IC Group Renews and Expands Global Consumer Engagement Mandate with Fortune 50 Technology Company

About this update from Ic Group Holdings Inc.

The agreement supports consumer engagement campaigns across 30 countries and highlights IC Group's expertise in delivering multinational promotional programs. Toronto, Ontario--(Newsfile Corp. - July 8, 2026) - IC Group Holdings Inc. (TSXV: ICGH) ("IC Group" or the "Company"), a technology-enabled consumer engagement company that helps brands simplify and amplify connections with consumers, today announced that it has signed an agreement, effective June 30, 2026, with a longstanding Fortune 50 technology client. The new mandate, awarded under an existing multi-year master service agreement, is valued at up to CAD$8.5 million, inclusive of prizing costs. The agreement supports a range of promotional and consumer engagement campaigns across 30 countries. Services include campaign strategy and development, gamification, technology integration, regulatory compliance, risk management, and global fulfillment. The mandate is expected to be delivered throughout fiscal 2026 and 2027 by IC Engage, the Company's digital promotions business unit. "As consumer engagement programs continue to expand across multiple markets, organizations need partners capable of delivering engaging experiences while navigating operational and regulatory complexity," said Duncan McCready, CEO and Director of IC Group. "Our integrated approach combines gamification, promotional expertise, compliance, fulfillment, and technology within a single platform, enabling enterprise clients to execute large-scale campaigns with confidence. This expanded mandate reflects the strength of our relationship with the client and the value our team consistently delivers." The mandate further strengthens IC Group's position within the client's global marketing ecosystem and underscores the Company's capability to manage large-scale consumer engagement programs across multiple jurisdictions. About IC Group Holdings Inc. IC Group (TSXV: ICGH) is a consumer engagement company driving commerce and data for global brands and professional sports teams across live events, digital ecosystems, and mobile channels. Operating at the intersection of marketing, technology, and commerce, we simplify the complexities of modern consumer engagement for customers on a global scale. For more information regarding IC Group, please contact: Duncan McCready CEO and Director [email protected] P: (204) 487-5000 Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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