Milbon Co., Ltd.
FY2021 Financial Results
February 10, 2022
© 2022 MILBON Co., Ltd.
Table of Contents
P2 Consolidated Operating Results
P3 Consolidated Net Sales by Product Category
P14 Consolidated Statement of Earnings
P15 Consolidated Trends in Capital Expenditures and R&D Expenses
P16 Trends in Fieldpersons (FPs), Market Related Data
P17 Consolidated Net Sales in Japan and Overseas
P18 Consolidated Operating Income in Japan and Overseas
P19 Outlook of Overseas Subsidiaries
P21 Appendix
P22 Milbon Group Medium-Term Management Plan for 2022-2026 New Stage for the Future
NOTE :Figures by brand are based on consolidated gross sales figures.
© 2022 MILBON Co., Ltd. | 1 |
Consolidated Operating Results
- As a result of continuing to work closely with salons in cooperation with distributors even amidst the COVID-19 pandemic, our sales remained robust, with a 14.7% increase compared to 2019, prior to the impact of the pandemic. As for overseas sales, all 3 major countries remained strong despite China being impacted by the regulations placed due to the pandemic.
- Operating income grew significantly due to the absorption of fixed costs resulting from the effects of higher sales and the curtailment of activity costs due to COVID-19.
(Unit: million yen)
FY2020 | % total | FY2021 | % total | Increase/ Increase/ | ||
Decrease | ratio (%) | |||||
Decrease | ||||||
Net sales | 35,725 | 100.0 | 41,582 | 100.0 | 5,857 | 16.4 |
Gross profit | 23,385 | 65.5 | 27,498 | 66.1 | 4,113 | 17.6 |
SG&A expenses | 16,990 | 47.6 | 19,681 | 47.3 | 2,690 | 15.8 |
Operating income | 6,394 | 17.9 | 7,817 | 18.8 | 1,422 | 22.3 |
Ordinary income | 5,791 | 16.2 | 7,158 | 17.2 | 1,367 | 23.6 |
Profit attributable to | 4,204 | 11.8 | 5,109 | 12.3 | 905 | 21.5 |
owners of parent | ||||||
© 2022 MILBON Co., Ltd. | 2 |
Consolidated Net Sales by Product Category [Hair Care Products (1)]
Consolidated Net Sales | (Unit: million yen) | ||
FY2020 | FY2021 | Increase/ | Increase/ |
Decrease | Decrease ratio (%) | ||
21,135 | 24,466 | 3,331 | 15.8 |
- Premium brands were up 25.6% YoY, driving growth in the overall hair care sales. For Aujua, the Hair Care Series Repairlity Line, launched in February, exceeded the annual target by 60%. For Global Milbon, in addition to progress in creating customer touchpoints in each country, the newly launched Premium Position grew steadily, although it did not achieve the target.
- The target number of registered members of milbon:iD largely exceeded the revised target. There are 3,254 salons registered with a total of approximately 170,000 registered members.
- Professional brands were up 8.9%. The brand overall saw strong sales of the newly launched Elujuda Bleach Care with high popularity and SNS-based exposure to customers. GRANDLINKAGE was largely in line with the plan, despite delays in switching from existing items.
* Sales growth by brand is based on consolidated gross sales.
© 2022 MILBON Co., Ltd. | 3 |
Consolidated Sales by Product Category [Hair Care Products (2)]
New Products
FY2021
Aujua Hair care Series Repairlity Line
A hair care series that cares for hair damage due to bleach and makes a smooth hair from inside.
(Unit: million yen)
FY2021 target | FY2021 | Progress rate (%) |
800 1,292 161.5
Global Milbon Premium Position
A new line of Global Milbon that pursues even higher quality and leads to "more beautiful hair" that is shiny, bouncy and rich in moisture.
(Unit: million yen) | |||
FY2021 target | FY2021 | Progress rate (%) | |
400 | 387 | 96.8 | |
February 10, 2021 Debut
June 10, 2021 Debut
© 2022 MILBON Co., Ltd. | 4 |
This is an excerpt of the original content. To continue reading it, access the original document here.