Announcing Strategic Acquisition of
Sresta Natural Bioproducts (24 Mantra Organic)
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Leading Organic Staples Player in India
Pioneer in Organic Staples
Founded by Rajashekar Seelam (IIM-A)
| Championing the organic
movement for 21 years
Vision to promote sustainable livelihood for farmers
with healthy lifestyle for consumers
Strong presence in
US Organic Staples Market
Own Distribution setup
Unparalleled Backend &
~Rs. 300 cr. Revenue
International ~50%; primarily US
Omni-channel Presence
Strong salience of Alternate Channels
Sourcing Network
1.4 Lakh acres
of Certified Organic Land
Extensive Certifications
USDA Organic NOP | India APEDA Organic NPOP |FSSC 22000 | FSSAI
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Wide Range of Products
Core Staples | Speciality Staples | Spices & Condiments | Processed F&B | |||
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Aligned with 'ITC Next' Strategy | Addressing Evolving Consumer Needs |
Trusted Brands
Unbranded → Branded|
Food Safety | Hygiene
Premiumisation | Health, Wellness |
Super Premium | | Clean Label | Natural | |
Specialised | Immunity | Nutrition |
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Strong Strategic Fit with ITC's Foods Business
Premium
Future Facing Category
Increasing consumer
preference for
Organic/ Natural foods
~Rs.10,000 cr. Organic Market
(domestic + exports)
growing rapidly1
Immense Headroom
for Growth
Organic Food penetration2 low at just 0.3% in India
Organised Domestic Market
expected to grow rapidly at
15%-20% 3
Strong Brand Equity
Superior Product Ratings
Strong connect with Women
consumers
Organic Brand of Choice for
Indian Diaspora
Presence in
900+ Ethnic Stores in US
Robust Sourcing Network
~27,500 Farmers |
1.4 Lakh acres of Certified Organic Land | 71 Clusters in
10 States
Ready State for
3x of current scale
1Source: Crisil Report 2024 | 2Source: Technopak Advisors Report 2022 | 3Source: Crisil Report 2024, IMARC | | 5 |
Leveraging ITC's Institutional Strengths
Strengthen distribution in Alternate Channels | Expand reach in GT | Cross synergies in US distribution
Brand-building: Data-driven Marketing | Brand-engagement
Drive Efficiencies:
Buying - Agri Sourcing, Packaging & Media
Manufacturing & Logistics
Consumer Insights
Product Development Expertise | ITC LSTC Explore Adjacencies
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Transaction Structure
100% acquisition of
Sresta Natural
Bioproducts Pvt. Ltd. (24 Mantra Organic)
- Upfront consideration of Rs. 400 cr. on a cash-free, debt-free basis payable on Closing, subject to adjustments as per Transaction Documents
- Additional Founders Consideration of up to Rs. 72.5 cr. payable over a period of 2 years, basis pre-agreed criteria
- Raj Seelam (Founder) will assist in the transition and remain associated with the business for 2 years
- Transaction expected to be completed in Q1 FY26
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Thank You