Business
Infosys and LTA Launch AI-Driven Match and Fan Experiences at the HSBC Championships, and Beyond
Infosys and LTA Launch AI-Driven Match and Fan Experiences at the HSBC Championships, and
About this update from Infosys Limited
New Match Centre debuts alongside an immersive Fan Zone featuring Rally, Infosys' AI–powered humanoidBENGALURU, India and LONDON, June 3, 2026 /PRNewswire/ -- Infosys (NSE: INFY) (BSE: INFY) (NYSE: INFY), a global leader in AI-first business consulting and technology services, today unveiled a new suite of AI-powered fan experiences in partnership with the Lawn Tennis Association (LTA), the governing body of tennis in Great Britain. Introduced across the LTA grass court season, these experiences build on the ongoing strategic collaboration between Infosys and LTA and reflect their shared commitment to advancing innovation and using AI responsibly. These enhancements will help deliver more engaging, richer, and connected experiences for tennis fans while preserving the integrity and traditions of the game.The latest innovations mark a change in how fans engage with tennis, moving from passive viewing to more immersive and participatory experiences. Leveraging its innovative AI-first offering Infosys Topaz, powered by generative and agentic AI, Infosys will deliver real–time insights, intelligent storytelling, personalization, and responsible AI governance throughout the season. This will help enable deeper match understanding and deliver more meaningful fan interactions before, during, and beyond live play across multiple tournaments.New AI–Powered Innovations Across the LTA Grass Court Season Include:Infosys Match Center: A unified digital destination bringing together live scores, draws, schedules, results, player profiles, match statistics, head–to–head comparisons, fan polls, and AI–powered commentary, enabling fans to follow the tournament seamlessly in real time.AI Commentary: Powered by Infosys' proprietary AI models and agentic AI framework, delivering context–aware narratives and match insights for a global audience, supported by a human–in–the–loop monitoring approach to ensure accuracy and responsibility.Personalized Fan Experience: Secure login–based personalization that allows fans to follow favorite players and matches, surface relevant content, and tailor their digital journey across the website and mobile app.Fan Polls: Interactive features that enable fans to participate in key moments, fostering shared engagement around players and matches.Match Stats and Head–to–Head Insights: Data–driven visualizations and ...