Burberry Group PlcLSE: BRBY

Director/PDMR Shareholding

· Issued by Burberry Group Plc
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Burberry Group plc (the "Company")

Director/PDMR Shareholdings

The Company announces that it has been notified of changes in the interest of directors and persons discharging managerial responsibilities ("PDMRs") in the Ordinary Shares of 0.05p each in the Company ("Shares"), as set out below.

On 11 December 2025, in accordance with the rules of the Burberry Group plc Share Incentive Plan ("SIP") the directors named below were granted Shares at nil-cost. The Share price used to calculate the number of Shares granted was £11.9808.

Directors/PDMRs

Number of Shares granted under

the SIP

Joshua Schulman

41

Kate Ferry

41

12 December 2025

The following disclosures are made in accordance with Article 19 of the EU Market Abuse Regulation 596/2014 as it forms part of UK law.

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Joshua Schulman

2

Reason for the notification

a)

Position/status

Chief Executive Officer

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Burberry Group plc

b)

LEI

213800PE1KEFCNFR1R50

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 0.05 pence each

GB0031743007

b)

Nature of the transaction

Grant of an award of ordinary shares at nil cost under the Burberry Group plc Share Incentive Plan

c)

Price(s) and volume(s)

Price(s)

Volume(s)

Nil

41

d)

Aggregated information

- Aggregated volume

- Price

Aggregate Price

Aggregate Volume

Aggregate

Total

Nil

41

Nil

e)

Date of the transaction

2025-12-11

f)

Place of the transaction

Outside a trading venue

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Catherine Ferry

2

Reason for the notification

a)

Position/status

Chief Financial Officer

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Burberry Group plc

b)

LEI

213800PE1KEFCNFR1R50

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 0.05 pence each

GB0031743007

b)

Nature of the transaction

Grant of an award of ordinary shares at nil cost under the Burberry Group plc Share Incentive Plan

c)

Price(s) and volume(s)

Price(s)

Volume(s)

Nil

41

d)

Aggregated information

- Aggregated volume

- Price

Aggregate Price

Aggregate Volume

Aggregate

Total

Nil

41

Nil

e)

Date of the transaction

2025-12-11

f)

Place of the transaction

Outside a trading venue