Mitsubishi Motors to Open First Retail Sales Gallery Dealership in Nashville Area, Early 2026

About this update from Mitsubishi Motors Corporation

FRANKLIN, Tenn., Aug. 13, 2025 /PRNewswire/ -- In May 2024, Mitsubishi Motors North America, Inc. (MMNA) outlined its North American-focused five-year business plan, dubbed Mitsubishi Motors Momentum 2030. The plan outlines the company's business and product plans that start immediately and run through fiscal-year 2030, touching on nearly every aspect of business – new vehicles, new technologies, new dealerships, new ways of going to market. The goal is to increase awareness, increase choices, increase access for shoppers, and, ultimately, to increase the number of vehicles MMNA sells in the U.S. Momentum 2030 is defined by four key points: While each aspect of this plan will change the way MMNA does business, and the ways both new and existing customers will interact with the company, one of the most visible is new Gallery dealership model, point three on the list above. Today, MMNA announced that the first of these Gallery dealerships will open in the first quarter of 2026, in a new retail development in Antioch, Tenn., southeast of Nashville. The facility will be located at 4230 Century Farms Terrace, Suite 106, in Antioch. "Mitsubishi Motors is on the cusp of a full brand-wide reinvention in the United States, with our Momentum 2030 roadmap charting our path forwards," said Mark Chaffin, MMNA president and CEO. "One of our strengths is that we are both small and nimble, enabling us to make fast decisions and pivot quickly as necessary. But our small dealer-network across the U.S. limits our ability to grow our share and sales volume." "I often receive letters from customers saying they saw our car on the road, that they love the design and love the value proposition we offer, but have no Mitsubishi dealer partner nearby to make a purchase." Chaffin continued. "In my mind, we are underrepresented with a presence in about one-third of the new-car markets across the U.S. By 2030, I would like to see us represented in over half of the U.S. sales markets. Our Gallery dealership program is key to not only achieve that growth in volume, but also to raise the experience to better meet shoppers' expectations in a modern, busy retail world. The Gallery dealership program is key to introducing customers to our vehicles in a welcoming, surprise-and-delight way." The Gallery dealership model will be a partnership bet...

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