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L'Oréal Paris Elvive Continues To Lead Hair Skinification With Exclusive Walmart Launch Of Collagen Peptide + Lifter Collection: Transforming Flat Hair Into A Statement Of Big Confidence
Following the record-breaking success of its skincare-inspired exclusives, L'Oréal Paris Elvive is proud to announce the next chapter in its skinification journey: The Elvive Collagen Peptide + Lifter collection, which arrived exclusively at Walmart on May 1. This launch marks a bold commitment to amplifying confidence by boosting hair volume and providing the science-backed regimen for consumers to achieve the ultimate "Big Hair Day."
About this update from L'oreal S.a.
[{"type":"text","content":"NEW YORK, May 27, 2026 /PRNewswire/ -- Following the record-breaking success of its skincare-inspired exclusives, L'Oréal Paris Elvive is proud to announce the next chapter in its skinification journey: The Elvive Collagen Peptide + Lifter collection, which arrived exclusively at Walmart on May 1. This launch marks a bold commitment to amplifying confidence by boosting hair volume and providing the science-backed regimen for consumers to achieve the ultimate "Big Hair Day."","length":502,"tagName":"p"},{"type":"image","alt":"L'Oréal Paris Elvive Collagen Peptide + Lifter System","displaySize":"","headline":null,"caption":"L'Oréal Paris Elvive Collagen Peptide + Lifter System","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":225,"url":"https://media.zenfs.com/en/prnewswire.com/6944cbbdf5964fb6d8aa354c728b8023"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/g.EFya5DgLKnW7mO3J4tWA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM5Nw--/https://media.zenfs.com/en/prnewswire.com/6944cbbdf5964fb6d8aa354c728b8023","width":400,"height":225},"resize_sm":{"url":"https://s.yimg.com/ny/api/res/1.2/ad1hV6pFVhM__sQ7r7Rnhg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTY0MDtoPTM2MA--/https://media.zenfs.com/en/prnewswire.com/6944cbbdf5964fb6d8aa354c728b8023","width":400,"height":225}},"href":"https://mma.prnewswire.com/media/2988150/LOreal_Paris_Elvive_Collagen_Peptide_and_Lifter.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Inspired by the structural benefits of skincare, the new Elvive Collagen Peptide + Lifter system is infused with Collagen Peptide, a bio-synthetic peptide scientifically tested to increase volume twofold. It transforms hair with instant volume lift for up to 72h*. The collection is built on the philosophy that Big Hair Means Big Confidence. By showing up big with breakthrough formulas, L'Oréal Paris empowers its audience to show up big and be fully, unapologetically themselves.","length":496,"tagName":"p"},{"type":"text","content":""We are continuing our skinification journey by bringing one of the most trusted ingredients in skincare into the haircare aisle," says Laura Branik, President of L'Oréal Paris USA. "We know that voluminous hair provides a direct confidence boost. We are here to provide the space, the tools, a...