Announcing Strategic Acquisition of
Mother Sparsh Baby Care Pvt. Ltd.
Mother Sparsh - A Legacy of Purity, Innovation & Trust
Plant Powered Baby Products Proven for their Efficacy in Convenient New-Age Formats
Blending the wisdom of Indian Traditions with Modern Science
Business started & run by Himanshu & Rishu Gandhi
Husband-Wife Duo
Efficacious Products
Clinically Proven &
Dermatologist tested
Premium Ayurvedic and Natural Baby Care Brand
99% pure water baby wipes Unscented product range
Annual Revenue Run rate
Rs. 110+ cr.
Profitable growth
Wide range of products
trusted by new-age moms
Digital First Brand
Strong Digital Marketing Capabilities
ITC an early partner in Mother Sparsh's journey with a 26.5% stake | www.mothersparsh.com |
Wide Range of Ayurvedic & Natural Based Products
Baby Wipes
(99% Pure Water Wipes Plant powered Wipes)
Baby Hygiene
(Baby Detergent & Liquid Bottle Cleanser)
Baby Care
(Soaps, Baby Cream,
Lotions, Oil etc.)
Expert Baby Care
(Tummy Roll on,
After-bite balm etc.)
Strong Strategic Fit with ITC's Personal Care Portfolio
Fast Growing Market
Baby care market ~14% p.a. Baby wipes market ~28% p.a.
TAM^ ~Rs. 3000 cr.
Low Penetration
Foray into Baby Care | Value Creation |
Category & Adjacencies | Opportunities |
by Leveraging ITC's | |
Filling up portfolio whitespaces | Institutional Strengths |
Brand equity extendable to Kids
^Total Addressable Market
Leveraging ITC's Institutional Strengths
R&D Expertise for Product & Claims Product Development | Innovation
Distribution Strength
Offline Retail | Alternate Channels
In-house Manufacturing (soaps, creams, liquids) - scale & cost advantages | Supply Chain Optimization
Procurement Efficiency
Packaging & Media
Transaction Structure
Strategic Acquisition of | • Investment of appx. Rs. 81 cr. in two tranches by Q1FY27 |
Mother Sparsh | − Combination of primary subscription & secondary purchase |
− ITC's stake to increase from 26.5% to up to 49.3%
− Total investment in Mother Sparsh will stand at appx Rs. 126 cr.
• Balance stake to be acquired over 2 to 3 years on pre-agreed conditions and valuation criteria
Management
- Mother Sparsh team including Mr. Himanshu, Founder & CEO will continue to operate the
business during the 2 to 3 year period
• ITC will be represented on the Board
Thank You