Presentation (moonpig group plc fy26 full year results investor presentation)

Year ended 30 April 2026

Strictly Private and Confidential

25 June 2026

1. Introduction - Catherine Faiers
2. Financial performance - Andy MacKinnon
3. Strategic progress - Catherine Faiers

3

1. Adjusted EBITDA margin and Adjusted EPS are Alternative Performance Measures. Refer to the FY26 results announcement. 4

5

Andy MacKinnon

Chief Financial Officer

£373.0m

Revenue

6.5%

Year-on-year growth1

£104.6m

Adjusted EBITDA2

28.0%

Adj. EBITDA margin2

18.0p

Adjusted basic EPS2

19.5%

Year-on-year growth

£73.5m

LTM Free Cash Flow2

11.2%

Year-on-year growth

1. Consolidated revenue growth of 6.7% in H1 FY26, 6.4% in H2 FY26 and 6.5% for the financial year as a whole.

2. Adjusted EBITDA, Adjusted EBITDA margin, Adjusted EPS and Free Cash Flow are Alternative Performance Measures. Refer to the FY26 full year results announcement. 6

Moonpig revenue

Greetz revenue

• Continued growth at Moonpig:

  • Positive new customer acquisition performance

  • Trading-up to higher-priced gifts and larger card size formats

  • Growth in tracked delivery

  • New Markets1 growth at +33%

• Return to constant currency revenue growth at Greetz:

  • Improved localisation of product range and online experience

  • Adoption of engagement levers

    such as Plus and reminders

  • Focus on marketing and partnerships, driving strong new customer acquisition at lower initial frequency, with engagement expected to build over time

£m £m

H1:

+9.4% YoY

H2:

+7.9% YoY

FY26:

+8.6% YoY

H1:

+3.0% YoY

H2:

+6.0% YoY

FY26:

+4.5% YoY

FY26:

+1.5% YoY

GBP

H1:

+1.3% YoY

H2:

+1.7% YoY

EUR

H2

H1

1. New Markets comprise Moonpig sales to consumers in Ireland, Australia and the US.

2. Figures are individually rounded to the nearest £0.1m. As a result, there may be minor discrepancies in the totals due to rounding differences. 7

Moonpig and Greetz active customers

Millions; Last Twelve Months (LTM)

Moonpig and Greetz frequency

LTM orders per active customer

Moonpig and Greetz orders

Millions

Oct 25:

+3.0% YoY

Apr 26:

+2.8% YoY

Oct 25:

+0.0% YoY

Apr 26:

-0.7% YoY

H1:

+2.5% YoY

H2:

+1.7% YoY

FY26:

+2.1% YoY

H2

H1

8

1. An active customer is one that has made at least one purchase in the last twelve months. The active customer base increased at both Moonpig and Greetz in FY25 and in FY26.

2. Frequency decreased YoY at Greetz reflecting additional use of "free card" commercial partnerships with third party consumer brands as a customer acquisition mechanism. Frequency at Moonpig remained unchanged year-on-year in the context of increased penetration of higher-priced tracked delivery services.

Moonpig and Greetz gift attach rate

% card orders 2

H1:

+0.5%pts

H2:

-0.1%pts

FY26:

+0.2%pts

H1

H2

Full year

Gift attach rate

Moonpig and Greetz AOV

£ per order1

H1: H2: FY26:

+5.6% YoY +5.8% YoY +5.7% YoY

9

1. Average order value stated excluding VAT.

2. Attach rate is defined as the proportion of card orders for which the customer adds a gift to their purchase.

Moonpig and Greetz - Card revenue

H1:

+6.8% YoY

H2:

+6.3% YoY

FY26:

+6.5% YoY

£m

Moonpig and Greetz - Attached gifting revenue

£m

H1: H2: FY26:

+9.7% YoY +9.2% YoY +9.4% YoY

H2

H1

10

£m

H1:

-8.9% YoY

H2:

-1.9% YoY

FY26:

-4.5% YoY

11

Gross profit

£m, % of total revenue

Group gross margin

59.6%

58.4%

Moonpig gross margin

57.0%

55.9%

Greetz gross margin

46.1%

46.7%

Experiences gross margin 1

93.9%

93.8%

12

1. Experiences gross margin reflects its agency commission model. Cost of goods sold primarily comprises packaging and delivery for orders that are physically delivered rather than digitally fulfilled.

2. New Markets comprises Ireland, Australia and the US.

3. Figures are individually rounded to the nearest £0.1m. As a result, there may be minor discrepancies in the totals due to rounding differences.

Adjusted EBITDA

£m, % of total revenue

Group margin rate Moonpig margin rate Greetz margin rate Experiences margin rate

27.6%

31.2%

13.2%

21.6%

28.0%

30.5%

17.6%

23.9%

1. Target range for Adjusted EBITDA margin rate is 25% to 27%

   13

2. Adjusted EBITDA and Adjusted EBITDA margin are Alternative Performance Measures. Refer to the FY26 full year results announcement.

3. Figures are individually rounded to the nearest £0.1m. As a result, there may be minor discrepancies in the totals due to rounding differences.

1. Adjusted EBITDA, Adjusted PBT and Adjusted EPS are Alternative Performance Measures. Refer to the FY26 full year results announcement.

2. The weighted average number of shares in issue was 320.6m. The weighted average number of shares for calculating basic EPS was 319.5m. The difference is the average 1.1m shareholding of the

   Employee Benefit Trust; these shares are included in issued shares but excluded from the weighted average used for calculating EPS, in accordance with IAS 33. 14

3. During FY26 Group repurchased 27.69m (FY25: 11.38m) ordinary shares for consideration of £60.2m (FY25: £25.0m), including duty and expenses of £0.4m (FY25: £0.2m). The number of shares

cancelled during the period was 27.78m (FY25: 11.06m), with the difference to shares repurchased reflecting the timing of transfers to the registrar for cancellation.

Free Cash Flow

£m

Adjusted EBITDA conversion to Free Cash Flow - FY26

£m

Year-on-year

+7.8

(2.6)

+2.6

(2.2)

+1.8

+7.4

73.5

66.1

61.0

H1 H2

15

1. Adjusted EBITDA and Free Cash Flow (FCF) are Alternative Performance Measures. Refer to the FY26 results announcement.

2. Other movements between Adjusted EBITDA and FCF include +£4.1m (FY25: +£1.8m) in respect of the add back of Share-Based Payment expenses.

1

Investment to support

organic growth

Share repurchases 1,2

2 Progressive dividend, targeting a robust cover

ratio of 3x to 4x

£m

Dividends

Pence per share

Net leverage (IFRS 16 basis 3)

Net Debt to Adjusted EBITDA

3

Selective, value-accretive

M&A where there is a strong rationale

4

Return of excess

capital to shareholders

16

1. The Group repurchased £60.2m (FY25: £25.0m) of its own shares for cancellation, including £0.4m (FY25: £0.2m) duty and expenses. Of this amount, £60.5m (FY25: £24.3m) was paid during the year to the corporate broker managing the share repurchase programme, with £0.5m (FY25: £0.7m) remaining payable as at 30 April 2026.

2. The Group intends to carry out further share buybacks of up to £65m in FY27, through two programmes of up to £32.5m in each of H1 and H2.

3. Net leverage is calculated on an IFRS 16 basis. As at 30 April 2026, net debt of £108.1m (April 2025: £96.0m) included lease liabilities of £10.4m (April 2025: £13.5m).

1. The Group's previous targets were for double-digit revenue growth, Adjusted EBITDA margin of 25% to 27% and mid-teens growth in Adjusted EPS. 17

18

Catherine Faiers

Chief Executive Officer

Card-first

Gift attach

Profitable customer acquisition with high loyalty

Highly relevant gifting platform with minimal acquisition cost

19

1. OC&C market research, October 2024. 2. UK single card purchases in 2023 where a gift was purchased either in the same place as a card or a separate retailer to a card, as percentage of total in 2023. The

63% figure includes 5% of occasions where cash is given as a gift. 3. Moonpig and Greetz, FY26. Based on customers who were existing active customers at the start of the financial year. 19

3

×

Average order

value

2

×

Frequency

3.5

Cards per active customer FY262

1

Active

customers

12.3m

Active customers at 30 Apr 2026 4

4.1x

17.9%

FY26 attach rate 4

3.5x

63%

occasions where a gift is purchased alongside a card 1

5.6x

19.4

online and offline card purchases per year 3

51m

card customers

in our core markets 3

1. Source: OC&C, October 2024. UK single card purchases where a gift was purchased in the same place as a card or a separate retailer to a card, as percentage of total. The 63% figure includes 5% of occasions where cash is given as a gift.

   20

2. Average total number of cards purchased by Moonpig UK customers and Greetz Dutch customers in FY26, weighted by segment active customer numbers. Differs from orders per active customer of 2.92 due to some orders containing >1 card.

3. Core markets of the UK and NL, based on OC&C estimates, October 2024.

4. Moonpig and Greetz, as at 30 April 2026. Attach rate (the proportion of card orders that include a gift) increased from 17.7% in FY25 to 17.9% in FY26.

Active subscriptions (millions)

~23%

Plus share of Moonpig orders 4

YoY

1.19

0.92

0.54

Nil

Million

~40%

orders placed within 7 days of an occasion reminder 2

YoY

113

101

84

90

Moonpig and Greetz occasion reminders set1 Moonpig and Greetz Plus subscribers 3

+11%

+29%

1. As at 30 April 2026. Moonpig and Greetz only. 2. Moonpig, measured for year ended 30 April 2026. 3. Plus is our membership scheme for Moonpig and Greetz customers, which offers a range of benefits

including 30% of all cards, in return for an annual subscription fee. 4. Moonpig UK only for year ended FY26. 21

>40,000

Card design SKUs 1

57%

of cards now include at least one creative feature 3

+35%

increase in postcards sold by Greetz 2

1. Moonpig and Greetz, April 2026. 2. Greetz for FY26. 3. Moonpig and Greetz for FY26. 22

49%

growth in revenue across beauty and homeware 1

15%

share of Experiences revenue from new products 4

12%

share of Greetz gifting revenue from new products 3

18%

share of Ireland gifting revenue from flowers2

1. Moonpig only, H2 FY26. 2. Moonpig Ireland only, H2 FY26. 3. Greetz only, revenue in H2 FY26 from gifting products launched during the year, excluding Flowers. 4. Experiences segment, revenue in H2

FY26 from products launched during the year. 23

36.0m

Moonpig and Greetz orders per year

>500k

UK orders per day capability for peak trading periods

9x

Increase in flowers weekly dispatch at peak 1

11:00pm

Cut-off times for same-day flowers dispatch 2

1. Based on UK dispatches.

2. Cut-off times vary by product and brand. Moonpig offers cut-offs of up to 9pm in the UK (11pm for flowers), while Greetz offers cut-offs of up to 11pm in the Netherlands. 24

8%

Share of flower deliveries following launch 3

45%

of next-day flower orders placed during the evening 5

28%

uplift in mix of gifting orders with multiple items6

Tracked delivery

Share of card-only orders 1

FY26: 41%

44%

38%

FY25: 17%

22%

12%

47%

reduction in customer contacts 2

25

1. Card-only orders, Moonpig UK. 2. Relative reduction in "Where Is My Order" contact queries (measured as a % of orders), for tracked delivery compared to First Class postage. UK card-only orders in FY26 . 3. Share of UK flower orders for which premium delivery was selected since launch. 4. Based on publicly available UK delivery information as at June 2026. Moonpig offers next-day flower delivery with an 11 pm order cut-off Monday to Sunday, compared with 10pm at Bloom & Wild (11:30am Saturdays), 8pm at Freddie's Flowers, 5pm at Funky Pigeon (2:30pm Sundays) and 7pm at M&S Flowers (5pm weekends). 5. Moonpig UK flowers orders for next day delivery in H2 FY26 placed after 5:30pm. 6. Moonpig UK only, mix of gifting orders that contain multiple gifting items before vs. after launch in April 2026.

1. Encouraging financial performance in FY26

2. Strong foundations for future growth

3. Sustainable financial framework

4. Clear focus areas for unlocking further value

26

27

28

29

30

Figures in this table are individually rounded to the nearest £0.1m. As a result, there may be minor discrepancies in the subtotals and totals due to rounding differences. 31

32

1. See FY26 results announcement for definitions of Adjusting Items.

2. The reported add-back relates to non-cash share-based payment charges of £4.1m (FY25: £1.8m).

3. Free Cash Flow (FCF) is a non-IFRS measure. FCF is defined as net cash generated from operating activities less net cash used in investing activities; it is not adjusted to exclude bank interest received (as a practical expedient

   and for greater consistency with IAS classification of cash flows). 33

4. Figures in this table are individually rounded to the nearest £0.1m. As a result, there may be minor discrepancies in the subtotals and totals due to rounding differences.

1 Borrowings are stated net of capitalised loan arrangement fees and hedging instrument fees of £1.2m as at 30 April 2026 (30 April 2025: £1.8m).

34

1. Adjusted EBITDA, net debt and net leverage are Alternative Performance Measures. Refer to the FY26 results announcement.

2. Net leverage is the ratio of net debt to last twelve months Adjusted EBITDA.

35

1. Free Cash Flow (FCF) is a non-IFRS measure. FCF is defined as net cash generated from operating activities less net cash used in investing activities; it excludes proceeds from or payments for mergers and acquisitions but is not adjusted to exclude bank interest received (as a practical expedient and for greater consistency with IAS classification of cash flows).

2. The Group repurchased £60.2m (FY25: £25.0m) of its own shares for cancellation, including duty and expenses of £0.4m (FY25: £0.2m). Of this amount, £60.5m (FY25: £24.3m) was paid during the year to the corporate broker managing the share repurchase programme, with £0.5m (FY25: £0.7m) remaining payable as at 30 April 2026.

36

Moonpig Group - the online market leader for cards and gifting

We leverage our unique and proprietary data to create loyal customer relationships

We offer a broad and growing range of cards and gifts for every occasion

Gift attach rate

Moonpig and Greetz2 (%)

Attached gifting revenue

Moonpig and Greetz2 (£m)

Gifting revenue mix

Moonpig and Greetz2 (%)

17.7%

17.9%

123.8

116.3

40.2%

39.4%

FY25

FY26

FY25

FY26

FY25

FY26

101

2

Nil

10

0.54

15

90

84

0.92

Moonpig and Greetz

occasion reminders set2

Million

113

31

1.19

+101.9% YoY

+29.3% YoY

+11.2% YoY

Moonpig and Greetz

creative feature usage2

Millions

Moonpig and Greetz

Plus subscribers2

Active subscriptions (millions)

We have a portfolio of market-leading brands1

FY26 Group revenue

Mix by segment (%)

We have core operations in the UK and Netherlands and a growing presence in Ireland, Australia and the US

FY26 Group revenue

Mix by country (%)

4%

FY25: 3%

United Kingdom Netherlands Rest of

World

37

1. In addition to trading under the Buyagift by Moonpig brand, the Experiences segment also operates under the Red Letter Days brand. 2. Moonpig and Greetz only. 3. Moonpig, measured for year ending 30 April 2026. 4. As at 30 April 2026. Moonpig and Greetz only.

Revenue growth and strong margins driving +19.5% Adjusted EPS

Revenue

(£m)

£373.0m

+6.5% YoY

FY25 FY26

Gross margin rate

(% of total revenue)

58.4%

-1.2%pts YoY

FY25 FY26

Adjusted EBITDA

(£m)

£104.6m

+8.1% YoY

96.8 104.6

FY25 FY26

Adjusted EBITDA margin rate

(% of total revenue)

28.0%

+0.4%pts YoY

FY25 FY26

Adjusted profit before taxation

(£m)

£76.5m

+13.4% YoY

FY25 FY26

Adjusted basic EPS

(pence per share)

18.0p

+19.5% YoY

Free Cash Flow

(£m)

£73.5m

+11.2% YoY

Net leverage

(Net debt to Adjusted EBITDA)

1.03x

+0.04x YoY

Final dividend

(pence per share)

3.75p

+25% YoY

Share repurchases

(£m)

£60.2m

PY: £25.0m

3.75

FY25 FY26

FY25 FY26

FY25 FY26

FY25 FY26

FY25 FY26

1. Adjusted EBITDA, Adjusted EBITDA margin, Adjusted PBT, Adjusted EPS, Free Cash Flow and net leverage are Alternative Performance Measures. Refer to the FY26 full year results announcement. 38

Leadership in a large and underpenetrated market that is rapidly transitioning online

Online buyer penetration

100%

Total

Today Addressable

60%

37%

Online

volume today

~42m cards

3.1

Today

Addressable potential

of current online proposition

~200m to 220m cards

9.8

Addressable

Not to

scale

Total UK single

cards market

~800m cards

Total

OC&C expectation for future online penetration of the UK single cards market 7

% total

Cards per online buyer (frequency)

19.1

Scope for UK online card volumes to

grow 5x with current proposition

Category-defining online market leader

Market share of UK online single cards 4,5

% total online card sales by card specialists

Other Specialists

#2 Operator

Market share of Netherlands online single cards 4,5

% total online card sales by leading card specialists

#3 Operator

#2 Operator

Competitive advantages underpinning our clear online market leadership

Powerful brands

Clear market leadership in cards, with the powerful Moonpig and Greetz brands.

Rich data

Self-learning algorithms optimised across 113m reminders2 and over 374m transactions3. Capturing 6x1 more customer data daily than our nearest competitor, reinforcingdata-driven competitive advantage.

Operational capabilities

Purpose-built operational infrastructure developed over two decades, creating barriers to entry through scale, efficiency and service quality.

Large stable market that is shifting to online

Total gifting market - UK, IE and NL 4,6

£m - 2023

Cards

£2bn

Card-attached gifting 3

£24bn

Total gifting

£58bn

UK single card market

Online penetration %4

39

1. Source: OC&C October 2024. UK market share of 70%, compared to 12% for nearest competitor. 2. Total of 113m Moonpig and Greetz customer occasion reminders set as at 30 April 2026. 3. Cumulative transactions as at 30 April 2026. All-time for Moonpig, from 1 September 2018 (post-acquisition) to 30 April 2026 for Greetz and from 13 July 2022 (post-acquisition) to 30 April 2026 for Experiences. 4. OC&C market research, October 2024. 5. UK market share based on online specialists including Moonpig, Card Factory, TouchNote, Clintons, Paperchase, Hallmark, Boomf, Papier; numbers exclude online card sales of non-specialists which are estimated to be c. £16m in total. Netherlands market share is based on estimated online card sales for Greetz, Kaartje2go and Hallmark. 6. Based on UK, NL and ROI markets in 2023. Comprises £22bn of gifts attached to a card and £2bn of greeting cards. Excludes gifting in cash. 7. OC&C estimates based on survey of customer requirements and OC&C's identification of aspects that are readily addressable by the current online proposition.

We have three compounding revenue growth levers and a long runway of growth in our existing core markets

Three compounding

revenue growth levers

Average order value

17.9%

FY26

attach rate 4

3.5x

63%

occasions where

opportunity alongside a card 2

gift is purchased

×

Frequency

3.5

Cards per active customer FY265

19.4

5.6x card purchases

opportunity per year 6

online and offline

×

Active customers

12.3m 51m

Active customers card customers at 30 Apr 2026 3 4.1x in our core

opportunity markets 6

Card-first approach, leveraging data to drive loyalty and gift attach

Card-first approach

• 51 million card buyers in UK & NL 1

• Secular shift to online, with UK online penetration at 15% 1

• Moonpig and Greetz have distinct and increasing market leadership position, supporting profitable customer acquisition

• High frequency, recurring purchase occasions

• Loyal customers with nine tenths of revenue from existing customers 3

  +

  Gift attachment

• >63% cards given with a gift 1,2

• Card-first journey enables highly relevant gift recommendations

• Purchase intent high post card creation

• Zero marketing costs, supporting high margins

• Sidesteps expensive online competition for gifts/flowers

Active customers3

Moonpig and Greetz (m)

12.3m

+2.8% YoY

Orders per active customer3

Moonpig and Greetz

2.92

-0.7% YoY

FY25 FY26

Orders

Moonpig and Greetz (m)

36.0m

+2.1% YoY

FY25 FY26

Average order value

Moonpig and Greetz (£)

£9.32

+5.7% YoY

FY25 FY26 FY25 FY26

40

1. OC&C market research, October 2024. 2. UK single card purchases in 2023 where a gift was purchased either in the same place as a card or a separate retailer to a card, as percentage of total in 2023. The 63% figure includes 5% of occasions where cash is given as a gift. 3. Moonpig and Greetz FY26. Based on customers who were existing active customers at the start of the financial year. Active customers are those which have made at least one purchase in the last twelve months. Orders per active customer stated on a Last Twelve Months basis to 30 April 2026. 4. Moonpig and Greetz, stated on an LTM basis to 30 April 2026. 5. Blended average total number of cards purchased by Moonpig customers in the UK and card customers in NL, weighted by individual entity's active customer numbers, for UK and NL only. 6. Core markets of the UK and NL, based on OC&C estimates, October 2024.