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Mercedes-Benz USA Reports 84,500 Retail Sales in Q2 2026

ATLANTA, July 08, 2026--Mercedes-Benz USA (MBUSA) reported retail sales of 84,500 vehicles in the second quarter of 2026, comprised of 75,000 passenger cars and 9,500 vans. Strong demand for SUVs remained a key driver of Q2 sales performance, with the Alabama-built GLE reporting nearly 30% year-over-year growth and the Mercedes-Maybach GLS, Mercedes-AMG SUVs, the GLC and the GLB also each posting strong year-over-year gains. Together, these models supported performance across Entry, Core and Top

Mercedes-benz Group AgJuly 8, 20266 min read
Mercedes-Benz USA Reports 84,500 Retail Sales in Q2 2026

About this update from Mercedes-benz Group Ag

ATLANTA, July 08, 2026 --( BUSINESS WIRE )--Mercedes-Benz USA (MBUSA) reported retail sales of 84,500 vehicles in the second quarter of 2026, comprised of 75,000 passenger cars and 9,500 vans. Strong demand for SUVs remained a key driver of Q2 sales performance, with the Alabama-built GLE reporting nearly 30% year-over-year growth and the Mercedes-Maybach GLS, Mercedes-AMG SUVs, the GLC and the GLB also each posting strong year-over-year gains. Together, these models supported performance across Entry, Core and Top-End segments, underscoring a strong foundation as Mercedes-Benz prepares to bring many refreshed and all-new vehicles to market in the second half of the year, including the all-electric GLC, a refreshed GLE and GLS and a new S-Class. "Despite challenging market conditions, our team and incredible dealer network remained squarely focused on serving the needs of our customers and welcoming them home to our showrooms and our brand. Our U.S. product portfolio and range of SUVs continued to strongly resonate with U.S. consumers, and we now enter the second half of 2026 by kicking off one of our largest-ever product offensives to offer customers an unprecedented luxury of choice from entry and core through to our unparalleled top-end vehicle range." Adam Chamberlain, President and CEO of Mercedes-Benz USA Top-End: Mercedes-Maybach retail sales grew 25% in the second quarter, reflecting sustained demand for the company's pinnacle luxury models. The Maybach GLS stood out as a key contributor to the segment's performance, while demand for high-performance utility vehicles also remained robust with AMG SUV sales increasing 17% in the quarter. Core: SUVs remained the cornerstone of the Core segment in the second quarter. The GLE delivered the strongest performance in the Mercedes-Benz lineup, with retail sales increasing nearly 30% year-over-year. The GLC also remained one of the brand's highest-volume vehicles and a key contributor to the strength of the Core segment. Entry: The GLB led growth in the Entry segment during the second quarter, with retail sales increasing 40% year-over-year. Its strong performance reflects continued customer demand for versatile and accessible luxury SUVs, while serving as an important gateway to the Mercedes-Benz portfolio.

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Mercedes-Benz USAMercedes-Benzsales performanceretail salesMercedes-Maybachpassenger carsGLCGLE

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