Introducing Burberry Goddess Parfum: A New Chapter of Fragrance Intensity

About this update from Burberry Group Plc

NEW YORK, July 28, 2025 --( BUSINESS WIRE )--Burberry Beauty unveils Burberry Goddess Parfum – a celebration of the strength, confidence and kindness within, and the latest chapter in the Burberry Goddess fragrance story. Created by renowned perfumer Amandine Clerc-Marie, the new Parfum introduces unexpected twists. ‘I amplified the power and sensuality of the three signature vanilla accords at the heart of the Goddess fragrance,’ says Clerc-Marie, who also included a surprising soft suede accent at the base – evoking the generous warmth and sensuality of the fabric. The Parfum enhances the original Burberry Goddess Eau de Parfum and Eau de Parfum Intense, making it the perfect addition to the powerful and premium fragrance line. At the top sits a vibrant raspberry accord, sharp but not cutting, which is paired with aromatic lavender essence for balance. It’s a radiant way into the sensuous heart of the fragrance: the signature trio of vanillas – infusion, caviar and absolute. At the base is the suede, bringing warmth, sensuality and texture. THE OLFACTIVE PYRAMID A bold aromatic fragrance that marries contrast and complexity. ‘This new fragrance speaks of transformation and the feminine energy within every woman. It’s self- assured, deep, and vibrant, a harmonious blend of sophistication and sensuality,’ adds Amandine Clerc-Marie, perfumer. ‘It is a tribute to the Goddess within every woman, celebrating her strength, grace, and allure.’ THE INSPIRATION PRICING AND AVAILBILITY A woman’s journey of self-discovery unlocks her feminine power – strength, confidence and kindness. THE NEW BOTTLE DESIGN Inspired by the deep golden hues of a radiant sunset, the elegant square bottle is now crafted from bronze-coloured glass, adorned with a golden cap and signature medallion. AVAILABILITY Burberry Goddess Parfum launches worldwide on 27 July 2025. It will be available in store and online at Burberry.com and from selected retailers. The fragrance is vegan, and the bottle is refillable. PRICING AND AVAILABLITY Burberry Goddess Eau de Parfum, Burberry Goddess Eau de Parfum Intense and Burberry Parfum are available in 10ml, 30ml, 50ml and 100ml bottles, and 150ml refill bottles. The collection also includes Shower Gel and Body Lotion in Burberry Goddess Eau De Parfum. Burberry Goddess Parfum will be available as of July 27 th , 2025, for $40 (10ml), $122 (30ml), $165 (50ml) and $199 (100ml) and $199 (150ml refill). Available at Sephora, Macys, Ulta, Nordstrom, and Bloomingdales. For media inquiries, samples or interviews with the perfumer, please contact Burberry Beauty PR: [email protected] View source version on businesswire.com: https://www.businesswire.com/news/home/20250728141104/en/ Contacts Simone Bolotin Vice President, US PR [email protected] Lindsay Tomaro Director, US PR [email protected] Cailin Cook Manager, US PR [email protected] Caroline Liston Coordinator, US PR [email protected]

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