Business
Instacart Expands Ads Manager to Retailers, Unlocking New Self-Serve Tools to Drive Growth Across the Marketplace
Instacart (NASDAQ: CART) today announced that retailers can now activate campaigns directly within Instacart Ads Manager, extending the company's scaled, self-serve advertising platform to its retail partners.
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Following a milestone year that generated more than $1B in ads and other revenue in 2025, Instacart introduces a purpose-built suite designed specifically for its retail partners SAN FRANCISCO, May 13, 2026 /PRNewswire/ -- Instacart (NASDAQ: CART) today announced that retailers can now activate campaigns directly within Instacart Ads Manager, extending the company's scaled, self-serve advertising platform to its retail partners. This expansion marks an evolution of Instacart's advertising platform, introducing a new, purpose-built suite of tools designed for retailers, starting with self-serve promotions and off-platform capabilities that are available today. In 2025, Instacart generated more than $1 billion in ads and other revenue, and has long served as a proven performance channel for CPG brands. Now, the company is opening the same high-intent reach, optimization, and closed-loop measurement infrastructure that supports brand campaigns to retailers. At the same time, Instacart is building new tools designed specifically for retailer goals, from driving engagement to growing basket size and winning new consumers. "We're excited to expand our Ads solutions to our retail partners with this new suite of capabilities purpose-built to achieve their goals," said Ali Miller, General Manager of Advertising at Instacart. "This builds on the foundations we've established with brand partners: intuitive campaign management, trusted measurement, and optimization toward results. We look forward to partnering with retailers to unlock new growth opportunities and build on our shared momentum." "We're focused on delivering exceptional experiences for our customers, however they want to shop with us," said Tamara Pattison, Chief Digital Officer at The Save Mart Companies, one of the West Coast's largest regional full-service grocery chains. "Instacart's enhanced advertising tools allow us to thoughtfully showcase our offerings and promotions in ways that feel relevant and helpful. We value our continued partnership and the opportunity to inspire customers throughout their digital shopping journey." "Instacart's expanded advertising tools give retailers like us new opportunities to stand out in the digital aisle and connect with customers in meaningful ways," said Tiffany Allegro, Marketin...