Business
L’Oréal enters a 50-year exclusive worldwide beauty licence with Kering for the Gucci brand
L’Oréal enters a 50-year exclusive worldwide beauty licence with Kering for the Gucci
About this update from L'oreal S.a.
Clichy, France – July 7th, 2026 – Following today’s announcement by Kering of the early redemption of the Gucci Beauty licence with Coty, and pursuant to the terms of the alliance forged on 19th October 2025 between Kering and L’Oréal, L’Oréal announces entering into a fifty-year exclusive license agreement for the creation, development, and distribution of fragrances and beauty products for the Gucci brand. The new license shall come to effect as of July 1st, 2027, subject to regulatory approvals, at which point L’Oréal will assume responsibility for the development and management of Gucci Beauty activities worldwide. Until that date, Kering and L’Oréal will work together, within a specific framework, to ensure a smooth and seamless transition, with the objective of maintaining business continuity and supporting the continued success of the brand. “I am truly excited by the opportunity to welcome Gucci Beauty within the L’Oreal roster of brands with one year anticipation,” said Nicolas Hieronimus, CEO of L'Oréal. “It is the start of a 50-year journey, a significant additional growth engine for L’Oreal and new milestone in our partnership with KERING.” “Welcoming Gucci Beauty into L’Oréal Luxe is an honor and a perfect strategic fit. Gucci is a cultural powerhouse that has rewritten the rules of modern luxury with its mix of rich heritage and its highly singular, fashion-forward vision,”said Cyril Chapuy, President, L’Oréal Luxe. “The arrival of this iconic brand adds a unique, highly complementary creative energy to our portfolio. By fusing Gucci’s radical edge with our world-class engine, we are set to build a new multi-billion-euro house." About L’OréalFor over 115 years, L’Oréal, the world’s leading beauty player, has devoted itself to one thing only: fulfilling the beauty aspirations of consumers around the world. Our purpose, to create the beauty that moves the world, defines our approach to beauty as essential, inclusive, ethical, generous and committed to social and environmental sustainability. With our broad portfolio of 40 international brands and ambitious sustainability commitments in our L’Oréal for the Future programme, we offer each and every person around the world the best in terms of quality, efficacy, safety, sincerity and responsibility, while celebrating beauty in its infinite plurality. With more ...