instrument; (ii) each type of |
| |transaction; (iii) each date; |
| |and (iv) each place where |
| |transactions have been |
| |conducted |
+--------------+----------------------------+---------+---------+-------++
|a) |Description of the financial|Ordinary Shares of |
| |instrument, type of |£0.10 each |
| |instrument | |
+--------------+----------------------------+---------+---------+-------++
| | |
+--------------+----------------------------+---------+---------+-------++
|Identification|ISIN: GB00BMT9K014 |
|code | |
+--------------+----------------------------+---------+---------+-------++
| | |
+--------------+----------------------------+---------+---------+-------++
|b) |Nature of the transaction |(1) Transfer of |
| | |shares from EBT to |
| | |satisfy Buyout Award |
| | |I |
| | | |
| | |(2) Sale of |
| | |sufficient shares to |
| | |cover income tax and |
| | |national insurance |
| | |due on shares |
| | |vesting under Buyout |
| | |Award I |
| | | |
| | |(3) Transfer of |
| | |shares from EBT to |
| | |satisfy Buyout Award |
| | |IV |
| | | |
| | |(4) Sale of |
| | |sufficient shares to |
| | |cover income tax and |
| | |national insurance |
| | |due on shares |
| | |vesting under Buyout |
| | |Award IV |
+--------------+----------------------------+---------+---------+-------++
|c) |Price(s) and volume(s) | | | ||
+--------------+----------------------------+---------+---------+-------++
| | |Price(s) |Volume(s)| |
+--------------+----------------------------+---------+---------+-------++
| | |£2.583462|131,804 | |
+--------------+----------------------------+---------+---------+-------++
| | |£2.583462|62,260 | |
+--------------+----------------------------+---------+---------+-------++
| | | |£2.583462|103,615||
+--------------+----------------------------+---------+---------+-------++
| | | |£2.583462|48,944 ||
+--------------+----------------------------+---------+---------+-------++
| | | | | ||
+--------------+----------------------------+---------+---------+-------++
|d) |Aggregated information |N/A |
+--------------+----------------------------+---------+---------+-------++
| | |
+--------------+----------------------------+---------+---------+-------++
|- Aggregated |N/A |
|volume | |
+--------------+----------------------------+---------+---------+-------++
|- Price |N/A |
+--------------+----------------------------+---------+---------+-------++
| | |
+--------------+----------------------------+---------+---------+-------++
|e) |Date of the transaction |6 July 2026 |
+--------------+----------------------------+---------+---------+-------++
|f) |Place of the transaction |(1) and (3) |
| | |Outside of a trading |
| | |venue |
| | | |
| | |(2) and (4) XLON |
+--------------+----------------------------+---------+---------+-------++
Moonpig Group plc
NOTIFICATION OF TRANSACTIONS OF
PERSONSDISCHARGING MANAGERIAL RESPONSIBILITIES
+--------------+----------------------------+---------+---------+-------++
|1 |Details of the person |
| |discharging managerial |
| |responsibilities / person |
| |closely associated |
+--------------+----------------------------+---------+---------+-------++
|a) |Name |Andy MacKinnon |
+--------------+----------------------------+---------+---------+-------++
|2 |Reason for the notification |
+--------------+----------------------------+---------+---------+-------++
|a) |Position/status |Executive |
| | |Director/PDMR |
+--------------+----------------------------+---------+---------+-------++
|b) |Initial notification |Initial notification |
| |/Amendment | |
+--------------+----------------------------+---------+---------+-------++
|3 |Details of the issuer, |
| |emission allowance market |
| |participant, auction |
| |platform, auctioneer or |
| |auction monitor |
+--------------+----------------------------+---------+---------+-------++
|a) |Name |Moonpig Group plc |
+--------------+----------------------------+---------+---------+-------++
|b) |LEI |213800VAYO5KCAXZHK83 |
+--------------+----------------------------+---------+---------+-------++
|4 |Details of the |
| |transaction(s): section to be |
| |repeated for (i) each type of |
| |instrument; (ii) each type of |
| |transaction; (iii) each date; |
| |and (iv) each place where |
| |transactions have been |
| |conducted |
+--------------+----------------------------+---------+---------+-------++
|a) |Description of the financial|Ordinary Shares of |
| |instrument, type of |£0.10 each |
| |instrument | |
+--------------+----------------------------+---------+---------+-------++
| | |
+--------------+----------------------------+---------+---------+-------++
|Identification|ISIN: GB00BMT9K014 |
|code | |
+--------------+----------------------------+---------+---------+-------++
| | |
+--------------+----------------------------+---------+---------+-------++
|b) |Nature of the transaction |(1) Transfer of |
| | |shares from EBT to |
| | |satisfy DSBP award |
| | | |
| | |(2) Sale of |
| | |sufficient shares to |
| | |cover income tax and |
| | |national insurance |
| | |due on shares |
| | |vesting under DSBP |
| | |award |
| | | |
| | |(3) Transfer of |
| | |shares from EBT to |
| | |satisfy LTIP award |
| | | |
| | |(4) Sale of |
| | |sufficient shares to |
| | |cover income tax and |
| | |national insurance |
| | |due on shares |
| | |vesting under LTIP |
| | |award |
+--------------+----------------------------+---------+---------+-------++
|c) |Price(s) and volume(s) | | | ||
+--------------+----------------------------+---------+---------+-------++
| | |Price(s) |Volume(s)| |
+--------------+----------------------------+---------+---------+-------++
| | |£2.583462|8,985 | |
+--------------+----------------------------+---------+---------+-------++
| | |£2.583462|4,245 | |
+--------------+----------------------------+---------+---------+-------++
| | | |£2.583462|539,259||
+--------------+----------------------------+---------+---------+-------++
| | | |£2.583462|254,726||
+--------------+----------------------------+---------+---------+-------++
|d) |Aggregated information |N/A |
+--------------+----------------------------+---------+---------+-------++
| | |
+--------------+----------------------------+---------+---------+-------++
|- Aggregated |N/A |
|volume | |
+--------------+----------------------------+---------+---------+-------++
|- Price |N/A |
+--------------+----------------------------+---------+---------+-------++
| | |
+--------------+----------------------------+---------+---------+-------++
|e) |Date of the transaction |6 July 2026 |
+--------------+----------------------------+---------+---------+-------++
|f) |Place of the transaction |(3) and (3) |
| | |Outside of a trading |
| | |venue |
| | | |
| | |(4) and (4) XLON |
+--------------+----------------------------+---------+---------+-------++
Jayne Powell
Company Secretary
company-secretary@moonpig.com
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