Klaviyo Launches AI Agents that Work Together to Drive Revenue for Consumer Brands

About this update from Klaviyo, Inc. Series A

Built into the same CRM platform, Composer and Customer Agent share intelligence across marketing and service, getting smarter with every interaction BOSTON, June 30, 2026--(BUSINESS WIRE)--Today, Klaviyo (NYSE: KVYO), the autonomous B2C CRM, announced that Composer, its AI marketing agent, is moving to public beta along with major advancements to Customer Agent. Two agents built into Klaviyo's CRM platform, working from the same real-time customer data across marketing and service to drive revenue. Brands are investing in AI but most aren't seeing the return. Generic AI gives generic results because it doesn't know your brand voice, your customer history, or which signals actually matter. It treats every customer the same, and without the intelligence to read behavioral signals, purchase history, and real-time intent together, the revenue opportunity stays hidden. Composer and Customer Agent are built to change that. Most platforms keep marketing and service in separate silos — agents that don't talk to each other, data that never crosses. Klaviyo tears that wall down. Built into the Klaviyo CRM platform, both agents work off the same real-time customer profile, and every action enriches the data the other uses. When Customer Agent resolves a conversation, it writes preferences, product interests, and intent signals back to the customer record — data Composer uses to build smarter marketing campaigns. When Composer launches a campaign, that engagement informs how Customer Agent personalizes the next interaction. The more each agent works, the smarter both become, and the result is a flywheel that doesn't just improve experiences — it drives revenue over time. "Businesses aren't struggling because they lack AI tools — they're struggling because most AI can't act on the context that matters," said Jamie Domenici, Chief Marketing Officer of Klaviyo. "The next era of consumer experiences will be defined by companies that can combine AI with deep customer understanding to move faster, personalize better, and turn customer insights into growth. Composer and Customer Agent help brands put that understanding to work." Composer: The marketing agent that knows your business and grows it Composer is now available in public beta, built to solve the two problems every marketing team shares: knowing where to focus and not having enough time. Composer identifies the bi...

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