The brand strengthens its presence in Italy with a new managerial structure.
A European reference in accessiblz and sustainable furniture and home decor, Maisons du Monde announces a strategic reorganization of its management in Italy, aiming to support the brand's
development in the country and strengthen its growth strategy.
Leading this new phase will be Frédéric Capdeville, the newly appointed Country Manager for Italy, tasked with overseeing all operations nationwide. With over 20 years of experience in general management of integrated retail and franchising networks across five different countries-spanning the sports, DIY, and home equipment sectors-Capdeville brings a strategic vision and strong background aimed at consolidating the brand's presence in Italy and driving its expansion in the years to come.
"I am honored to join Maisons du Monde at such an exciting time. We will work to enhance the Italian market with an approach that is increasingly aligned with the tastes and needs of local consumers, focusing on a distinctive customer experience that reflects and reinforces the brand's core values." states Frédéric Capdeville, Country Manager for Italy.
"Italy is a strategic market for Maisons du Monde, full of potential and deeply aligned with our creative universe. With this new managerial structure, we aim to strengthen our local presence, bring the brand even closer to our customers, and support an ambitious and sustainable growth path" adds François-Melchior de Polignac, Chief Executive Officer of Maisons du Monde.
Joining Frédéric Capdeville in the Italian team is Selene Latella, appointed as Marketing Manager, with the responsibility of coordinating local initiatives in alignment with the Group's global strategy. Her contribution will be key to ensuring consistency and impact across all marketing activities in the country.
This reorganization confirms Maisons du Monde's commitment to investing in the Italian market, by unlocking local potential and strengthening the bond with consumers through a more targeted, effective, and brand-aligned approach.
French brand Maisons du Monde is the European key player in inspiring, accessible and sustainable interior design and decor. With 7 million customers, a marketplace and a turnkey 3D house planning service, the brand offers a unique and high-performance omnichannel model around atmospheres for the home across multiple styles, ranging from the classic to the contemporary or even the feel of far-flung places. "To inspire people to be open to the world, so that together we can create unique, welcoming and sustainable places to live" - that is Maisons du Monde's raison d'être. True to the brand's strategy, the launch of the Second Chance range of imperfect products in 2023 served to reinforce the company's environmental and social commitment. In 2024, the Group launched its Inspire Everyday plan, whereby it promised every customer that it would always strive to be more accessible, inspiring and committed, and able to provide better experiences and service. Discover the collection and commitments on https://www.maisonsdumonde.com
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