Ibotta Reports Fourth Quarter and Full Year 2025 Financial Results

About this update from Ibotta, Inc.

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","length":124,"tagName":"p","attribs":{}},{"type":"text","content":" Full year 2025 revenue declined by 7% year-over-year to $342.4 million ","length":70,"tagName":"p","attribs":{}},{"type":"text","content":" Generated full year 2025 net income of $3.6 million, representing net income as a percent of revenue of 1%, and Adjusted EBITDA of $62.9 million, representing an 18% Adjusted EBITDA margin ","length":188,"tagName":"p","attribs":{}},{"type":"text","content":" Generated full year 2025 cash from operating activities of $95.3 million and free cash flow of $61.0 million ","length":108,"tagName":"p","attribs":{}},{"type":"text","content":" DENVER, February 25, 2026 --( BUSINESS WIRE )--Ibotta, Inc. (NYSE: IBTA), the performance marketing platform for promotions, today announced financial results for the fourth quarter and full year ended December 31, 2025.","length":217,"tagName":"p"},{"type":"text","content":""2025 was a year of significant investment and transformation for Ibotta," said Ibotta CEO and founder, Bryan Leach. "We made meaningful improvements to our core product and launched LiveLift™, an enhanced set of capabilities that we believe points to the future of promotions in the CPG industry. We announced strategic partnerships with Circana and ABCS Insights to provide third-party sales lift measurement to digital promotions, added DoorDash to the Ibotta Performance Network, and enhanced our Executive team through the addition of Matt Puckett as Chief Financial Officer and Chris Riedy as Chief Revenue Officer. We’re looking forward to building on the foundations we laid in 2025, this year and beyond."","length":734,"tagName":"p"},{"type":"text","content":" Fourth Quarter 2025 Financial Highlights: ","length":41,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"Total revenue of $88.5 million, a year-over-year decline of 10%.","length":64,"tagName":"p","attribs":{}}]},{"val":[{"type":"text","content":"Total redemption revenue of $78.5 million, a year-over-year decline of 5%.","length":74,"tagName":"p","attribs":{}}]},{"val":[{"type":"text","content":"During the quarter, the IPN had 20.4 million redeemers, compared to 17.2 million redeemers in the fourth quarter of 2024, an increase of 19% year-over-year. The primary driver of year-over-year growth was the launch of offers to a majority of DoorDash customers in the second quarter of 2025, growth at existing publishers, and the launch of Instacart in November of 2024.","length":372,"tagName":"p","attribs":{}}]},{"val":[{"type":"text","content":"Third-party publisher redemptions of 74.0 million, compared to 66.3 million in the fourth quarter of 2024, a year-over-year increase of 12%.","length":140,"tagName":"p","attribs":{}}]},{"val":[{"type":"text","content":"Generated net loss of $1.0 million, representing net loss as a percent of revenue of 1%, and adjusted net income of $8.1 million, representing adjusted net income as a percent of revenue of 9%.","length":193,"tagName":"p","attribs":{}}]},{"val":[{"type":"text","content":"Delivered Adjusted EBITDA of $13.7 million, representing an Adjusted EBITDA margin of 15%.","length":90,"tagName":"p","attribs":{}}]},{"val":[{"type":"text","content":"Generated cash from operating activities of $27.8 million and free cash flow of $16.6 million.","length":94,"tagName":"p","attribs":{}}]},{"val":[{"type":"text","content":"Repurchased 2.1 million shares for a total of $55.0 million at an average price per share of $25.78, exclusive of broker commissions and excise tax.","length":148,"tagName":"p","attribs":{}}]}],"tagName":"ul","bulletedList":true,"length":1175,"olType":false},{"type":"readMore"},{"type":"text","content":" Full Year 2025 Financial Highlights: ","length":36,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"Total revenue of $342.4 million, a year-over-year decline of 7%.","length":64,"tagName":"p","attribs":{}}]},{"val":[{"type":"text","content":"Total redemption revenue of $297.2 million, a year-over-year decline of 4%.","length":75,"tagName":"p","attribs":{}}]},{"val":[{"type":"text","content":"The IPN averaged 18.2 million redeemers in 2025, compared to 14.7 million redeemers in 2024, an increase of 24% year-over-year. The primary driver of year-over-year growth was the launch of Instacart during the fourth quarter of 2024, growth at existing publishers, and the launch of offers to a majority of DoorDash customers in the second quarter of 2025.","length":357,"tagName":"p","attribs":{}}]},{"val":[{"type":"text","content":"Third-party publisher redemptions of 255.8 million in 2025, compared to 228.0 million in 2024, a year-over-year increase of 12%.","length":128,"tagName":"p","attribs":{}}]},{"val":[{"type":"text","content":"Generated net income of $3.6 million, representing net income as a percent of revenue of 1%, and adjusted net income of $51.4 million, representing adjusted net income as a percent of revenue of 15%.","length":199,"tagName":"p","attribs":{}}]},{"val":[{"type":"text","content":"Delivered Adjusted EBITDA of $62.9 million, representing an Adjusted EBITDA margin of 18%.","length":90,"tagName":"p","attribs":{}}]},{"val":[{"type":"text","content":"Generated cash from operating activities of $95.3 million and free cash flow of $61.0 million.","length":94,"tagName":"p","attribs":{}}]},{"val":[{"type":"text","content":"Repurchased 6.9 million shares for a total of $233.8 million at an average price per share of $34.04, exclusive of broker commissions and excise tax.","length":149,"tagName":"p","attribs":{}}]}],"tagName":"ul","bulletedList":true,"length":1156,"olType":false},{"type":"text","content":"The following table summarizes the Company’s financial results for the quarters and fiscal years ended December 31, 2025 and 2024:","length":130,"tagName":"p"},{"type":"table","headerItems":[],"items":[{"val":[{"colspan":"1","rowspan":"1","style":"vertical-align:bottom;padding-left:0.0px;width:37%;","val":[{"type":"text","content":" ","length":6,"tagName":"p","attribs":{}}]},{"colspan":"7","rowspan":"1","style":"vertical-align:bottom;border-bottom:solid black 1.0pt;padding-left:0.0px;","val":[{"type":"text","content":" Three months ended December 31, 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