IC Group Announces Strategic Relationship and Investment in Bullet Messaging

About this update from Ic Group Holdings Inc.

Toronto, Ontario--(Newsfile Corp. - July 16, 2026) - IC Group Holdings Inc. (TSXV: ICGH) ("IC Group" or the "Company") today announced a strategic commercial relationship with Bullet Messaging Inc. ("Bullet"), supported by a definitive software-as-a-services agreement (the "SaaS Agreement") and a strategic funding arrangement. Bullet is a Nova Scotia based privately held technology company, founded in July 2025, that provides a message routing platform to facilitate delivery of secure digital short messaging (SMS), multimedia messaging (MMS), and rich communication services messaging (RCS) services, as well as other communication channels like Toll Free, What's App, and Apple Business messaging. Its cloud-based platform is designed to enable organizations to deliver authenticated, real-time communications across multiple channels, with a focus on enhancing customer engagement, operational efficiency, and scalable enterprise integration. Partnering with Bullet will allow the Company to strengthen its communications platform, broaden the Company's offerings, expand technology capabilities, and support future innovation. The funding portion of the relationship is intended to support the continued development of Bullet's communications platform. Bullet is a non-arm's length party to the Company, as Chris McGarrigle serves as Chief Executive Officer of Bullet Messaging and as Senior Vice President of IC Group. Pursuant to the SaaS Agreement signed October 1, 2025, the Company will be able to access Bullet's communications technology, software services and related platform capabilities in its mobile communications business. The SaaS Agreement provides the Company with exclusive Canadian licensing rights for Bullet's technology and is structured around a recurring subscription-based model. The SaaS Agreement has a five-year term with automatic one-year renewals, subject to termination for breach of contract and other market terminable events. "This relationship represents an important step in the continued evolution of our communications platform," said Duncan McCready, Chief Executive Officer of IC Group. "We believe the combination of Bullet's technology, our exclusive Canadian rights and a long-term commercial relationship provide a strong foundation to enhance our capabilities, support future innovation, and pursue new growth opportunities. As our business continues to scale, we believe the relationship may also contribute to operational efficiencies and long-term value creation."

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