xn Meituan
We help people eat better, live better.
Meituan 2024
Corporate Social Responsibility Report
Contents
Message from the Senior Management
32 Creating a Better Industry 02
Corporate Social Responsibility Philosophy of Meituan
Meituan Over the Years
09 Facts and Figures
12 Creating a Better Life 01
34 Technology Empowering Life
37 Unleashing Market Potential
44 Supporting Merchant Development
49 Exploring International Markets
50 [Special Feature] Green Mountain Initiative: Better Life, Better Nature
14 Enhancing Customer Experience
20 Safeguarding Couriers' Rights and Interests
28 Expanding Employment Channels
30 [Special Feature] Daishubaobei Courier Kids Support Project: Love is Nurtured here
54 Creating a Better Society 03
56 Promoting Green Consumption
59 Serving Rural Revitalization
61 Supporting Social Charity
66 [Special Feature] Meituan Playgrounds for Rural Children: Love is visible there
About This Report
About Us
Message from the Senior Management Meituan 2024 Corporate Social Responsibility Report
Tech for People, Better Together
In today's thriving digital economy, what truly defines the value of technology? Meituan has been relentlessly exploring the answer to this question-the essence of technology lies in serving people. From our mission of "We help people eat better, live better," to the upgraded "Retail + Technology" strategy and further to the social responsibility philosophy of "Tech for People, Better Together" Meituan has always leveraged technology and fulfilled its responsibility to explore a new path that aligns with the times and leads us towards a better life together.
We firmly believe that the value of technology lies in enabling everyone to experience the beauty of life. "Tech for People" originates from our mission of "We help people eat better, live better." Over the past 15 years, we have consistently integrated technology into daily life, responding to people's aspirations for a better life through technological innovation. In food safety, we have promoted live streaming of restaurant kitchens through the "Bright Kitchen and Stove" initiative, allowing users to see clearly how their meals are prepared . In healthcare, we have built a one-stop service platform for "home testing-online diagnosis-medicine delivery to home-medical insurance payment," enabling users to complete the entire process of health services from disease screening to rehabilitation management with no need to leave their homes. Meituan drones now operate regularly in cities such as Beijing and Shenzhen, providing users with the convenience of ultra-fast delivery while serving as a new channel for transporting emergency supplies such as disaster relief and medical materials. Through the "InstaMart" model of "online presence + front warehouses," we have expanded the categories and delivery coverage of products available for instant retail, continuously pushing the boundaries of "everything now." We have also launched the "Ease Study" consumer protection program, implementing a "per-use verification" mechanism to make educational spending more transparent and controllable... From ensuring the delivery of a meal to safeguarding the operations of an entire city, Meituan is transforming technological innovations from laboratory concepts into warm-hearted practices on the streets. Whether it's digital services that enhance efficiency or sustainable models that benefit the people, we are committed to making technology serve people more efficiently and becoming a toolkit in people's pursuit of a better life.
We deeply believe that true commercial success must create real and long-term value for society. Meituan's "Better Together" embodies symbiotic growth and mutual benefits with partners and society through technology empowerment, ultimately manifested as the creation of broader social charity. "Better Together" is ingrained in Meituan's DNA, where "Mei" stands for "Better" and "Tuan" means "Together." Meituan is keenly aware that every courier's dream deserves to be protected, every small merchant's struggle deserves support, and every effort should be rewarded. True sustainable development is built on the harmonious coexistence and shared value among the platform, users, merchants, couriers, communities, the environment, and other stakeholders. Over the past 15 years, Meituan has adhered to the principles of inclusivity, sharing, and balanced interests, advancing the "Tongzhou Project" to continuously enhance couriers' experiences and ecosystem construction across multiple dimensions, including job security, delivery experience improvement, career development, and life care, enabling couriers to work with greater peace of mind, security, and dignity. In 2024, 16,000 communities nationwide became "Courier-friendly Communities," leveraging technology and collaboration to address governance challenges at the grassroots level. We have continuously upgraded the "Prosperity Plan," investing RMB 1 billion in support funds for high-quality food delivery merchants to help small and medium-sized merchants optimize their supply chains and improve management efficiency. We actively foster a fair and healthy market environment, promoting fair transactions and positive interactions between merchants and consumers to drive the healthy development of the industry ecosystem. We proactively leverage our technological strengths to continuously build a green and low-carbon consumption ecosystem, serve rural revitalization, and jointly create a charity ecosystem that is accessible and visible to all. From a single courier's dream to the growth of millions of merchants, from the aggregation of love in every order to the benefits enjoyed by hundreds of thousands of rural children, Meituan connects individual hopes with the pulse of the times through a sense of responsibility and the power of technology, striving to achieve a better future together.
Responsibility stands for an endless journey. We will work more closely with all parties concerned to fulfill our responsibility, striving for a better world together!
Mu Rongjun
Co-founder and Senior Vice President of Meituan
Corporate Social Responsibility Philosophy of MeituanEmployees Shareholders
Users
Social
Innovation
Tech for People,
Better Together
Government and industry associations
Technological
Innovation
Couriers Media and social organizations
Merchants Suppliers/ Partners
tC r e a t i n g a b e t t e r s o c i e t y C r e a t i n g a b e t t e r l i f e We are committed to sharing our social responsibility philosophy across the whole ecosystem to promote the development and progress of all stakeholders, so that we can create value for users, the industry, and society. e b a g n i t a e r C y r t s u d n i r e t
"Tech for People" reflects the value orientation of technological advancement: Amidst the new wave of innovation centered around artificial intelligence, Meituan has always prioritized human dignity and well-being, ensuring that technological innovations truly serve to enhance the quality of life for the public and facilitate the realization of individual values.
"Better Together" outlines a development path for symbiotic growth and mutual benefit: Meituan and all stakeholders within its ecosystem are partners in a symbiotic and mutually beneficial relationship. We are attentive to the rights, interests, and aspirations of every stakeholder, and are dedicated to establishing a sustainable ecosystem characterized by collaborative progress and shared benefits. Additionally, we advocate for multi-co-operation among stakeholders within the ecosystem to jointly tackle social issues and generate more inclusive, long-term social value.
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Meituan Over the Years Meituan 2024 Corporate Social Responsibility Report
Meituan Over the YearsXiaoxiang Supermarket (formerly known as Meituan Grocery) was launched.
Meituan's new food delivery platform, Keeta, officially went live in the Hong Kong Special Administrative Region.
The Meituan membership business was launched.
Meituan's Keeta brand was officially launched in the Middle East market.
Meituan was listed on the Hong Kong Stock Exchange and launched the bike sharing service.
2019
2019.07
2020
The corporate strategy was upgraded to "Retail
+ Technology."
2023
2024
2024.01
Meituan initiated the co-con-
The service for booking movie tickets and selecting seats was
The hotel booking and food delivery businesses were launched.
A self-developed delivery team was established.
2018
2018.06
The Daishubaobei Courier Kids Support Project was launched, dedicated to providing health assistance and educational support for the minor children of couriers.
2020.09
2021
2021.06
2022
2022.04
2023.10
struction of "Courier-Friendly Communities."
2024.09
Over 2,000 Meituan Playgrounds for Rural Children were built.
2024.11
Meituan.com went live.
2010
Meituan App was launched.
2011
introduced.
2012
2013
2015
Meituan Charity platform was launched.
The Kuailv business was launched, and the unmanned delivery service was initiated.
2016
The drone delivery service was launched.
2017
Meituan partnered with One Foundation to launch the Meituan Playgrounds for Rural Children Support Project.
2020.11
Meituan launched the "Tongzhou Project" to enhance the courier experience and ecosystem development.
Meituan established the "Meituan Green Tech Fund" to encourage more scientific research efforts to engage in environmental protection research.
Meituan launched the "Prosperity Plan" for all merchants to build a symbiotic and prosperous food delivery ecosystem.
Over 1,000 Meituan Playgrounds for Rural Children were built.
The Prosperity Plan invested RMB 1 billion in assistance funds to support catering merchants focusing on product quality and innovation.
2017.08
Meituan launched the Green Mountain Initiative, aiming to address environmental protection issues in the industry.
06 08
Figures
Facts and Figures Meituan 2024 Corporate Social Responsibility Report
Facts andCreating a Better Life
770 million+
In 2024, the number of annual transaction users exceeded 770 million.
3.36 million
In 2024, there was an average monthly count of 3.36 million couriers on the Mei-
tuan platform.
communities
16,000+
By the end of 2024, more than 16,000 communities in over 150 cities had joined the "Courier-Friendly Communities". A total of 400 courier meetings were held,
attended by over 5,000 couriers.
16,000
Nearly 16,000 24-hour digital pharmacies are now available on Meituan Maiyao,
distributed across 330 cities and covering 1,574 districts and counties.
By the end of 2024, 21 "Daishubaobei Child-friendly Spaces" had been estab-
143,000+ Anhui,lished inunnan,Y Beijing,andShanghai,egions,rother Guangdong,vidingopr Hebei,ommunityc Shandong,educationalZhejiang,supportJiangsu,ot
over 143,000 individuals.
Creating a Better Industry
14.5 million
In 2024, there were 14.5 million annual active merchants.
1 billion
The "Prosperity Plan" was upgraded, with RMB 1 billion invested as food delivery assistance funds to support catering merchants focused on product quality and in-
novation.
21.1 billion
In 2024, Meituan invested RMB 21.1 billion in R&D.
53 routes
By the end of 2024, Meituan had launched 53 drone routes in cities such as Shenzhen, Beijing, Shanghai, Guangzhou, Nanjing, and Dubai, completing over 450,000
orders in total.
10 million
By the end of 2024, a total of 10 million users had been certified as Xiaomei review-
ers, collectively completing 4.09 million review tasks.
Creating a Better Society
490 million+
By the end of 2024, over 490 million Meituan Waimai consumers had chosen the "no
cutlery" option, cumulatively reducing carbon emissions by over 330,000 tons.
20,000+
By the end of 2024, Meituan's food delivery service had covered over 20,000 towns
and villages across China.
42,000+
By the end of 2024, over 42,000 Meituan employees had voluntarily joined the
monthly charity donation program.
2,653
playgrounds
By the end of 2024, with the joint support of 1.382 million charitable merchants and 989,000 caring netizens, Meituan had built a total of 2,653 playgrounds for rural children, spanning 1,939 villages and towns in 29 provinces, autonomous regions, and municipalities directly under the central government, including Guizhou, Yun-
nan, Xizang, and Qinghai, directly benefiting 370,000 rural children
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