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Meituan : 2025 Corporate Social Responsibility Report

Meituan : 2025 Corporate Social Responsibility

Meituan Class BApril 29, 20264
Meituan : 2025 Corporate Social Responsibility Report

About this update from Meituan Class B

Meituan We help people eat better, live better. Meituan 2025 Corporate Social Responsibility Report Meituan 2025 Corporate Social Responsibility Report CONTENTS Message Meituan's Social Responsibility Concept 08 Meituan in Figures Better Life , Vitalized Consumption 54 Featured Cases 11 Optimizing Customer Experience 10 24 Strengthening the Safety Bottom Line 23 Boosting Offline Consumption 54 Feature 1 Ensuring Couriers Peace of Mind: Weaving a Robust Insurance Safety Net and Building a Safe & Friendly Path Together 60 Feature 2 Safeguarding Co-Governance of Food Safety and Promoting the Healthy Development of the Industry Better Industry, Win-Win Development 26 66 Feature 3 27 Empowering Merchants for Mutual Success 30 Supporting the Growth of Artisans Healthy Growth 31 Safeguarding Couriers' Rights 35 Fostering Employee Growth 78 Stakeholder feedback 83 About This Report 41 Better Nature 35 More Inclusive Society 86 About Meituan 72 Feature 4 Bringing "Lucid Waters and Lush Mountains" to Urban Communities, Weaving a Green Ecosystem through Connection Safeguarding Families of New-Form Employment Groups and Building a Support Network for Children's Better Society, Harmony with Nature 40 Message Our world is undergoing profound changes at an unprecedented pace. The convergence of technological leaps, social shifts, and competitive reshaping has made the external environment more complex and uncertain than ever. Facing this great transformation, we remain clear-eyed: the environment changes, but Meituan's mission remains the same-to help everyone eat better and live better. Daily dining, travel, on-demand medicine, and essential services... These seemingly ordinary needs carry everyone's genuine aspirations for a quality life, and represent the areas where we remain deeply committed. Trust is the cornerstone of our connection to the world. What Meituan has built is more than just a service network; it is an ecosystem bound by trust. Consumers trust us with their daily meals and essential needs; Merchants trust us with their hard-earned livelihoods; Couriers trust us to deliver income and dignity with every on-time arrival; Partners trust us to jointly build a vast future for local services; and Employees trust us with their career growth in this shared mission. This weighty trust is not easily earned; it is the result of Meituan's unwavering sincerity and countless small acts, accumulated over time and cherished with care. In the past year, we met trust with responsibility and backed our promises with action. We launched the 'Tongzhou Fund', committing CNY 10 billion over five years to courier welfare. This ensures that every partner braving the streets has a reliable support system. Our Courier Pension Subsidy Programme has scaled from local pilots to a national initiative, creating a multi-layered safety framework for millions of couriers. Furthermore, we have established 35 "Meituan Daishubaobei Child-friendly Spaces" in 19 cities, ensuring that the children of our couriers have access to fair and quality early development opportunities. For our merchants, we stand firmly against unhealthy internal competition, as a race to the bottom in quality and price ultimately harms the entire ecosystem. We have introduced AI business assistants-"Daishu Advisor" and "Smart Shopkeeper"-to empower merchants with deeper consumer insights and enhanced service capabilities, ensuring that honest and dedicated operators are duly rewarded. For our consumers, we are committed to reliability at every touchpoint-offering quality goods, punctual delivery, and great value. Meanwhile, Keeta has expanded into Qatar, Kuwait, the United Arab Emirates, and Brazil, bringing convenient and cost-effective on-demand retail services to users worldwide. For society, we have built 4,535 Meituan Playgrounds for Rural Children, benefiting 611,000 young lives-a project recognized by the World Bank as a Global Best Practice in Poverty Reduction. Our "Green Mountain Initiative" offers all merchants sustainable packaging solutions that are recyclable, biodegradable, or reusable. Furthermore, by collaborating across the industry value chain, we have established institutionalized recycling systems for meal boxes in 24 cities. This initiative mobilizes millions of merchants to offer green dining options and encourages 500 million consumers to embrace low-carbon lifestyles. None of these initiatives are quick fixes, but each one is building a more resilient future for our ecosystem. Technology must ultimately serve human needs. Over the past year, Meituan's drone delivery network has expanded its routine operations to more cities, extending its reach to critical scenarios like delivering meals to the elderly and transporting medical supplies. Meanwhile, our autonomous delivery platform, "Xiaodai Express", now serves nearly 20,000 hotels and apartments. We have also deeply integrated AI into our ecosystem, empowering merchant management tools and enhancing personalized user planning. Technology is merely the tool; human needs are the compass. We don't measure the value of tech by how "cutting-edge" it is, but by how many real-world problems it solves and how much it improves people's lives. From supporting farmers and people with disabilities to elderly care, disaster relief, and community service-behind every initiative are real people waiting for better answers. We are diving into these areas not because they earn us "extra credit", but because this is where our mission truly belongs. The future is here, and our heart remains the same. A huge thank you to everyone walking this path with us. Your trust inspires us to be better every single day. Let us join hands: Tech for People, Better Together Mu Rongjun Co-founder and Senior Vice President of Meituan Meituan's Social Responsibility Concept Tech for People, Better Together Better Life Better Industry Better Society Users Creativity Co-benefit Government Couriers Partners Business Society Merchants Public Employees Shareholders Connection Communication We help people eat better, live better Retail+Technology Meituan pursues its corporate mission of "We help people eat better, live better" through a "Retail+Tech-nology" strategy, striving for the synergistic development of commercial and social value. Guided by the social responsibility philosophy of "Tech for People, Better Together" and employing a social value creation approach centered on "Connection, Communication, Creativity, and Co-benefit," Meituan collaborates with users, couriers, merchants, employees, as well as governments, partners, the public, and shareholders to jointly build and share a social value ecosystem, thereby contributing to the creation of a better life, a better industry, and a better society. Tech for People- Reflecting the value orientation of technological development: Amid the new wave of innovation centered on artificial intelligence, Meituan always prioritizes human dignity and well-being, ensuring technological advancements genuinely enhance public quality of life and individual value realization. Better Together - Constructing a symbiotic and co-benefit development path: Meituan maintains a symbiotic and co-benefit partnership with all stakeholders in our ecosystem. We are dedicated to upholding the rights and addressing the needs of every stakeholder, striving to build a sustainable ecosystem defined by collaborative progress and shared prosperity. Furthermore, we champion multi-party collaboration to jointly tackle social challenges and create inclusive, long-term social value. 04 05 The 4C Approach for Creating Social Value Connection Communication Creativity Co-benefit By leveraging our platform strengths, we connect diverse stakeholders to build a multidimensional social collaboration network that spans departments, disciplines, and hierarchies, thereby transforming the resolution of social issues into a model of diverse, collaborative governance. Establish open, transparent, equitable, and sustained dialogue mechanisms to actively listen to diverse perspectives and concerns. By providing timely feedback and implementing continuous improvements, we aim to co-build a foundation of mutual understanding and trust. Refers to innovation across multiple dimensions including technology, products, services, models, and processes. Leveraging innovation, we identify and meet evolving user needs, enhance stakeholder experiences, and tackle social challenges. Establish rules and mechanisms that balance efficiency and fairness, growth and resilience, enabling all parties in the ecosystem on the platform to achieve balanced interests and incremental value. The social value generated through co-benefit-such as job creation and enhanced quality of life-in turn reinforces commercial value. This dynamic strengthens trust and engagement among all ecosystem participants, laying a robust foundation for sustainable long-term growth. Synchronize Commercial and Social Value Meituan launched the Green Mountain Initiative, committed to addressing environmental protection issues in the industry M e i tu a n e sta b l i sh e d th e " Daishubaobei Courier Kids Support Project" to offer critical illness aid and educational scholarships to couriers' un- derage children. M e i tu a n e sta b l i sh e d th e Meituan Green Tech Fund to encourage more scientific research efforts to engage in environmental protection re- search. The social responsibility con- cept-Tech for People, Better Together Meituan.com went live. Initiated drone delivery business Xiaoxiang Supermarket launched. The corporate strategy was up- graded to "Retail+Technology." Meituan launched a new food delivery platform Keeta in Hong Kong. Keeta was launched in Qatar, Kuwait, the United Arab Emir- ates, and Brazil. 2010 2013 2017 2018 2019 2020 2021 2022 2023 2024 2025 Meituan Food Delivery launched Meituan listed on the Hong Kong Stock Exchange Keeta was launched in Saudi Arabia. Meituan launched the "Meituan Playgrounds for Rural Children Public Welfare Programme", aiming to promote balanced development in urban and rural education. Mei tuan D ai shubaobei Child-friendly Space commenced operations, providing educational support for underage children of delivery couriers. 06 07 06 07 Meituan in Figures Better Life Vitalized Consumption In 2025, annual transaction users reached 708 million . By 2025, the Dianping App had accumulated nearly 450 million user reviews, these reviews covered both domestic and international, spanning nearly 9.029 million establishments. Meituan drones had launched 70 routes in cities including Shenzhen, Beijing, Shanghai, Guangzhou, Hong Kong, and Dubai, completing over 780,000 orders. In 2025, consumption of lifestyle services in Meituan's lower-tier markets grew by 21% year-on-year. By the end of 2025, "Xiaodai Express" had covered nearly 20,000 hotels and apartment complexes, integrated with nearly 20,000 delivery robots, and completed a cumulative total of nearly 5 million delivery orders. Meituan Medicine now connects with 250,000 pharmacies nationwide, offers a selection of more than 80,000 pharmaceutical products, including 40,000 varieties of OTC and prescription drugs. By the end of 2025, the "Ease Study" solution had covered over 300 cities nationwide, with more than 40,000 educational institutions, offering over 72,000 courses. The "Default Protection" product had been rolled out in 152 cities, covering over 10,000 gyms. Better Industry Win-Win Development There were 10.68 million annual active merchants. Meituan offered CNY 500 million in subsidies for the "Bright Kitchen" programme, 400,000 merchants had taken part in Meituan's "Bright Kitchen" programme. By the end of 2025, more than 3.4 million merchants had adopted Meituan's AI Business Assistant for their operations. In 2025, Meituan provided targeted support to over 500,000 small businesses. By the end of 2025, we had established 45,243 "Courier-Friendly Communities" across 279 cities. By the end of 2025, we had established 35 "Meituan Daishubaobei Child-friendly Spaces", providing over 271,000 instances of community education support. By the end of 2025, Meituan had 15,000 active couriers with disabilities nationwide, including 12,000 couriers with hearing impairments. Meituan has gathered nearly 1.3 million skilled professionals. Better Society, Harmony with Nature By the end of 2025, more than 2 million merchants had joined the Meituan Green Mountain Public Welfare. As of the end of 2025, over 1.84 million active catering merchants had offered more than 9.36 million "Small-portion Dishes" options. In 2025, the number of Meituan delivery couriers from counties designated as key targets of national rural revitalization assistance reached 636,000 , with couriers' household registrations covering all such counties. By the end of December 2025, driven by the collective support of 1.81 million participating merchants and 1.47 million caring individuals online, we had constructed 4,535 Meituan Playgrounds for Rural Children. Spanning 3,381 towns across 31 provincial-level regions-including Guizhou, Yunnan, Xizang, and Qinghai-the Meituan Playgrounds for Rural Children initiative had directly benefited 611,000 rural children. 08 09 Better Life Vitalized Consumption Better Life Vitalized Consumption Meituan 2025 Corporate Social Responsibility Report Optimizing Customer Experience Meituan continuously iterates products and services to enhance customer experience, creating a comprehensive lifestyle ecosystem covering daily needs such as dining, accommodation, transportation, entertainment, shopping, and more. We leverage technological innovations like drones and robots to boost service efficiency, while employing proprietary AI models and smart assistants to simplify interactions-making convenient, reliable, and thoughtful services readily accessible. Your Caring Assistant for a Better Life Meituan builds a holistic local lifestyle ecosystem spanning dining, accommodation, transportation, tourism, entertainment, and shopping. By addressing users' needs for precise decision-making, seamless experiences, quality consumption, and affordability, we deliver human-centric technology and diverse services that make urban living safer, easier, and more enjoyable-becoming a caring assistant in safeguarding a better life. Delivering Enhanced Authenticity to Empower Smart Decisions Powered by massive user reviews and AI recommendation algorithms, Meituan fosters intelligent connections between consumers and merchants. In an era of information overload, we empower users to save time and make smarter decisions. By precisely matching users with the services they need amidst an ocean of information, the warmth of technology shines through in every hassle-free and satisfying experience. Better Life, Vitalized Consumption United Nations Sustainable Development Goals (SDGs) Addressed in This Chapter As a leading local lifestyle guide platform, Dianping has been deeply rooted in the lifestyle consumption sector for years, covering a wide range of lifestyle categories from dining and entertainment to shopping and travel. It is committed to providing users with comprehensive, accurate, and up-to-date online merchant information as well as authentic user experience reviews. Meanwhile, by presenting engaging local lifestyle content in the form of information feeds, the platform helps users find, discover and experience the beauty of the real world. By 2025, the Dianping App had accumulated nearly 450 million user reviews; these reviews covered over 400 types of businesses, both domestic and international, spanning nearly 9.029 million establishments. Users evaluated businesses across various dimensions, including product quality, dining environment and service standards; whilst expressing their experiences in writing, they also submitted nearly 1.02 billion photos or videos, vividly capturing their authentic experiences. 10 10 11 Enhanced Convenience: Enjoying Urban Life Premium Experiences: Discovering Quality Services Ranging from product procurement and service experiences to transportation and mobile power solutions, Meituan penetrates the capillaries of urban life. Meituan is committed to building a comprehensive local lifestyle ecosystem that covers retail, services, travel, and emergency needs, fully meeting the diverse consumption demands of users. Through authoritative lists like the "Black Pearl", "Must-Eat", "Must-Stay", and "Must-Visit", Meituan and Dianping curate a portfolio of premium services backed by both public consensus and professional critique. These lists function as more than just consumer guides; they act as powerful drivers that encourage merchants to uphold high service standards. By establishing industry benchmarks, Meituan steers the market toward greater quality and standardization, fostering an upgraded service sector where consumers can enjoy premium experiences with total peace of mind. Xiaoxiang Supermarket-Meituan's self-operated on-demand retail busi-ness-positions itself as a "30-minute Express Supermarket", and adopts a "mobile app + offline service hub" model. By integrating storage, sorting, and delivery within community service stations, it delivers a full range of products-including fresh produce, groceries, and daily necessities-to residents in as fast as 30 minutes. In December 2025, the first store of Xiaoxiang Supermarket in China opened in Beijing "Black Pearl Restaurant Guide": Leading Quality Upgrades in the Industry The 2026 edition of the Guide features a total of 398 restaurants across 39 cities worldwide, uncovering more exceptional dining options for global diners. The "Must-Play List" uncovers hidden local gems for entertainment. In 2025, Dianping launched the sixth edition of its "Must-Visit List", unveiling 3,485 newly discovered merchants. These selections span 81 cities nationwide, covering 13 leisure themes and over 40 categories, helping users find the best local spots for fun and relaxation. Discovering Authentic Eateries via the "Must-Eat List" In 2025, the list featured 3,091 restaurants across 144 cities and regions. Notably, nearly 80% of these selections are authentic neighborhood gems, and over 40% are time-honored establishments that have been serving customers for more than a decade. The "Must-Stay List" finds optimal lodging solutions. The 2025 "Must-Stay List" features a total of 1,133 hotels, expanding into 62 new cities to achieve full coverage across all provincial-level administrative regions. By categorizing selections into 17 major thematic tracks, the list helps users instantly identify hotel highlights and make booking decisions with ease. Meituan Bike facilitates seamless last-mile connectivity for urban residents, meeting users' short-distance shuttle travel needs. While Meituan E-mopeds cater to mid-to-short range travel needs. Together, the two services provide urban residents with an efficient, low-carbon, and convenient mobility solution. "Must-Order List" Sets the Trend for Dining The "2025 Meituan Delivery Must-Order List" spans 40 cities, featuring a record-breaking lineup of over 30,000 merchants. With a 29% year-on-year increase in the number of locations, the list continues to curate premium delivery options for users, setting the standard for quality takeout. "North Star Beauty and Medical Aesthetics List" sets the professional standard for medical aesthetics The 2025 "North Star Beauty and Medical Aesthetics List" features 152 institutions across 39 cities and 240 distinguished doctors from 26 cities nationwide, serving as a definitive guide for quality and safety in the industry. "Local Flavor List" unearths the city's Hidden Gems Achieving full provincial coverage across 18 cities in Si-chuan, the "Local Flavor List" dives into 37 core districts and illuminates over 200 popular business hubs. It curates a collection of 3,833 hidden gems that capture the authentic vibe of the city. 12 13 Save More with a Rich Ecosystem of Discounts Everything Now Meituan Instashopping leverages its robust instant delivery infrastructure to deeply integrate local retail resources, fulfilling the demand for "Everything Now" within 30 minutes. Backed by a daily active fleet of millions of couriers, the platform combines efficient delivery, extensive product variety, and wide coverage to provide convenient lifestyle services while empowering brick-and-mortar retailers in their digital transformation and revitalizing local commerce. In 2025, Meituan Instashopping partnered with over 100 brand retailers and local merchants to launch "Worry-free Instashopping" -the on-demand industry's first comprehensive service guarantee programme. Covering the entire shopping lifecycle from pre-purchase to after-sales, the initiative ensures "30-minute service reliability", comprehensively elevating service quality and user confidence in instant retail. As a community supermarket brand under Meituan, Happy Monkey leverages Meituan's well-established supply chain system for grocery retail. With a core focus on establishing value-for-money community supermarkets nationwide, it offers a wide range of products including vegetables, fruit, meat, poultry and eggs, baked goods, rice, flour, grains and cooking oils, snacks, and household essentials, catering to families' daily dining needs. From Meituan Membership and Group Buying to live streaming, budget-friendly group meals (Pin Hao Fan), and Happy Monkey, our diverse discount ecosystem ensures that budget-conscious users can still enjoy premium services. Leveraging key businesses including Meituan Food Delivery, Meituan Instashopping, Meituan Medicine, and Meituan Paotui (on-demand delivery), Meituan has established a "Everything Now" on-demand retail ecosystem. Spanning diverse scenarios from dining and daily retail to healthcare and errand services, this one-stop platform builds a convenient and efficient system that meets the immediate demands of daily life. Meituan Food Delivery focuses on catering to users' dining needs. By connecting consumers and merchants through technology, and leveraging a nationwide instant delivery network backed by a professional courier force, it delivers high-quality, diverse food delivery services, ensuring an efficient and secure dining experience. On March 31, 2025, Meituan unveiled its next-generation membership system, establishing a "Super Membership" ecosystem that encompasses every facet of a user's life. Spanning sectors from dining, accommodation, and travel to entertainment, retail, and healthcare, the new system is designed to unlock greater savings with every interaction. Meituan has successively launched the "Meituan Medicine 24-Hour Delivery Initiative" and full-process service closed loop covering home testing, online diagnosis, medicine delivery, and medical insurance payment. Anchored by its core promise of "24/7 medication access with an average 30-minute delivery time", Meituan Medicine now connects with 250,000 pharmacies nationwide. Spanning over 3,000 urban districts, counties, and banners, the platform offers a selection of more than 80,000 pharmaceutical products, including 40,000 varieties of OTC and prescription drugs. Pin Hao Fan focuses on cost-effective group-ordering scenarios for takeaway, precisely meeting users' expectations for value-for-money dining. In 2025, Meituan launched the "10,000 Brands" initiative, and more than 5,000 dining brands, including KFC, Yonghe King and Luckin, have joined Pin Hao Fan. 14 15 Meituan Medicine Breaks the Standardization Deadlock in Out-of-Hospital Testing via Digital Innovation Ensuring Users Can Buy and Use the Right Medicines During the Influenza A Outbreak Meituan Medicine has launched the "Home Rapid Test" service to tackle the challenges of complex scenarios and inconsistent standards in out-of-hospital testing. By collaborating with professional medical inspection institutions and establishing real-time performance monitoring and end-to-end traceable lab management systems, the platform ensures both the accuracy and timeliness of results. Currently covering more than 10 cities with an average turnaround time of 3 hours, the service offers users a convenient, secure, and standardized new option for home testing. In 2025, the Influenza A outbreak struck early and was acute. Medicines such as Sufuda were in short supply; many users were unable to find them even after visiting numerous pharmacies. Furthermore, many people were unable to distinguish between Influenza A and the common cold, and the misuse of medicines was widespread. To address these two issues, Meituan began preparations three months before the flu season: it collaborated with pharmaceutical companies in advance to secure supplies, focusing on filling supply gaps in small and medium-sized pharmacy chains in lower-tier cities. Ultimately, the coverage of Sufuda increased from less than 40% to 80%, whilst the coverage of Oseltamivir remained stable at 97%, ensuring that over 12 million users were able to purchase medicines smoothly throughout the season. In terms of medication knowledge, we collaborated with renowned doctors to host live-streamed health education sessions and launched searchable medication guidance cards to help users distinguish between symptoms and match them with appropriate medicines. During the same period, we also introduced a "self-test before taking medication" service, partnering with pharmaceutical companies to distribute 300,000 boxes of testing kits free of charge. Both the efficiency and safety of users' medication purchases improved significantly, with health education content reaching over 400 million users. Meituan Paotui specializes in urgent intra-city scenarios, leveraging "speed and affordability" as its core strengths. The service is designed to fulfill immediate user needs for picking up, delivering, or purchasing items across the city. Meituan Paotui Upgrades "Parcel Pickup" Service for a Relaxed Home Experience Meituan Medicine has introduced a child-safe medicine box featuring a dual " Squeeze & Lift" opening mechanism. This design effectively prevents accidental opening by children while remaining easy for adults to access. Online shoppers often face a dilemma: the thrill of "frantic ordering" followed by the frustration of "mountains of parcels" or stranded packages when stations close. In December 2025, Meituan Paotui upgraded and rolled out its "Parcel Pickup" service nationwide. Users can simply upload a screenshot or paste an SMS text via the Meituan App or Mini Programme of Meituan Paotui, allowing the system to automatically recognize pickup details. Supporting verification via pickup codes or phone suffixes, the streamlined process eliminates tedious form-filling. Once ordered, customers can simply sit back and wait for their packages to arrive at their doorstep. Launch of Elderly Care Services I had acute gastroenteritis this summer and ordered medicine twice in the early hours of the morning; both times, it was delivered to my door within 30 minutes. The packaging even said: "Take your medicine and get some rest". As someone living alone, seeing that really was a comfort. Thank you to internet technology for making life so much easier. - George (online username), a Meituan Medicine user from Shanghai Meituan has actively promoted the digital transformation of elderly care facilities, integrating over 30,000 care providers to offer a full range of services including meal assistance, bathing assistance, mobility support and general care. These services now cover more than 300 cities across the country. By bringing elderly care services online, Meituan enables older people and their families to conveniently search for, compare and book services, whilst leveraging a user review system to drive improvements in service quality. Meituan also provides partner providers with support measures such as traffic boosts, cost reductions and platform subsidies, helping to drive the digital transformation of the elderly care sector and enabling more older people to enjoy convenient and reliable care services. 16 17 Robot Delivery Technology-Enabled Services Meituan focuses on R&D and application of Robotics (generalized robot) in the retail sector. Through hardware technologies such as drones, autonomous vehicles, and warehouse robots, alongside software technologies including various intelligent unmanned systems, we drive efficiency improvements at the fundamental level. This accelerates the construction of a new distribution infrastructure system encompassing "cloud platforms, warehouses, drones, lockers, and vehicles". Meituan has been rolling out smart delivery robots in cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou and Chengdu to assist couriers with last-mile deliveries in enclosed and semi-enclosed environments such as airports and serviced apartments. The robots can independently use lifts and pass through turnstiles, enabling fully automated, barrier-free movement both indoors and outdoors. This technology optimises the last-mile delivery chain and drives the transition towards greener and smarter delivery services. Drone Delivery Since pioneering drone delivery services in 2017, Meituan has successfully developed in-house drones, fully automated delivery hubs, and a comprehensive operational software suite. Meeting our core goals of safety, efficiency, cost-effec-tiveness, and autonomy. By the end of 2025, Meituan drones had launched 70 routes in cities including Shenzhen, Beijing, Shanghai, Guangzhou, Hong Kong, and Dubai, completing over 780,000 orders. The on-demand retail delivery service covers a wide range of settings, including offices, residential areas, tourist attractions, municipal parks, university campuses and libraries. It has partnered with over 1,000 brands, including KFC, McDonald's, Subway and Bawang Tea Princess, offering users a selection of more than 160,000 products. Meituan "Little Yellow Bee" Elevates Airport Waiting Experience In September 2025, Meituan partnered with Shenzhen Bao'an International Airport to launch China's first airport smart food delivery service. Post-security passengers can order meals via the Meituan App from partnered restaurants, delivered by Meituan's self-de-veloped " Little Yellow Bee" indoor-outdoor embodied intelligent robots. Equipped with advanced multi-modal perception , scene understanding and navigation systems, the robots maneuver seamlessly through crowds to deliver meals accurately to designated boarding gates. Covering airports in Shenzhen, Guangzhou and Nanjing, this service saves users nearly 10 minutes in average round-trip time, and has processed nearly 35,000 orders to date. Meituan Launches Shanghai's First Routine Medical Drone Route In the past, when I was rushing to catch a flight or waiting at the airport at mealtimes, I had to walk quite a long way just to get a cup of coffee, but it's much more convenient now. - Ms Wang, a passenger waiting at Nanjing Airport In December 2025, Meituan Drone partnered with Renji Hospital (affiliated with Shanghai Jiao Tong University School of Medicine) to complete Shanghai's first drone delivery of medical samples. This successful delivery marks the official launch of Shanghai's first routine medical drone delivery routes, advancing the intelligent development of domestic medical logistics. Traditional medical sample transport relies on a "courier + driver + escort" model, which is often constrained by costs, labor shortages, and ground traffic congestion, limiting delivery timeliness. Drone delivery effectively overcomes these traffic bottlenecks, improving overall delivery efficiency between Renji Hospital's multiple campuses by over 50%. 18 19 Meituan's "Xiaodai Express" Enhances Hotel and Apartment Food Delivery Experiences Deepening AI Applications Addressing the challenge faced in settings such as hotels and apartments where couriers cannot deliver parcels directly to customers, Meituan has launched "Xiaodai Express", the country's first robot delivery service platform. By exploring a "courier-plus-robot" relay delivery model, the platform resolves the industry-wide issue of couriers being unable to hand over parcels directly to customers, thereby better meeting customers' on-demand delivery needs and reshaping the on-demand delivery ecosystem through technological innovation. Through standardised processes, the platform enables intelligent coordination between couriers and various delivery robots: upon arrival, the courier scans a code to confirm the order, which is instantly linked to the robot, allowing it to automatically take over and complete the "last-mile" delivery. Meanwhile, users can track the delivery status in real time via the Meituan App, ensuring every delivery is transparent, controllable and reliable. In the hotel sector, the platform has fully integrated with the market's leading hotel robots, reshaping the traditional multi-step delivery chain. This has effectively freed up over 50% of delivery-related staff at hotel receptions, allowing employees to focus on providing higher-value guest services. In certain semi-enclosed apartment complexes, the platform maximises alignment with property management requirements to assist couriers with in-building delivery transfers, precisely meeting residents' needs for on-demand doorstep delivery. By the end of 2025, "Xiaodai Express" had covered nearly 20,000 hotels and apartment complexes, integrated with nearly 20,000 delivery robots, and completed a cumulative total of nearly 5 million delivery orders. Having achieved large-scale, efficient operations across both hotel and apartment settings, it has become a key initiative in Meituan's drive to promote the green and intelligent upgrading of delivery services. Meituan is deepening its AI R&D and application, centering on its proprietary LongCat large model. By integrating merchant data and user needs, the company has launched "Xiaomei" and "Xiaotuan"-intelligent service products for users-as well as "Daishu Advisor" and "Smart Shopkeeper"-intelligent decision-making systems for merchants. These efforts continue to advance the intelligent application of AI in customer service, consumer planning, and merchant business decisions. Meituan has long been committed to artificial intelligence and large language models, striving to strengthen its technological foundation and build an open ecosystem. Its in-house LongCat series of large language models employs an innovative hybrid expert model architecture, achieving dual optimisation of computational efficiency and performance. It has now established a leading position in open-source development across areas such as multimodal understanding and generation, deep reasoning, and tool invocation. LongCat large model Autonomous Vehicle Delivery Meituan Launches Public Trial of "Xiaomei"-Its First Standalone AI Agent At the core of Meituan's autonomous delivery fleet is its proprietary L4 autonomous driving hardware and software stack, which forms a comprehensive automated delivery solution tailored for open public roads, university campuses, residential communities, and industrial parks. By the end of 2025, autonomous vehicle delivery services had been deployed in multiple cities across China. The fleet has cumulatively completed over 5.5 million deliveries across diverse outdoor scenarios, with a total autonomous driving mileage exceeding 19 million km. Industry-Academia-Research Collaboration On September 25, 2025, Meituan unveiled its next-generation autonomous mini-truck at the 19th China (Shenzhen) International Logistics and Supply Chain Expo. In September 2025, Meituan initiated the public trial of its first AI Agent product, the "Xiaomei" app, which is a standalone consumer-facing agent powered by Meituan's self-developed LongCat-Flash-Chat large model. Unlike functional upgrades within existing apps, "Xiaomei," as a newly created standalone product, truly serves as an "AI Life Secretary" for users' daily lives. It enables users to trigger the full process of services-from demand matching to transaction completion-with just a single natural language command. The agent can precisely complete services such as food delivery ordering, meal planning, date restaurant recommendations, and seat booking/navigation. It also provides convenient support for groups who find it difficult to operate mobile phones, such as the elderly and children, helping to facilitate the intelligent upgrade of local life services. In January 2026, the Meituan App introduced the "Xiaotuan" AI search feature. Powered by Meituan's proprietary Long-Cat model and capabilities from various mainstream large language models, this feature is able to deeply understand users' complex and ambiguous needs in "dining, entertainment and leisure" scenarios, delivering a seamless experience from information search to transaction. By integrating merchant information with user reviews, it provides precise, structured recommendations covering core categories such as dining, leisure and entertainment, and hotels, helping users plan personalised itineraries. AI Butler "Xiaotuan" Meituan actively fosters win-win partnerships with universities and research institutions. Leveraging its diverse business scenarios and real-world industry challenges, the company collaborates on cutting-edge research in AI, large models, autonomous driving, drones, and decision intelligence, promoting academic exchange, achievement transformation, and talent development. By the end of 2025, Meituan had partnered with 60 academic institutions and over 300 scholars, conducting more than 300 joint research projects. 20 21 AI Butler "Xiaotuan" Facilitates One-Stop Family Travel Planning for Spring Festival Xiaotuan made everything so easy. It handled all the planning for me, so I could spend more time with my family. -Ms. Ma During the Spring Festival holiday, Ms. Ma from Beijing planned a family trip to Northeast China. Her dad wanted an authentic local bathhouse scrubbing experience; her mom preferred a more private setting; her daughter was set on visiting the Ice and Snow World; and her cousin wanted an internet cafe near the scenic spots. In the past years, planning such a trip meant searching and comparing across various channels on Meituan, checking business hours over the holiday, and spending half a day on it-only to risk missing something. This year, she simply called up the AI butler "Xiaotuan" right in the Meituan search bar and explained all her family's needs in one go. Within a minute, Xiaotuan had accurately broken down each request, recommended suitable merchants using real-time data, and mapped out a smooth travel route. On top of that, it automatically collected the holiday-exclusive vouchers and applied the best combination for her-no manual steps needed. Boosting Offline Consumption In 2025, Meituan, building on its comprehensive local lifestyle ecosystem, focused on all sectors of local life-including dining, accommodation, transport, travel, shopping and entertainment. Through measures such as issuing consumption vouchers and supporting small businesses, it continued to stimulate new momentum in urban offline consumption, helping to revitalise the city's economy. Supporting In-Store Consumption Meituan fully leveraged the scale advantages of its platform merchants and users. Through diverse measures such as offline vouchers, membership benefits and scenario-based marketing, it effectively boosted in-store orders and helped unlock regional consumption potential. Launched themed voucher campaigns in multiple regions to promote local consumption and drive high-quality consumption growth. Up grad ed t h e m em b ersh i p system to cover all consumption scenarios, introducing the "Dine-in Revitalisation" scheme to distribute in-store vouchers and encourage users to return to physical outlets. Emerging consumption trends such as camping, family educational tours and urban cycling have seen rapid growth, with more niche and long-tail demands being activated and met on Meituan. Expanding into Overseas Markets Internationalization is a key long-term strategic priority for Meituan. We continue to enhance our technological and product innovation capabilities, striving to bring efficient, cost-effective on-demand retail services to more consumers around the world. In 2025, Keeta was launched in Qatar, Kuwait, the United Arab Emirates, and Brazil, enabling local users to enjoy more convenient and better-value on-demand retail services. Delivering to the Southern Hemisphere-Meituan Keeta Officially Launches Operations in Brazil On October 30, 2025, at 11:00 AM local time, Keeta, the international food delivery brand under Meituan, officially began operations in Brazil, launching in the cities of Santos and São Vicente in São Paulo state. The first Brazilian user, from Santos, received their order-two portions of brownie cake-just 9 minutes and 42 seconds after placing it. Supporting Local High Street Shops Meituan remains committed to supporting small and micro-businesses, such as high street eateries and neighbourhood shops. Through initiatives including financial assistance, prioritised traffic allocation, operational support and digital tools, the company helps small and medium-sized businesses reduce costs, increase revenue and stabilise their operations, thereby preserving the vibrant character of our cities. By 2025, Meituan has provided targeted support to over 500,000 small businesses. 22 23 Revitalising Tier-3 and Tier-4 Markets Safeguarding Information Security Meituan continues to deepen its engagement with tier-3 and tier-4 markets, serving all sectors of the consumer economy. Through digital operations, AI solutions and targeted marketing campaigns, the platform is unlocking consumer potential. It is driving the penetration of trendy sectors such as glamping, Hanfu experiences and intangible cultural heritage into county-level areas, fostering the growth of distinctive businesses in places like Jingdezhen and Dali, whilst stimulating demand for retail services in smaller cities such as Pingxiang and Huangshan; At the same time, it has integrated the expansion of new business models with new consumption scenarios, supporting returning entrepreneurs and artisans, and driving the digital transformation of traditional sectors. Consequently, sectors such as self-service karaoke and massage and foot care services in county-level areas have seen significant growth. In 2025, consumption of lifestyle services in Meituan's lower-tier markets grew by 21% year-on-year, with the frequency of consumption for family entertainment, hairdressing and manicures all increasing by more than 30%, indicating a continuous upgrade in the consumption structure of county-level areas. Meituan always places information security and user privacy protection as its top priority. We continuously improve our security management system architecture, clarify relevant management policies, and build a strong "firewall" for user privacy and data security. Strengthening Governance Framework Meituan has developed a comprehensive, systematic consumer privacy governance system through institutional, organizational, technological, and personnel management initiatives. B y esta b l i sh i n g cl ea r management policies, we define behavioral guidelines for data usage and third-party data sharing. A dedicated information security team is formed to coordinate and drive all privacy protection efforts. We have established a user authorization management mechanism, implemented end-to-end data encryption, and adopted standardized backup and management procedures to build a strong shield for data security and strictly prevent leaks or loss. All employees sign confidentiality agreements and receive regular information security training to mitigate internal risks at the source. At the same time, we strictly adhere to the "minimum necessity" principle, reinforcing control over third-party partners' data access to prevent unauthorized collection or misuse of user data. Through these concrete actions, we are committed to safeguard- ing the information security of every user. Strengthening the Safety Bottom Line User Privacy Protection Meituan is committed to upholding a strong safety bottom line, building a multi-dimensional, comprehensive user safety protection system. Through its "Secure Spending" product suite, it addresses pain points in prepaid consumption and safeguards us-ers' funds. Initiatives such as "Raccoon Kitchen" and "Bright Kitchen programme" help fortify food safety defenses. Meanwhile, full-chain compliance architecture and privacy protection features ensure information security. From individual consumption scenarios to the entire service chain, Meituan leverages technology and institutional safeguards to create a safe and trustworthy environment for both users and merchants. For further information on food safety, please refer to Feature 2 in this report:Safeguarding Co-Governance of Food Safety and Promoting the Healthy Development of the Industry. Safeguarding User Funds Meituan continuously optimizes its privacy protection policies and management measures to ensure that personal information is processed lawfully and securely throughout its entire lifecycle. Meituan's "Secure Spending" product suite addresses risks such as merchant closures, lack of fund security, difficult refunds, and the financial pressure of prepayments. It establishes fund protection mechanisms and creates a safe, transparent consumption model that helps merchants build trust while protecting consumers' funds. By the end of 2025, the "Ease Study" solution for the education sector had covered over 300 cities nationwide, with more than 40,000 educational institutions onboarded, offering over 72,000 courses across diverse fields including sports and arts. In the fitness sector, the "Default Protection" product had been rolled out in 152 cities, covering 10,546 gyms. Optimizing privacy rules Fallback guarantee to secure consumer confidence We provide clear privacy notices and lists at key touch-points within our products, fully disclosing scenarios for personal information collection and usage. We safeguard users' rights to access, correct, and delete their data, ensuring full transparency regarding where their information goes. Iterating product features We have launched a " Guest Mode" that allows users to instantly access core features without the need for registration, lowering the barrier for first-time users. Additionally, we offer easy-to-use options to opt out of personalized recommendations, empowering users to take control of their data usage and content preferences. Pay-per-use to mitigate risks at the source Avoid large upfront prepayments by adopting a multi-session card model, where each session is verified and paid for upon use. Unused funds are held in a regulated account. Monthly or quarterly short-cycle cards are also offered to further reduce prepayment pressure and increase spending flexibility. A "Default Protection" mechanism is in place. If a merchant closes its doors or consumers are dissatisfied with the service, any unused amount can be refunded in accordance with the rules. Additionally, we collaborate with government authorities on industry alliance certification to regulate merchant performance capabilities. Standardizing data retention We strictly adhere to regulatory requirements to define retention periods for different types of personal information (e.g., retaining transaction records for a minimum of three years). Upon expiration of these periods or upon user account deletion, data is securely erased or an-onymised to mitigate risks at the source. Strengthening requirement reviews We have established a dedicated review panel to conduct privacy compliance assessments for all new products and features. Furthermore, we introduce third-party audits to verify the effectiveness of our protection measures, building a robust shield for information security. 24 25 Better Industry Win-Win Development Better Industry Win-Win Development Meituan 2025 Corporate Social Responsibility Report Empowering Merchants for Mutual Success Catering to the diverse needs of merchants, Meituan has built a comprehensive empowerment system focused on digital transformation, targeted assistance, and channel expansion. We provide customized solutions for merchants of all sizes and types to strengthen their operational foundations. Through initiatives like distributing growth grants, revitalizing time-honored brands, and expanding brand satellite stores, we aim to invigorate merchant vitality. Furthermore, by continuously expanding the On-de-mand retail ecosystem and empowering county-level commerce, we bridge the consumption gap between urban and rural areas. This ensures that more merchants can seize opportunities and thrive in the wave of digitalization. Driving Growth through Digital Intelligence and Strengthening Business Foundations Seizing opportunities in AI and digital transformation, Meituan is building smart supply chain channels and upgrading merchant decision-making systems. This empowers merchants to share in the benefits of digital development, solidify their operational foundations, and drive high-quality growth. Smart Supply Chain Channels Meituan continues to build an efficient, comprehensive, and transparent digital supply chain ecosystem. Through platforms like Kuailv Jinhuo, a full-category F&B supply chain solution, Meituan establishes direct sourcing links with suppliers. This helps merchants obtain safe and reliable ingredients at lower costs and with greater efficiency, laying a solid foundation for stable operations. Merchant Intelligent Decision-Making Systems Better Industry, Win-Win Development United Nations Sustainable Development Goals (SDGs) Addressed in This Chapter Meituan has launched tools like "Business Insight Flagship", "Daishu Advisor", and "Smart Shopkeeper". By integrating platform consumption data with AI analytics, these systems provide intelligent, personalized, end-to-end decision support to drive high-quality growth. By the end of 2025, over 670 restaurant brands and 4,000 community stores had adopted "Daishu Advisor", generating 320,000 reports with an 87% accuracy rate for site selection. Besides, "Smart Shopkeeper" has helped 527,000 merchants solve 4.296 million operational challenges. Meituan Launches "Daishu Advisor" AI Tool, Unveiling Comprehensive AI Solutions In October 2025, Meituan launched "Daishu Advisor", an AI decision-making tool for restaurants. It provides end-to-end sup-port-from market trend analysis and site selection (boasting 87% accuracy) to menu R&D and financial analysis-significantly improving the success rate of new openings. Additionally, Meituan opened up its suite of multi-scenario AI tools: "Smart Shopkeeper" boosts dine-in efficiency, while new delivery tools simplify daily tasks. The original "Shop Opening Assistant" has also been upgraded to "Meituan Business Suite", covering the entire lifecycle from launch to growth. All tools are free, ensuring small and medium-sized merchants can share in the benefits of AI. 26 26 27 AI Empowers Business Efficiency Revitalizing Time-honored Brands Small and medium-sized businesses are the backbone of the catering industry. However, many face digital hurdles, such as complex design tasks, nighttime staffing shortages, and accessibility challenges. Meituan addresses these pain points with a suite of AI tools, using technology to lower barriers to entry and help merchants operate with ease. Meituan's AI "Visual Designer" enables merchants to upload casual snaps for automatic enhancement, retouching, and composition optimization. This digital tool has helped 448,000 businesses overcome design challenges, quickly generating high-quality promotional images. The AI Smart Receptionist, which understands local dialects and works 24/7, handled 595,000 late-night calls in its first 10 months. With over 8,685 hours of cumulative service, it helps merchants capture business opportunities while securing more rest time. For visually impaired merchants, Meituan launched the all-scenario "AI Digital Employee". Covering everything from business analysis to operational optimization, it lowers the barrier to online management for underserved groups, such as blind massage parlor owners. Empowering Business Transformation and Unlocking Diverse Growth Drivers Addressing the needs of various merchants-from small eateries and time-honored brands to skilled artisans-Meituan has built a multidimensional support system. By combining financial aid, model innovation, capability building, and ecosystem empowerment, Meituan helps these businesses overcome operational bottlenecks, achieving growth in both scale and efficiency. Upgrading "Prosperity Plan" Meituan continues to invest in product upgrades, service optimization, and supply chain modernization. It provides funding and support to new restaurants, neighborhood stores, and time-honored brands. Through initiatives like the "Dine-In Revival Plan", Meituan aims to boost consumption and unlock market demand, helping merchants achieve growth in both orders and profits while fostering healthy industry development. On September 30, 2025, Meituan initiated the "Mid-Autumn Support Fund Campaign", benefiting over 10,000 small catering businesses In 2025, Meituan further upgraded its "Prosperity Plan". Building on the 2024 "CNY 1 Billion Support Fund", the Company injected an additional CNY 2.8 billion to support the healthy development of merchants. This funding includes CNY 2 billion in direct grants, CNY 300 million for store model innovation, and CNY 500 million to promote "Bright Kitchen programme" infrastructure upgrades. Concurrently, Meituan Food Delivery launched the "Dine-In Revival Plan", distributing in-store vouchers to its entire member base. This initiative encourages users to dine out more, helping restaurants boost foot traffic and revenue while maintaining a healthy ecosystem for the catering industry. Meituan continues to advance the "Chinese Time-Honored Brand Support Programme". Through financial subsidies, open digital tools, and innovation incubation, the initiative helps heritage brands integrate online and offline operations, attract younger consumers, and achieve dual growth in brand value and business performance. By the end of 2025, search volume for time-honored food brands on the Meituan App had increased ninefold, while online orders rose by 34%. Deep engagement with digitalization has enabled time-honored brands to continuously innovate and evolve. We would like to thank Meituan for helping us tap into the online market. We are currently in the early stages, but we are confident that, with our hard work, we will achieve even greater growth online! - Wang Guohui, Party Secretary and Chairman of Donglaishun Group Brand Satellite Stores Meituan offers innovative models like "Brand Satellite Stores" to support chain brand innovation. By focusing on online traffic within a 3-km radius, this model helps restaurant brands expand their reach. It not only meets consumers' demand for instant delivery but also drives brands to rapidly penetrate community markets, achieving low-cost expansion and high-efficiency operations. Merchant Training Programmes Meituan has established a comprehensive merchant training system, organizing regular courses and practical exchange events to provide diversified support and enhance sustainable development capabilities. Throughout 2025, Meituan enhanced merchant capabilities through a series of initiatives, including legal education campaigns, live Q&A sessions, and customized training. Special emphasis was placed on AI training and tool support to optimize management and decision-making. For instance, Meituan launched the "AI Pioneer Exchange" for F&B merchants and introduced "Digital Employee Assistants" for service-based retailers, effectively enhancing their digital proficiency and operational efficiency. 28 29 Supporting the Growth of Artisans Safeguarding Couriers' Rights Making Skilled Artisans "Seen, Recognized, and Needed" Meituan is home to numerous hairstylists, nail and lash artists, massage therapists, and photographers who are renowned for their expertise, exceptional service, great reputation, and kindness. Meituan continuously optimizes its operational mechanisms and leverages digital tools to help these artisans achieve long-term business success. In 2025, Meituan established the Artisan Growth Alliance alongside the China Association of Commercial Technicians. By offering online management courses, organizing charity events, building digital portfolios, and partnering with vocational schools, the alliance is dedicated to transforming superior craftsmanship into sustainable commercial success. Meituan actively aligns with national directives on deepening the reform of the industrial workforce. We place courier welfare at the forefront, building a comprehensive, multi-level protection system across four pillars: job security, experience enhancement, career growth, and life care. Through tangible measures, we aim to convey humanistic warmth, ensuring couriers have peace of mind at work, comfort in life, and hope for the future. In 2025, Meituan launched the "Tongzhou Fund" for couriers across the industry, pledging CNY 10 billion over the next five years for welfare and rights protection. Initiatives include building 1,000 "Courier Homes" and upgrading benefit systems, all dedicated to fostering a fair, collaborative, and sustainable courier ecosystem. For 19 years, Tim, a dedicated hairstylist, has stayed true to his craft. He rejects aggressive sales tactics and prepaid membership traps, focusing entirely on technique and service. By leveraging Meituan's visibility tools to launch online booking service, Tim has streamlined his shop's operations by introducing transparent pricing that removes the need for bargaining, simplifying financial management with at-a-glance data sheet, and boosting front-desk efficiency through code scanning that eliminates the hassle of membership cards. "I use Meituan rankings to find quality services, and I realized my clients do the same," Tim notes. Currently, online bookings account for the majority of traffic at his new location, averaging 30 customers a day. Meituan acts as a vital showcase for artisans like Tim, transcending geographical limits to grant them visibility and recognition, ensuring their craftsmanship thrives in the digital era. Strengthening Job Security We have built a comprehensive courier safeguard framework centered on three pillars: fair employment, social security, and workplace safety. By refining institutional rules, implementing inclusive policies, and innovating protection measures, we continuously optimize the working environment and enhance safety protocols. This ensures that couriers can work with peace of mind, enjoying stable incomes and multi-faceted security. * For information on social security and safety provisions for delivery couriers, please refer to Feature 1 in this report: "Ensuring Couriers Peace of Mind: Weaving a Robust Insurance Safety Net and Building a Safe & Friendly Path Together". Fair Employment We are committed to fostering a fair, equal, and inclusive work environment. We strictly prohibit any form of employment discrimination and effectively safeguard couriers' legal rights. At the same time, we continuously optimize order structures and delivery rules to ensure couriers receive stable and competitive income. Data shows that food delivery couriers have become one of the highest-earning groups in the blue-collar labour market. According to the *2024 China Blue-Collar Employment Survey Report*, the average monthly income for food delivery couriers in 2024 was CNY 7,496, representing a year-on-year increase of 10.02%, placing them among the top three highest-earning blue-collar occupations (second only to postnatal care workers and lorry drivers); At the same time, their satisfaction with pay reached 64%, ranking first in the blue-collar labour market. Entering 2025, this growth trend has continued and exhibited distinct stratification. Data from the first half of 2025 shows that the average monthly income range for high-frequency couriers nationwide has risen to between CNY 6,949 and CNY 10,201. Among them, couriers participating in initiatives such as the "Lepao Plan" programme enjoy a significant income advantage due to their higher delivery efficiency and reliability: those in high-tier cities like Beijing, Shanghai, Guangzhou, and Shenzhen earned up to CNY 12,826 per month, firmly placing them in the industry's high-income bracket. Xu Meng, a third-generation ceramic artisan, faced numerous hurdles on his entrepreneurial journey before ultimately pivoting to the business of ceramic DIY experiences. He initially co-founded a modest 13-square-meter store with childhood friends. As tourism boomed in Jingdezhen in recent years, Xu promptly listed his shop on Meituan App, positioning it as a top choice for visitors nationwide. Once he attracted customers, his priority shifted to retention by lowering the barrier to entry. He curated simple yet trendy items and introduced intangible cultural heritage workshops and DIY services, even fine-tuning his logistics based on customer feedback. From a Small Shop to Gaining Widespread Recognition: Meituan Supports Ceramic Artisans in Their Entrepreneurial Journey Enhancing Courier Experience Putting couriers at the heart of what we do, we have refined our algorithms for greater transparency and established diverse channels to listen to their real needs. We also introduced dedicated emotional support initiatives to stand behind our couriers. Our goal is to make algorithms more humane, communication more efficient, and care more impactful-ensuring that every effort is recognized, every voice is heard, and every grievance is addressed. 30 31 Algorithm Transparency Listening to Couriers' Voices Implementing Life Care Initiatives We are committed to refining our delivery algorithms and enhancing transparency. To this end, we have established a dedicated public disclosure portal and formed an Algorithm Advisory Committee comprising external experts and scholars. Through ongoing dialogue with all stakeholders about our algorithms' core principles and operational mechanisms, we strive to make them more equitable and human-centric. We have also optimized our "Post-Cooking Dispatch" system to minimize the time couriers spend waiting at restaurants. Furthermore, we are expanding our "Overtime Penalty Waiver" pilot programme, which replaces monetary fines with a points-based system-deducting points for late deliveries and awarding points for on-time performance-to improve the overall courier experience. Supporting Career Development We are actively broadening our communication channels through initiatives like "Courier Roundtable Dialogue Meeting" and "Product Tester" programmes. These platforms allow us to gather feedback on common concerns and foster open, equal dialogue. For widespread issues that significantly impact cou-riers' work and daily lives, we develop targeted solutions to improve their delivery experience. By the end of 2025, Meituan had held 1,425 Courier Roundtable Dialogue Meetings across nearly 380 cities and districts, engaging over 15,000 couriers We are dedicated to meeting couriers' three core needs: daily living, physical and mental health, and family security. By building a comprehensive, multi-tiered support system, we aim to help couriers settle into city life with peace of mind, work with comfort, and live with warmth-ultimately enhancing their overall quality of life and sense of well-being. Caring for Daily Life Courier Rest Stations We are continuously expanding our network of Courier Rest Stations, providing dedicated spaces for couriers to rest and recharge, helping them recover from work fatigue. "Courier Homes" programme We have established and operate "Courier Homes" open to couriers across the industry, offering a wide range of services including vocational training, rest and refreshment areas, rights advisory support, and emergency assistance. These initiatives are designed to enrich couriers' leisure time and improve their overall quality of life. By the end of 2025, a total of 204 " Courier Homes" had been established. "Courier Apartment" pilot programme In 2025, we launched a pilot "Courier Apartment" programme, offering subsidized housing benefits to couriers. The initial phase is projected to meet the housing needs of over 600 couriers. We are committed to the professional growth of our couriers by refining the "Courier Growth Plan". We have established a comprehensive pathway-covering professional skills, career advancement, and education, as well as internal and external transitions-to support couriers at every stage, from onboarding to mastery, promotion, and career transformation. This initiative expands development opportunities and strengthens the talent reserve for the industry. Meituan Construct "Courier Apartment" Nationwide, Providing Rental Subsidies to Couriers To help new couriers get up to speed quickly, we provide them with "Care Orders" and "Exemption Cards" during their onboarding phase. We also leverage the "VR Order Simulation" feature in the Courier App to push instructional videos and have launched a "Veteran Mentorship" programme, ensuring newcomers can master essential delivery skills with confi- dence. We are continuously refining our development system to identify and cultivate management talent from within our courier community, notably through the " Station Manager Development Plan." By the end of 2025, this initiative had engaged a cumulative total of over 680,000 participants. We have partnered with the Open University of China to l aunch t h e " C o u r i ers to Un i v ersi ty " programme. This initiative offers outstanding couriers a tuition-free pathway to upgrade their qualifications, helping to cultivate high-quality talent for the industry. By the end of 2025, a total of 517 couriers had been enrolled at the Open University of China and Hu- bei Open University. Meituan Delivery Courier's "Three Careers + Two Transitions" Development Pathway Pursuing Education Advancing Careers Building Expertise In November 2025, Meituan launched a nationwide "Courier Apartment" initiative. As a key welfare measure marking the fifth anniversary of the "Tongzhou Project", this project directly addresses couriers' critical need for urban housing. The first batch of apartments debuted in cities including Beijing, Shenzhen, and Chongqing, providing secure accommodation for 600 couriers. Eligibility is open to all delivery types, with priority given to those in need of transitional housing. Meituan provides rental subsidies to keep rents significantly below market rates and covers utilities and internet costs for these initial units, further reducing couriers' living expenses. The fully furnished apartments feature on-site cleaning and maintenance services, allowing couriers to move in with just their luggage. Additionally, regular recreational activities are organized to enrich their leisure time. By managing housing costs and providing comprehensive daily services, Meituan ensures couriers feel supported and secure as they build their lives in the city. We provide clear channels for inter- Facilitating Career nal mobility through programmes Transition like the " Courier Transition Programme", helping couriers move into roles such as customer service representatives or trainers within the delivery ecosystem. Exploring New Horizons We also encourage couriers to broaden their horizons, supporting them in acquiring the skills and resources needed to pivot to entirely new sectors. I've been in Beijing for three years and have moved house four or five times; it's always been difficult to find an affordable, suitable place to live. Now that I've moved in here, I feel I've finally settled down in Beijing. --Couriers who have moved into the first batch of "Courier Apartment" 32 33 Meituan's Practices in Caring for Couriers' Physical and Mental Health Focus on Physical and Mental Health We are committed to the holistic well-being of our couriers through various initiatives, including Female Courier Health Care, Courier Health Consultation, the Tongzhou 1m 2 Protection, and a dedicated Psychological Counseling Hotline. Fostering Employee Growth Meituan has built a warm, all-encompassing employee care ecosystem that spans rights protection, career development, daily well-being, and safety. We are committed to ensuring that every dedicated team member is seen, respected, and supported, fostering a synergy where individual aspirations and corporate progress thrive together. Health care for female couriers We provide female couriers with free screenings for cervical and breast cancer, as well as "Critical Illness Insurance for Women". "Warmth Kits" are equipped in delivery stations, Party-Mass Service Centers, and rest stops nationwide. Regular "Health Salons" covering women's health topics are also held. Courier health consultation We distribute monthly medication subsidies to couriers and offer 24/7 online health consultations and medicine delivery services for couriers and their families. Tongzhou 1m 2 Protection We continue to promote the Tongzhou 1m 2 Protection self-service health zones, which provide over-the-counter medications, cold and heat protection supplies, and health service information to safeguard couriers' physical health. Psychological counseling hotline Through courier psychological hotlines and micro-lessons, we help couriers alleviate work- and life-related stress and difficult emotions, supporting them in maintaining a positive and optimistic mindset. Protection of Employee Rights and Interests We are committed to the principles of fair employment and diversity & inclusion, rigorously safeguarding employees' legal rights while maintaining a zero-tolerance policy toward forced labor and any form of discrimination. We have established standardized protocols across the entire employee lifecycle-from recruitment and compensation to performance management and promotion. By guaranteeing fundamental rights such as reasonable working hours, equal pay for equal work, and paid leave, we ensure that every employee can work with peace of mind, security, and dignity. Regarding compensation and incentives, we adhere to principles of competitiveness, fairness, transparency, and empathy. We dynamically adjust salaries annually based on market benchmarks, job value, and the cost of living, while regularly monitoring the gender pay gap to ensure pay equity. Furthermore, we have established contribution-based incentive mechanisms, offering equity incentives to core talent and top performers, ensuring that our employees share in the fruits of the Company's growth. Supporting Employee Development We provide every employee with dynamic career pathways designed for growth, advancement, and value realization. Through a comprehensive, full lifecycle training system, we ensure that diligence is rewarded with opportunity and excellence is given a platform to shine. Care for Couriers' Families Tailored Development Programmes for New Employees We have launched the " Campus Sprout Onboarding" and " Social Sprout Onboarding" initiatives to facilitate the rapid integration of newcomers. Additionally we introduced the " Tree Planting Programme" for senior managers hired externally within their f i rst year, designed to broaden their perspectives and map out personalized growth paths. In 2025, Meituan upgraded its "Courier Critical Illness Care Programme" by expanding the range of covered conditions and extending eligibility to the underage children of crowd-sourced couriers. This initiative aims to deliver more comprehensive health protection for couriers' families and ease the financial burden of serious illnesses, allowing couriers to work with greater peace of mind and enjoy more stable lives. By the end of 2025, a total of 7,570 couriers and their family members had received assistance, with total support funds amounting to CNY 210 million. We continue to run the "Daishubaobei Courier Kids Support Project", which targets the families of workers in new forms of em-ployment-including delivery couriers-to provide healthcare and educational support for their minor children. *For a detailed overview of the"Daishubaobei Courier Kids Support Project", please refer to Case 4 in this report: "Safeguarding the Families of New Employment Groups: Building a Safety Net for Children's Growth." 34 35 Leadership Training Systems were Refined for Managerial Talent In 2025 the "Campus Sprout Onboarding" training reached 3,919 campus hires while the "Sprout Social Onboarding" programme covered 6,288 social hires The "Tree Planting Programme" successfully encompassed all new- ly appointed senior executives Specialized Training for Diverse Roles Technician We established a dedicated Large Model Learning Hub and executed the "Campus Recruitment + AI Full Stack" project, developing and launching over 30 AI full-stack courses. An elite team was convened to share practical expertise, reaching more than 6,000 frontline technical staff. Product/ operation personnel We launched specialized development initiatives, including the "Morning Star Programme" and "Thousand Sails Programme", to elevate professional expertise and hands-on capabilities. University-Enterprise Joint Training and Degree Support Programmes were Launched We actively promoted industry-academia collaboration and co-developed the "Listening, Speaking, Reading, Writing, and Critical Thinking" learning series with Ts-inghua University. As of the end of 2025, over 56,000 employees had participated in these programmes. We organized competitions such as the Business Analysis Elite Challenge and the Low-Altitude Economy Intelligent Flight Management Challenge, providing university students with exchange platforms and building industry talent pipelines. We allocated dedicated budgets to support employees in pursuing professional certifications, advanced degrees, and lifelong learning, encouraging continuous skill development and career advancement. Diverse Capability Enhancement Initiatives were Launched We offer a series of courses on AI tools, "English Open Classes" and "Arab Countries Series" to help employees improve their AI tool skills and language abilities. Activities such as the "Keeta Spark" cross-cultural salon promote multicultural literacy and broaden employ-ees' global perspectives. We provided the New Tree Plan, Shade Tree Plan, and Prosperity Plan for junior, middle, and senior managers respectively, in line with the role requirements of different levels in its leadership pipeline. Through case teaching, development centers, coaching and other methods, we help managers at all levels clarify their development directions and address management challenges in their current roles. Sales personnel We implemented specialized training programmes, including the "Light Chaser Programme", "Youth Talent Programme", and "Mid-to-Senior Sales Management Development". These initiatives are integrated with an AI-powered coaching sys- tem to enhance the core business competencies of our sales staff. Quality control personnel We established a structured professional competency framework, launching the "Core Competency Plan" for our merchandise and logistics teams to strengthen their expertise in quality assurance and process optimization. Customer service personnel Guided by the "WOW" service philosophy-centered on "Warmth, Responsibility, and Ease"-we introduced the "Xiaomei Experience Officer" AI tool. This innovation empowers our customer service agents to elevate both service excellence and operational proficiency through AI-driven insights and real-time support. Meituan 2025 AI HACKATHON Competition 36 37 Meituan Cup Basketball Competition Meituan Cup Football Competition Enhancing employee welfare Meituan continuously improves its employee care and welfare programmes by upgrading workplace facilities, organizing various cultural and sports activities, strengthening insurance coverage, supporting employees' physical and mental health, assisting those in financial or personal difficulty, and providing targeted support for female employees. At the same time, we actively seek employee feedback through satisfaction surveys and maintain open communication channels to better understand and respond to their needs, driving ongoing improvements. Workplace Amenities Entertainment and Sports Providing on-site amenities such as cafeterias, gyms, libraries, and mother-and-baby rooms; offering employees exclusive discounts on Meituan's own products; giving out holiday gifts for the Mid-Autumn Festival and the Spring Festival; and presenting gifts on important milestones such as weddings, the birth of a child, and service anniversaries. Assistance to Employees in Need Caring for Female Employees Meituan has established a Compassion Fund that provides support types including compassionate loans, critical illness care, bereavement compensation, special occasion condolences, and emergency funds to assist full-time employees and their families facing difficulties. To enrich employees' after-work lives, Meituan has established over 50 hobby clubs across multiple cities nationwide and organized various team events, including football, basketball, badminton, and cycling competitions. We also hold Employee Family Day events to thank employees and their families for their support and companionship throughout the Company's development. Improving Employee Protection Caring for Employee Health Meituan provides social insurance and housing provident funds for full-time employees in accordance with legal requirements, as well as commercial insurance such as accident insurance and supplemental medical insurance, along with various allowances. Focusing on Employee Health Safety Assurance Mei tu an h as establ i shed a wor k pl ace secur i ty sy stem and a safety operations center that provides 24/7 emergency response to security incidents. The Company also installs fire detection and alarm systems, conducts regular safety assessments, and strengthens r isk control in high-risk areas. On the process front, the Company refines emergency response procedures and steps up hazard inspections in key areas to mitigate risks at the source. Health Services Meituan continuously improves the office environment by conducting regular tests on air quality, drinking water, and lighting. The Company provides employees with online consultations, wellness check-ups, health advisory services, and on-site health kiosks. The company also operates a mental health hotline and offers regular mental health training sessions. We attach great importance to employees' occupational health and safety, establishing systematic measures to fortify workplace safety defenses and comprehensively safeguard employees' physical and mental well-being. The Company develops comprehensive operation manuals and standard procedures, establishes workplace risk assessment mechanisms and internal audit standards, and regularly organizes initiatives such as Workplace Health Day to continuously raise employee awareness of health and safety, thereby creating a safe and comfortable work environment. Safety Education Meituan delivers targeted safety training for different roles, including sales, warehouse operations, and logistics. In collaboration with the human resources and social security authorities, the Company promotes awareness of work-rel ated i njury prevention. The Company also issues safety reminders aligned with major events and seasonal characteristics, and regularly organizes company-wide safety activities such as fire drills and first-aid training. Meituan Workplace Health Day The Company provides supplemental coverage for critical illnesses exclusively for female employees in its commercial insurance plans, and provides pregnancy rest rooms and lactation rooms for employees during pregnancy and breastfeeding periods. Meituan offers annual health checkups and result consultations, psychological counseling through an Employee Assistance Programme (EAP), health kiosks, on-site vaccination services, and other health-related services. "Journey Together, Grateful for You" Meituan Family Day Event Club Cycling Competition 38 39

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