Sponsorship reinforces Los Angeles Auto Show as the country's leading consumer stage for automotive products and innovations
LOS ANGELES, July 16, 2026 /PRNewswire/ -- Los Angeles Auto Show® today announced that Chevron with Techron® joins the 2026 show as presenting sponsor. Chevron with next-generation Techron is a reformulated version of its proprietary gasoline additive designed to provide greater protection for engines from harmful deposits caused by lower quality fuels, supporting long-term engine performance.
The sponsorship reinforces the show's position as one of the country's most important stages for innovations across the automotive industry. Every November, automakers, designers, and the brands that support the driving experience choose Los Angeles Auto Show for many of their latest products in front of this large and influential car-buying geography. Vehicle debuts, technology premieres, and immersive consumer experiences help make every fall in Los Angeles one of the industry's defining moments.
"Los Angeles is the largest and most important automotive market in the United States, and Los Angeles Auto Show is where consumers and the companies designing the future of mobility come together to see what's next," said Terri Toennies, President and Chief Operating Officer of Los Angeles Auto Show. "When a brand with the reach and reputation of Chevron with Techron chooses our show to feature the next chapter of an iconic fuel technology, it reflects exactly the role this show plays."
"Fuel technology never stands still," said Andy Walz, president, Chevron Downstream, Midstream and Chemicals. "Our new Techron formulation builds on what drivers already expect from our branded fuels – clean engines, reliable performance and confidence at the pump – while reinforcing our continued focus on science-based innovation. We are excited to showcase it at the Los Angeles Auto Show."
Where the next chapter is introduced
At the center of the sponsorship is a dedicated on-site experience at the 2026 Los Angeles Auto Show featuring Chevron with next-generation Techron. It marks a new chapter for such a trusted fuel brand, brought to the show floor alongside the industry's newest vehicles, latest technologies, and most anticipated debuts of the year. Additional programming, creative, and activation details will be announced in the months leading up to opening day.
A bigger experience for fans and families
The 2026 Los Angeles Auto Show will also expand its consumer experience, with new on-site activations, expanded programming and special ticket offers for Southern California families and fans throughout the show's run. Chevron with Techron will be featured across the show's consumer campaign, on-site experience, and digital storytelling. Programming and offer details will be shared as opening day approaches.