LensCrafters Enters a New Era of Med-Tech Innovation, Building an Integrated Ecosystem of Care

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NEW YORK, June 30, 2026 /PRNewswire/ -- LensCrafters, part of EssilorLuxottica and one of North America's largest optical retail brands, announced the launch of the first LensCrafters Vision & Eye Health Center 1, introducing premium comprehensive eye care and surgical solutions in a modern, patient-centric environment.1 Located in Exton, Pennsylvania, the center represents the first step within the brand's North America growth strategy, shaping the future of eye health and empowering humans to reach their full potential through a holistic suite of vision care and surgical solutions that are made available under one roof. Building on more than 40 years of leadership in expert eye care, this next phase for the brand will demonstrate an elevated focus on high-quality, premium vision solutions and lens innovation alongside wearable technology, myopia management and OTC hearing solutionsꟷ all while advancing the brand's Med-Tech pillar with medical services, surgical procedures and advanced diagnostics. Serving millions of patients and customers annually, LensCrafters sees a significant opportunity to make available more seamless, patient-centered care within its own ecosystem, from early detection, advanced diagnostics, treatment and ongoing monitoring. These efforts signal a strategic shift from traditional refraction to comprehensive, technology-enabled eye health solutions, transforming the brand's locations into a dynamic platform for innovation, integration and clinical excellence. The LensCrafters Vision & Eye Health Center offers comprehensive eye health evaluations and innovative vision-correcting procedures, delivering coordinated care for conditions such as vision corrections, cataracts and glaucoma through leading-edge technology and clinical expertise. The center will provide a full spectrum of cutting‑edge treatment options, including Implantable Collamer Lenses (ICL) , Refractive Lens Exchange (RLE) , Laser Vision Correction Procedures such as LASIK, PRK, SMILE® PRO and both standard and laser-assisted cataract surgery. These procedures are designed to improve vision, reduce dependence on glasses or contact lenses, and support long-term eye health. The center's surgical leadership is headed by Dr. Bruce Rivers, a military-trained independent ophthalmologist2, who is an expert in the fields of cataract and laser vision correction surgery. "We are entering a new era for LensCrafters," said Alfonso Cerullo, President of LensCrafters and For Eyes. "For decades, we've been a trusted leader and a point of reference in the optical retail industry. Today, our mission is to holistically bring to life the EssilorLuxottica Med-Tech strategy through an enhanced patient journey that leverages the best of EssilorLuxottica's value proposition, including advanced medical technologies and surgical solutions that elevate vision care into a more intelligent, integrated and personalized experience. As healthcare increasingly shifts from reactive treatment to predictive, LensCrafters is positioning vision care at the center of this transformation. The new LensCrafters Vision & Eye Health Center represents the foundation of a scalable, integrated model that unites clinical expertise with cutting-edge technologies, reinforcing the commitment to innovation across the full spectrum of eye health." 

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