Business
Mitsubishi Motors Reports Q3 2025 Sales
Mitsubishi Motors North America, Inc. (MMNA) today reported third-quarter 2025 sales of 19,647, driving the brand's year-to-date total sales to 73,400, the second-best year-to-date (YTD) performance in four years.
About this update from Mitsubishi Motors Corporation
FRANKLIN, Tenn. , Oct. 1, 2025 /PRNewswire/ -- Mitsubishi Motors North America, Inc. (MMNA) today reported third-quarter 2025 sales of 19,647, driving the brand's year-to-date total sales to 73,400, the second-best year-to-date (YTD) performance in four years. The brand's electrified flagship, Outlander Plug-in Hybrid, set a quarterly sales record of 2,403, up 5.4% year-over-year (YOY). During the quarter, September alone represented the second-best month in the history of the nameplate, building off a strong August that is now the third-best month ever. YTD sales of Outlander Plug-in Hybrid were also up, totaling 5,841, an increase of 5.9% over 2024. The recently redesigned Outlander, refreshed and updated with a new interior and a North American industry-first Yamaha-branded audio system, continued to be MMNA's volume leader with 7,323 sales for the quarter. An all-new Trail Edition package also debuted this quarter, showcasing the brand's storied off-highway and adventure history. Other bright spots this quarter included Eclipse Cross with 4,077 sales for the quarter and 12,342 YTD, up 21.2% over last year, and Outlander Sport with 3,080 quarterly sales and 14,958 YTD, an increase of 27.8% over 2024. Third quarter YOY sales performance was impacted primarily by the discontinuation of the Mirage and Mirage G4 models. Looking forward, Mitsubishi Motors' core SUV lineup is forecasted to deliver YOY increases, with full-year 2025 SUV sales surpassing those of 2024. This strategic pivot begins today with the launch of MMNA's Year-End Sales Event, offering 0% APR financing for 60 months on all new 2025 Mitsubishi SUV models. Full program eligibility details are available through participating Mitsubishi Motors dealer partners. For more information on the full lineup of Mitsubishi vehicles, visit MitsubishiCars.com . News and Notes Individual model sales results: ABOUT MITSUBISHI MOTORS NORTH AMERICA , INC. Through a network of approximately 330 dealer partners across the United States , Mitsubishi Motors North America, Inc. (MMNA) is responsible for the sales, marketing, and customer service of Mitsubishi Motors vehicles in the U.S. MMNA's recently announced five-year business plan – " Momentum 2030 " – outlines the brand's mid-term intentions for product and business transformation. MMNA will expand and refresh its vehicle lineup in the U.S. with one new or completely refreshed model to debut each year between now and 2030. Powered by a selection of advanced-technology internal combustion engines, hybrids, plug-in hybrids, and battery electrics, the product line will nearly double from today's four vehicles. Momentum 2030 also includes a vision for a modernized retail sales model and plans for network expansion and sales growth. MMNA has its headquarters in Franklin, Tennessee , as well as corporate operations in California , Georgia , Michigan , and New Jersey . According to Ipsos NVCS: For more information on MMNA, visit media.mitsubishicars.com . Contact Jeremy Barnes Senior Director, Communications and Events [email protected] , Mobile: 615-970-8395 View original content to download multimedia: https://www.prnewswire.com/news-releases/mitsubishi-motors-reports-q3-2025-sales-302572955.html SOURCE Mitsubishi Motors North America, Inc.
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