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Informa Markets Partners with Hong Kong Tourism Board to Launch "The Festival of Connoisseurs" in Hong Kong
Informa Markets, a leading B2B events organiser, announced the signing of a Memorandum of Understanding (MOU) with the Hong Kong Tourism Board (HKTB) on May 27, 2026, to support the launch The Festival of Connoisseurs (the "Festival") in Hong Kong. The Festival of Connoisseurs, which will hold its first edition in November 2026 before expanding into a full-scale festival in 2027, will transform Hong Kong into a living, breathing luxury universe. By signing the MOU, HKTB becomes the first strateg
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This three-year partnership will create a significant new luxury lifestyle platform in Asia, bringing an unprecedented "City-as-Your-Showroom" experience to Hong Kong's most iconic destinations HONG KONG, May 27, 2026 /PRNewswire/ -- Informa Markets, a leading B2B events organiser, announced the signing of a Memorandum of Understanding (MOU) with the Hong Kong Tourism Board (HKTB) on May 27, 2026, to support the launch The Festival of Connoisseurs (the "Festival") in Hong Kong. The Festival of Connoisseurs, which will hold its first edition in November 2026 before expanding into a full-scale festival in 2027, will transform Hong Kong into a living, breathing luxury universe. By signing the MOU, HKTB becomes the first strategic partner for this new initiative. Introducing The Festival of Connoisseurs: Asia's Definitive Luxury Lifestyle Platform The launch of The Festival of Connoisseurs in Hong Kong represents a long-term strategic commitment by Informa Markets to build a definitive luxury show platform in Asia. The vision extends well beyond a single annual event: The Festival of Connoisseurs will serve as the foundation to introduce further leading brands in this market to Hong Kong in the coming years. The Festival of Connoisseurs will initially showcase nine distinct worlds of connoisseurship — Marina, Marque, Vault, Galerie, Passage, Estate, Zenith, Vitalis, and Culinaire — each representing a defining pillar of the luxury lifestyle. This universe is designed to be dynamic and expansive; as the festival grows, these worlds will evolve and multiply to encompass even more facets of luxury living. The Festival of Connoisseurs will draw on Informa's international expertise, networks and partnerships built from its existing market-leading brands, which include the Fort Lauderdale International Boat Show (FLIBS), the world's largest in-water boat show; Top Marques Monaco, an exclusive international supercar show, and Cityscape, the world's leading real estate platform, ensuring the Festival remains at the absolute forefront of the global luxury lifestyle market. A New Paradigm for Luxury Events: "City-as-Your-Showroom" Rather than being a single venue event, The Festival of Connoisseurs adopts a "City-as-Your-Showroom" approach — an immersive, multi-day consumer experience that takes place acr...