Business
FASHION by Informa Elevates Industry Connections Through Strategic Brand Curation Program
Personalized Matchmaking Initiative Drives Nearly 1,000 Annual Retailer-Brand Meetings, Supported by Year-Round Market EngagementNEW YORK, June 11, 2026 (GLOBE NEWSWIRE) -- FASHION by Informa has transformed the traditional trade show experience through its Brand Curation program, a strategic matchmaking initiative that connects retailers and brands through intentionally curated, one-on-one business meetings. The program reflects a growing industry demand for more personalized, relationship-driv
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Personalized Matchmaking Initiative Drives Nearly 1,000 Annual Retailer-Brand Meetings, Supported by Year-Round Market Engagement NEW YORK, June 11, 2026 (GLOBE NEWSWIRE) -- FASHION by Informa has transformed the traditional trade show experience through its Brand Curation program, a strategic matchmaking initiative that connects retailers and brands through intentionally curated, one-on-one business meetings. The program reflects a growing industry demand for more personalized, relationship-driven commerce in an increasingly competitive marketplace. At the heart of the program's success is FASHION by Informa's dedicated team of retail experts, who leverage deep industry knowledge and extensive market intelligence to facilitate meaningful business connections. These specialists meticulously match retailers and exhibitors based on category alignment, business objectives, price points, and buying intent, ensuring every conversation delivers relevance and value. “Brand Curation has become a major differentiator for our events and one of the most successful programs we’ve launched for the retail community. What started with just 18 appointments four years ago has grown to nearly 1,000 curated meetings annually, reflecting the growing demand for more personalized, intentional, and relationship-driven business connections within the industry,” says Ani Karapetyan, Director of Attendee Acquisition & CX, FASHION by Informa. A Year-Round Commitment to the Retail Community The program's effectiveness extends far beyond the show floor. FASHION by Informa's retail relations team maintains continuous engagement with the industry through an "On the Road" strategy, conducting targeted in-market visits across domestic and international territories. In the second half of 2026 alone, the team will engage nearly 300 retailers across five countries and ten states through personalized store visits and market meetings. These face-to-face interactions provide the team with real-time insights into consumer trends, buying behaviors, inventory planning, and business challenges—intelligence that directly informs the curation process and ensures the program remains responsive to evolving market dynamics. By understanding which brands are gaining traction and identifying emerging labels, the ret...