New product, Klaviyo Social Marketing, is designed for the B2C CRM and turns social engagement into customer growth
BOSTON, July 07, 2026--(BUSINESS WIRE)--Today, Klaviyo (NYSE: KVYO), the autonomous B2C CRM, announced the launch of Klaviyo Social Marketing; a new product built for connecting siloed social media engagement to omnichannel marketing strategies that drive revenue and more personalized customer experiences.
Social has become one of the most important channels for customer engagement. However, for most brands, interactions like comments, direct messages, mentions, creator partnerships, and user-generated content remain disconnected from the systems they use to understand, market to, and convert customers. Klaviyo Social Marketing brings those signals directly into the CRM, providing marketers with a complete view of every customer, and making it easy to leverage social engagement to create more personalized experiences across every channel.
With Klaviyo Social Marketing, marketers can:
Turn followers into subscribers through Social Auto-replies that collect email, text, and WhatsApp consent and zero-party customer data
Enrich customer profiles by capturing social interactions, content, and engagement signals; then use those insights to build more relevant audiences, design targeted campaigns, and automate tailored outreach
Activate their best content across every channel by capturing owned and user-generated content in one centralized library; using AI-powered insights to automatically surface what's resonating and reuse top-performing assets across omnichannel campaigns and flows
"For years, social has been one of the richest sources of customer insight, yet it has largely existed outside the systems brands use to build customer relationships," said Jamie Domenici, Chief Marketing Officer of Klaviyo. "The future of marketing isn't about treating social as a separate channel. It's about making it part of a unified, omnichannel marketing strategy. By connecting social engagement to the rest of the customer journey, we're helping brands turn social interactions into lasting customer relationships."
Early customers are already seeing the impact. Australian swimwear brand Kulani Kinis uses Klaviyo Social Marketing to connect social engagement data with its broader customer experience strategy. Since implementing the solution, the brand has grown its global ambassador program to more than 130,000 members, quintupling its size; and has collected more than 4,800 user-generated social posts tagging the brand in the past year.